The hottest and latest new products are revealed at the industry's biggest show in Las Vegas!
Here's a smattering of brand-spankin' new gear from ICAST 2013.
Bassmaster Elite Series pros spent time with high school students on the third day of the Mississippi River Rumble.
Want to win prizes just for catching fish? Now you can! Enter your best bass photo each week on the B.A.S.S. Facebook page for a chance to win a Shimano reel and cool Toyota gear.
See how the Top 12 pros filled their livewells on the final day of the Mississippi River Rumble.
Go on the Mississippi with Rumble champion Tommy Biffle!
Go backstage on the final day of the Mississippi River Rumble!
Aaron Martens finished second to Tommy Biffle on the Mighty Miss, weighing in a four-day total of 61 pounds, 11 ounces.
Check out the Elite pros on the water on Day Three of the Diet Mountain Dew Mississippi River Rumble presented by Power-Pole in La Crosse, Wis.
Leading the pack going into Day Three, Martens had quite a day on the Mississippi.