It looks and acts like your standard soft swimbait, but it doesn’t feel like it. They are made to last with proprietary Elaztech plastic.
Since producing a world record bass in 2009, all eyes have been on Japan and Lake Biwa for good reason.
When Veritas rods were first introduced they made waves with their white blanks and high-tech assets. Now Veritas rods are more angler-friendly with the addition of micro guides.
With Luck "E" Strike's new American Originals line, the phrase “they don’t make ’em like they used to” is no longer applicable to fishing lures.
These new labels from Line Rite help you quickly match boxes in your tackle storage to the line on a particular rod.
The stumps and shifting sandbars of the Red River have Bassmaster Classic qualifiers weighing the pros and cons of glass vs. metal boats.
One of the simplest spooling devices ever devised for efficient spooling.
It dives deeper and produces more action than most any other jerkbait on the market.
Give (or get yourself) some cheer this holiday season with our 2011 Holiday Gift Guide for fishermen.
Elite pro Russ Lane designed this bait to be silent in order to prevent spooking highly-pressured fish.