299 New ICAST products

Here's a look at all the products that caught our eye at ICAST 2015.

<p>Another successful ICAST is in the books, and now is the time to look through all the products we checked out at the show. Warning– this is a big gallery! </p>
Another successful ICAST is in the books, and now is the time to look through all the products we checked out at the show. Warning– this is a big gallery! 
<b>Berkley</b><br>
Wild Thang 8.5<br>
The Wild Thang lives up to its name with an unique bill for erratic hunting action that attracts fish from all directions according to Berkley.
Berkley
Wild Thang 8.5
The Wild Thang lives up to its name with an unique bill for erratic hunting action that attracts fish from all directions according to Berkley.
<b>Sunline</b><br>	Assassin FC<br>				Sunline is introducing a new 100% fluorocarbon line called Assassin FC. This new line from Sunline is the first line to be using a new line coating technology called P-ion. When applied to fishing line the P-ion processing improves line slickness, abrasion resistance and longevity of the line by altering the line's surface to allow the resin to bond at a molecular level.
Sunline Assassin FC Sunline is introducing a new 100% fluorocarbon line called Assassin FC. This new line from Sunline is the first line to be using a new line coating technology called P-ion. When applied to fishing line the P-ion processing improves line slickness, abrasion resistance and longevity of the line by altering the line’s surface to allow the resin to bond at a molecular level.
<b>Zoom Bait Company</b><br>	Z-3 Swamp Crawler<br>	Zoom Bait Company offers a new Z-3 Swamp Crawler, a hand-poured, triple laminate straight-tailed worm effective on heavily-pressured bass. It combines the best attributes of hand-poured worms with affordability and quality. The Swamp Crawler can be used for everyting, from Texas rigging to Carolina rigging, affixed to a shakey head or on the back of a wobble head jig. It’s also good for drop shotting. The Z-3 Swamp Crawler will initially be available in two colors – sexy shad and morning dawn – and eight new patterns.
Zoom Bait Company Z-3 Swamp Crawler Zoom Bait Company offers a new Z-3 Swamp Crawler, a hand-poured, triple laminate straight-tailed worm effective on heavily-pressured bass. It combines the best attributes of hand-poured worms with affordability and quality. The Swamp Crawler can be used for everyting, from Texas rigging to Carolina rigging, affixed to a shakey head or on the back of a wobble head jig. It’s also good for drop shotting. The Z-3 Swamp Crawler will initially be available in two colors – sexy shad and morning dawn – and eight new patterns.
<b>Lew's</b><br>	MACH 1 Speed Spool Baitcast Combo<br>			Lew’s introduces the MACH 1 series Speed Spool baitcast combo. The reel features 10 premium double-shielded stainless steel bearings, a high speed 7.1:1 retrieve ratio, Lew’s dual cast control (MSB) Multi-Setting Brake system and more. The MACH 1 combo rod features a 6-foot 10-inch medium-heavy action, all-purpose premium IM8 blank with Nano technology, tough stainless steel guide frames with aluminum oxide inserts, Lew’s exclusive Soft Touch graphite skeletal reel seats, and high density EVA split grips.
Lew’s MACH 1 Speed Spool Baitcast Combo Lew’s introduces the MACH 1 series Speed Spool baitcast combo. The reel features 10 premium double-shielded stainless steel bearings, a high speed 7.1:1 retrieve ratio, Lew’s dual cast control (MSB) Multi-Setting Brake system and more. The MACH 1 combo rod features a 6-foot 10-inch medium-heavy action, all-purpose premium IM8 blank with Nano technology, tough stainless steel guide frames with aluminum oxide inserts, Lew’s exclusive Soft Touch graphite skeletal reel seats, and high density EVA split grips.
<b>Lew's</b><br>	Lew’s Tournament Pro G Speed Spool Baitcast Reel<br>			The all-new Tournament Pro G features a one-piece aluminum frame. It is an 11-bearing model with Lew’s externally Adjustable Centrifugal Braking (ACB) system that allows 27 settings. The reel also incorporates two new innovations: the Speed Keeper hook keeper retracts when not in use, and a Speed Dial line indicator shows what type and weight of line has been spooled. Four models available, including a lefty.
Lew’s Lew’s Tournament Pro G Speed Spool Baitcast Reel The all-new Tournament Pro G features a one-piece aluminum frame. It is an 11-bearing model with Lew’s externally Adjustable Centrifugal Braking (ACB) system that allows 27 settings. The reel also incorporates two new innovations: the Speed Keeper hook keeper retracts when not in use, and a Speed Dial line indicator shows what type and weight of line has been spooled. Four models available, including a lefty.
