Alton Jones' title of Bassmaster Classic Champion was only moments old when the folks from Toyota added an extra $7,500 to his half-a-million-dollar day. Six weeks prior to the Classic, Alton purchased a Toyota Sequoia, and quickly sent in his registration to be eligible for the brand new Toyota Trucks Bonus Bucks contingency program. Confident, yet humble, it's doubtful Alton was counting on getting his first bonus check as a result of winning the Bassmaster Classic, but as the highest placing registered Tundra or Sequoia owner in a Classic field, that's exactly what happened.
Casey Ashley, the bass bustin' kid from rural South Carolina with the million dollar smile and the voice of an angel, bagged $3,000 worth of Toyota Bonus Bucks following his 16th place finish at the Bassmaster Elite Series event at the Harris Chain of Lakes in Florida.
While B.A.S.S. is a tournament and membership organization, it has evolved into a powerful multimedia brand. B.A.S.S. publishes a number of magazines for anglers, including the number one "how-to" publication on bass fishing — Bassmaster Magazine. B.A.S.S. also publishes B.A.S.S. Times.
Have you ever fished a B.A.S.S. tournament or fished with a B.A.S.S. pro? If you're like most avid bass anglers, the answer is no. But it doesn't have to be.
The Jersey Score" are the words printed under Michael Iaconelli's photo, his victory-pumping arm frozen by the camera. It's an ad that promotes the Feb. 18-20 Bassmaster Classic's return to New Orleans and the Louisiana Delta for the first time since the New Jersey pro won the world championship there in 2003.
In 2007, Alabama angler Boyd Duckett busted the myth that a Bassmaster Classic can't be won at home. So, thanks to Duckett, no one can hang that old "home-state curse" on 2011 Classic qualifier Greg Hackney of Gonzales, La.
Open letter to Connecticut legislators from B.A.S.S.
SPRINGFIELD, Mo. While many fishing tackle companies have been trimming their pro staffs, the Lew's team continues to get stronger. Lew's, a great tradition in American bass fishing equipment, has been busily assembling a group of high-profile anglers to help launch their new lineup of baitcast and spinning reels and rods for 2011.
Elite Series pro angler Tim Horton's Fishing For Kids charity let's the kids have All the FUN.