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Insight Genesis College Cup renewed for 2015

Dec 19, 2014

TULSA, Okla. — Lowrance, a world-leading brand in fishing electronics since 1957, announced today the renewal of its Insight Genesis College Cup. In its second year, the 2015 College Cup kicks off Jan. 1 and continues through Dec. 31, 2015.

Hot Product Press: Pro Patterns: Exposed Season 3

Dec 18, 2014

It addresses the most common question that pros get and anglers ask: How do I break down a new body of water? Pro Patterns is a highly informative series of DVDs. The producers travel to Bassmaster Elite Series events and climb in the boat with different pros for practice days. The camera starts at the dock and doesn’t turn off until the day is over.

Hot Product Press: Fish Frog and Fireflies

Dec 16, 2014

Robert Montgomery’s newest book, Fish, Frogs and Fireflies. Montgomery is a long-time senior writer for B.A.S.S. publications and has won several awards for his contributions to the outdoors and conservation.

Making a mark on Lake Hartwell

Dec 15, 2014

I’m down on Lake Hartwell getting ready for the upcoming GEICO Bassmaster Classic. It’s one of the most rewarding — and boring — things I’ve done in a while. For the past two days my new rig hasn’t been above idle for more than a total of 30 minutes, and that might be generous. It’s probably closer to 15 minutes.

The $100,000 lure

Dec 15, 2014

The Haskell Minnow set the all-time record for a fishing lure sold through public auction.

Louisiana state team set

Dec 15, 2014

Louisiana’s state team for 2015 is set, after a September tournament on the Calcasieu River.

Humminbird announces family fishing video contest

Dec 11, 2014

Families can share a favorite fishing video they've created for a chance to win a trip to fishing's biggest event – the 2015 Bassmaster Classic.

Hot Product Press: Kooler Cap

Dec 11, 2014

What is it? The Kooler Cap, the best idea for coolers since ice. What does it do? It saves you hundreds of dollars in two ways. First, it will keep you from having to buy one of those $400-plus coolers that you probably don’t need. Think about it: when you need a cooler, how often do you need to keep things for three or more days? We’re betting not too often. Secondly, this will make your current cooler more effective by keeping the cool in longer.

Huk performance apparel signs on as B.A.S.S. sponsor

Dec 11, 2014

Huk, a new performance apparel company offering quality “technical” fishing clothing to anglers, has signed an agreement with B.A.S.S. to become a Supporting Sponsor of Bassmaster tournament circuits.

Bill Lowen joins Fish-D-Funk Team

Dec 10, 2014

Bill Lowen has fished the Bassmaster Elite Series for nine years, qualifying for the Bassmaster Classic seven times.

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