<b>Daiwa</b><br>	Steez SV 105 Series Baitcasting Reel<br>			Daiwa’s new SV105 series of quality baitcasters is perfect for casting lightweight small lures on light line. SV 105 has an aluminum frame and a Zaion side plate on the gear side. This helps to keep it strong and lightweight. The SV spools are light, yet strong and durable, crafted from A7075 aircraft aluminum. Now with SV 105, casting light lures is easy
Daiwa Steez SV 105 Series Baitcasting Reel Daiwa’s new SV105 series of quality baitcasters is perfect for casting lightweight small lures on light line. SV 105 has an aluminum frame and a Zaion side plate on the gear side. This helps to keep it strong and lightweight. The SV spools are light, yet strong and durable, crafted from A7075 aircraft aluminum. Now with SV 105, casting light lures is easy
<b>Daiwa</b><br>	Revros Spinning Reel<br>			Daiwa’s new Revros spinning reels is one of the best value-priced reels around. It features an Air Rotor design that makes it lighter, and it has greater sensitivity. Revo’s Digigear digital gear design along with Revro’s eight-bearing system ensures smooth and effortless rotation. This reel was built to last and at a very affordable price for all types of fishing.
Daiwa Revros Spinning Reel Daiwa’s new Revros spinning reels is one of the best value-priced reels around. It features an Air Rotor design that makes it lighter, and it has greater sensitivity. Revo’s Digigear digital gear design along with Revro’s eight-bearing system ensures smooth and effortless rotation. This reel was built to last and at a very affordable price for all types of fishing.
<b>Daiwa</b><br>	Steez SV 103 Series Baitcasting Reel<br>			Daiwa’s new SV103 series of quality baitcasters features the shallow SV free-floating spool for launching light lures. The SV spools are lightweight, yet strong and durable, crafted from A7075 aircraft aluminum. Now with SV 103, casting light lures is stress free.
Daiwa Steez SV 103 Series Baitcasting Reel Daiwa’s new SV103 series of quality baitcasters features the shallow SV free-floating spool for launching light lures. The SV spools are lightweight, yet strong and durable, crafted from A7075 aircraft aluminum. Now with SV 103, casting light lures is stress free.
<b>Daiwa</b><br>	Fuego Spinning Reel<br>			Daiwa’s new Fuego spinning reels have a “Hardbodyz” body design that adds strength and durability. Fuego’s Air Rotor design makes it lighter and creates greater sensitivity. Fuego’s Digigear digital gear design, along with Fuego’s nine-bearing system, ensures smooth and effortless rotation. This reel was built to last and at a very affordable price for all types of fishing.
Daiwa Fuego Spinning Reel Daiwa’s new Fuego spinning reels have a “Hardbodyz” body design that adds strength and durability. Fuego’s Air Rotor design makes it lighter and creates greater sensitivity. Fuego’s Digigear digital gear design, along with Fuego’s nine-bearing system, ensures smooth and effortless rotation. This reel was built to last and at a very affordable price for all types of fishing.
<b>LIVETARGET</b><br>	Dace<br>	For the stream and small water angler, LIVETARGET has designed a finesse shallow-running Dace minnow lure in both a 2 1/2-inch and 3-inch size. This lure dives from 3 to 5 feet and offers anglers a match to small dace that are forage in many streams and small rivers. Natural forage of rosyside and redbelly dace are represented in eight color patterns.
LIVETARGET Dace For the stream and small water angler, LIVETARGET has designed a finesse shallow-running Dace minnow lure in both a 2 1/2-inch and 3-inch size. This lure dives from 3 to 5 feet and offers anglers a match to small dace that are forage in many streams and small rivers. Natural forage of rosyside and redbelly dace are represented in eight color patterns.
<b>LIVETARGET</b><br>	Threadfin Shad Crankbaits<br>	When bass move to the ledges and focus on large baitfish, specialized lures are required. With three lure sizes targeted at depths from 12 feet to 20 feet, these models within the BaitBall Series represent several large shad separated from the school. Eight color patterns, some with metallic flash enhanced anatomy schemes, offer crankbait specialists a choice for all water colors. One knock rattle.
LIVETARGET Threadfin Shad Crankbaits When bass move to the ledges and focus on large baitfish, specialized lures are required. With three lure sizes targeted at depths from 12 feet to 20 feet, these models within the BaitBall Series represent several large shad separated from the school. Eight color patterns, some with metallic flash enhanced anatomy schemes, offer crankbait specialists a choice for all water colors. One knock rattle.
