Photo by Bassmaster Marshal Eric Johnston
Photo by Bassmaster Marshal Steve Huegerich
Photo by Bassmaster Marshal Bill Heller
Today, on the way to the Elite tourney in La Crosse, Wisc., I got to visit Pure Fishing's operation in Spirit Lake, Iowa. This is a legendary facility where they do research and production for their brands, such as Berkley. Two things I was very impressed with: 1) there's a tremendous amount of science behind their products, and 2) it was exciting to see fishing gear being made in America, using innovative manufacturing processes. More to come on this story in the weeks ahead!
Elite pros rate their chances on the Mississippi River.
Bassmaster Elite Series pros pick three anglers they think will fare well on the Mississippi River.
If you can’t be in La Crosse, Wis., to see the action for yourself, we’ve got you covered.
Bassmaster Marshal Bill Heller caught this bass on a stump with a shallow crank before meeting at the Best Western.