<b>Lew's</b><br>	Tournament Performance TP1 Speed Stick Rod Series<br>			The Tournament Pro TP1 Speed Stick series incorporates Winn Grips patented Dri-Tec technology split grips and American Tackle Company’s MicroWave Guide System on premium IM8 graphite blanks. The Dri-Tec handles afford a positive grip in all weather conditions. MicroWave Guides deliver ultimate casting distance and line flow efficiency. Reel seat is Lew’s exclusive skeletal graphite seat, The TP1 Series features nine custom designed freshwater models in both casting and spinning.
Lew’s Tournament Performance TP1 Speed Stick Rod Series The Tournament Pro TP1 Speed Stick series incorporates Winn Grips patented Dri-Tec technology split grips and American Tackle Company’s MicroWave Guide System on premium IM8 graphite blanks. The Dri-Tec handles afford a positive grip in all weather conditions. MicroWave Guides deliver ultimate casting distance and line flow efficiency. Reel seat is Lew’s exclusive skeletal graphite seat, The TP1 Series features nine custom designed freshwater models in both casting and spinning.
<b>LIVETARGET</b><br>	Rattlebaits<br>	Building on the trend toward magnum-size lures, LIVETARGET releases rattlebaits in both a 1-ounce and 1 1/2-ounce size, and each presented in six BaitBall Series shad color patterns. These 3 1/2-inch and 4-inch lures will match to large adult shad and be effective on ledges or around grass lines. One knock rattle sound and a quiver action on a falling retrieve.
LIVETARGET Rattlebaits Building on the trend toward magnum-size lures, LIVETARGET releases rattlebaits in both a 1-ounce and 1 1/2-ounce size, and each presented in six BaitBall Series shad color patterns. These 3 1/2-inch and 4-inch lures will match to large adult shad and be effective on ledges or around grass lines. One knock rattle sound and a quiver action on a falling retrieve.
<b>Mustad</b><br>	Finesse Series Grip-Pin Soft Plastics Hooks<br>			Mustad is launching a range of finesse styles to their range of Grip-Pin Hooks. The first is designed for Reaper-style baits and 3-inch plastic craws. It is a mini version of the Mustad Grip-Pin Swim Swimbait hook. The next is a brand new 2X Fine Wire version of the KVD Grip-Pin. This fine wire wide-gap hook comes in sizes from 4/0, 3/0, 2/0, 1/0, 1, 2 and 4 for finesse techniques. The Grip-Pin Edge Size 2 is for small soft plastics and weedless dropshot.
Mustad Finesse Series Grip-Pin Soft Plastics Hooks Mustad is launching a range of finesse styles to their range of Grip-Pin Hooks. The first is designed for Reaper-style baits and 3-inch plastic craws. It is a mini version of the Mustad Grip-Pin Swim Swimbait hook. The next is a brand new 2X Fine Wire version of the KVD Grip-Pin. This fine wire wide-gap hook comes in sizes from 4/0, 3/0, 2/0, 1/0, 1, 2 and 4 for finesse techniques. The Grip-Pin Edge Size 2 is for small soft plastics and weedless dropshot.
<b>Gemini Sports Marketing</b><br>	Custom Jerseys<br>				Full-custom, dye-sublimated performance jerseys can be ordered online or by phone. Jerseys are constructed of 100 percent polyester rip-stop material which is lightweight, breathable, moisture wicking, anti-microbial and easy to care for.
Gemini Sports Marketing Custom Jerseys Full-custom, dye-sublimated performance jerseys can be ordered online or by phone. Jerseys are constructed of 100 percent polyester rip-stop material which is lightweight, breathable, moisture wicking, anti-microbial and easy to care for.
<b>LIVETARGET</b><br>	Squarebill Crankbaits<br>	Developing a larger size squarebill crankbait for those conditions when bass are feeding on larger Shad, LIVETARGET developed a magnum series of shallow running squarebill crankbaits featuring the BaitBall Series design elements. With a 3-inch and 3 1/2-inch size, and seven color patterns, this will be a big fish lure that offers plenty of options to entice shallow water lunkers. Silent.
LIVETARGET Squarebill Crankbaits Developing a larger size squarebill crankbait for those conditions when bass are feeding on larger Shad, LIVETARGET developed a magnum series of shallow running squarebill crankbaits featuring the BaitBall Series design elements. With a 3-inch and 3 1/2-inch size, and seven color patterns, this will be a big fish lure that offers plenty of options to entice shallow water lunkers. Silent.
<b>Mustad</b><br>	Grip-Pin 3X Punch Hook<br>			This 3X Strong version of the popular Grip-Pin Max Denny Brauer Flippin’ hook is designed for yanking big fish out of heavy cover. The 3X features a Red Metal Grip-Pin keeper to help you see the difference in your tackle box. Available in sizes 5/0, 4/0, 3/0 and 2/0, this heavy-duty forged wide gap hook is designed for maximum hook-up and holding potential, and all UltraPoint hooks feature 4.3-point technology.
Mustad Grip-Pin 3X Punch Hook This 3X Strong version of the popular Grip-Pin Max Denny Brauer Flippin’ hook is designed for yanking big fish out of heavy cover. The 3X features a Red Metal Grip-Pin keeper to help you see the difference in your tackle box. Available in sizes 5/0, 4/0, 3/0 and 2/0, this heavy-duty forged wide gap hook is designed for maximum hook-up and holding potential, and all UltraPoint hooks feature 4.3-point technology.
<b>Lew's</b><br>	Custom Lite Speed Stick Rod<br>			Lew’s new Custom Lite Speed Stick series includes blanks that are top-grade 85 million modulus graphite for the perfect blend of strength and sensitivity in lightweight construction. The blanks are multi-layered for superior durability. Aluminum oxide guides provide smooth line flow. Lew’s exclusive SoftTouch skeletal reel seats have no edges to afford maximum angler comfort. Rod handles are advanced polymer Winn split grips. The series consists of more than one dozen models, spinning and casting, with various lengths and actions.
Lew’s Custom Lite Speed Stick Rod Lew’s new Custom Lite Speed Stick series includes blanks that are top-grade 85 million modulus graphite for the perfect blend of strength and sensitivity in lightweight construction. The blanks are multi-layered for superior durability. Aluminum oxide guides provide smooth line flow. Lew’s exclusive SoftTouch skeletal reel seats have no edges to afford maximum angler comfort. Rod handles are advanced polymer Winn split grips. The series consists of more than one dozen models, spinning and casting, with various lengths and actions.
<b>LIVETARGET</b><br>	Goby<br>	With the goby now a prolific baitfish in the Great Lakes region, LIVETARGET introduces two variations of this pre-rigged and weighted soft-plastic lure to mimic this forage. With three sizes/weights, and eight colors, this introduction will give Northern anglers a goby “match-the-hatch” offering in anatomy and coloration detail.
LIVETARGET Goby With the goby now a prolific baitfish in the Great Lakes region, LIVETARGET introduces two variations of this pre-rigged and weighted soft-plastic lure to mimic this forage. With three sizes/weights, and eight colors, this introduction will give Northern anglers a goby “match-the-hatch” offering in anatomy and coloration detail.
<b>Mustad</b><br>	2X Short Elite Series Trebles<br>			Mustad launched the KVD Elite Series Treble Hooks, and the latest in the series is the new KVD Elite Series UltraPoint Wide Gap Round Bend Treble. This new treble is designed for small body crankbaits like Rat-L-Traps and square bills. They come on black nickel finish and in sizes 8, 6, 5, 4, 3 and 2.
Mustad 2X Short Elite Series Trebles Mustad launched the KVD Elite Series Treble Hooks, and the latest in the series is the new KVD Elite Series UltraPoint Wide Gap Round Bend Treble. This new treble is designed for small body crankbaits like Rat-L-Traps and square bills. They come on black nickel finish and in sizes 8, 6, 5, 4, 3 and 2.
<b>Mustad</b><br>	KVD Weighted Grip-Pin<br>			Look for the new 38101W weighted UltraPoint KVD Grip-Pin by Mustad. These new hooks feature a fully integrated metal Grip-Pin Keeper and minimum diameter shank weight all molded together into a single unit with a special slick-bonded coat for easy rigging of soft-plastic baits and maximum durability. This new series of nine hooks comes in 1/16-, 1/8- and 1/4-ounce weights, and in sizes from 3/0, 4/0, 5/0 and 6/0.
Mustad KVD Weighted Grip-Pin Look for the new 38101W weighted UltraPoint KVD Grip-Pin by Mustad. These new hooks feature a fully integrated metal Grip-Pin Keeper and minimum diameter shank weight all molded together into a single unit with a special slick-bonded coat for easy rigging of soft-plastic baits and maximum durability. This new series of nine hooks comes in 1/16-, 1/8- and 1/4-ounce weights, and in sizes from 3/0, 4/0, 5/0 and 6/0.
<b>Mustad</b><br>	Elite Series Jig Heads<br>			Professionally designed and built for performance by Mustad, the new Mustad Elite Series is an exciting new range, engineered from the bottom up for the beginner to avid angler. These premium technique-specific heads are injection-molded in custom CNC Molds onto exclusive new Mustad UltraPoint Hooks. Elite styles include bullet heads, shad-darter heads, “customizable” football heads, wacky-style heads and stand-up heads.
Mustad Elite Series Jig Heads Professionally designed and built for performance by Mustad, the new Mustad Elite Series is an exciting new range, engineered from the bottom up for the beginner to avid angler. These premium technique-specific heads are injection-molded in custom CNC Molds onto exclusive new Mustad UltraPoint Hooks. Elite styles include bullet heads, shad-darter heads, “customizable” football heads, wacky-style heads and stand-up heads.
<b>Lew's</b><br>	Pro Magnesium Speed Spool Baitcast Reel<br>			The new Team Lew’s Pro Magnesium baitcast reel is a 5.3-ounce gold-accented reel that features a compact one-piece magnesium frame with carbon C45 sideplates, drilled aluminum spool and 85 MM carbon fiber handle with custom EVA foam cork knobs. Includes 11 double-shielded stainless ball bearings, and cast control is Lew’s externally adjustable 6-pin, 27 position Speed Cast ACB centrifugal braking system. Also features the Speed Dial line indicator and the the built-in Speed Keeper hook keeper. Three models available, including a lefty.
Lew’s Pro Magnesium Speed Spool Baitcast Reel The new Team Lew’s Pro Magnesium baitcast reel is a 5.3-ounce gold-accented reel that features a compact one-piece magnesium frame with carbon C45 sideplates, drilled aluminum spool and 85 MM carbon fiber handle with custom EVA foam cork knobs. Includes 11 double-shielded stainless ball bearings, and cast control is Lew’s externally adjustable 6-pin, 27 position Speed Cast ACB centrifugal braking system. Also features the Speed Dial line indicator and the the built-in Speed Keeper hook keeper. Three models available, including a lefty.
<b>Frabill</b><br>	Stow Series Pants<br>				A two layer waterproof, windproof, breathable light weight rip-stop shell is treated with 3M Scotchgard water repellant. Comes with a removable, full elastic shoulder straps, and a gusset behind the front zipper provides superior waterproof protection. Packable in a convenient stow pocket.
Frabill Stow Series Pants A two layer waterproof, windproof, breathable light weight rip-stop shell is treated with 3M Scotchgard water repellant. Comes with a removable, full elastic shoulder straps, and a gusset behind the front zipper provides superior waterproof protection. Packable in a convenient stow pocket.
<b>TH-Marine</b><br>	Pedestal Base Plug<br>	Keep water out of a seat pedestal base when not in use. Fits all 1.77-inch bases with a slide pin for easy removal. Molded, and it will not rust or corrode.
TH-Marine Pedestal Base Plug Keep water out of a seat pedestal base when not in use. Fits all 1.77-inch bases with a slide pin for easy removal. Molded, and it will not rust or corrode.
<b>TH-Marine</b><br>	G-Force Terrova Handle<br>	G-Force Terrova Handle fits Minn Kota Auto Pilot series and Terrova trolling motors. Clamping around the shaft of the trolling motor gives you the ability to use a handle to lift the motor out of the water instead of the head of the unit. The G-Force handle creates optimum grip and an unbreakable hold on your expensive trolling motor.
TH-Marine G-Force Terrova Handle G-Force Terrova Handle fits Minn Kota Auto Pilot series and Terrova trolling motors. Clamping around the shaft of the trolling motor gives you the ability to use a handle to lift the motor out of the water instead of the head of the unit. The G-Force handle creates optimum grip and an unbreakable hold on your expensive trolling motor.
<b>TH-Marine</b><br>	LED Trolling Motor Light<br>	A new addition to the T-H Marine LED line, this light is easily mounted on all models. Low profile and inexpensive, this light is great for early takeoffs and late trailer loading. See navigation buoys better at night and identify markers, stumps, etc., in low light situations.
TH-Marine LED Trolling Motor Light A new addition to the T-H Marine LED line, this light is easily mounted on all models. Low profile and inexpensive, this light is great for early takeoffs and late trailer loading. See navigation buoys better at night and identify markers, stumps, etc., in low light situations.
<b>TH-Marine</b><br>	LED Boat Lighting Kit<br>	Accent any boat with attractive LED light. This complete kit for installing accent LED lights is available in three colors: blue, white and red. Kit includes three 4-inch slim-line LED utility lights, four 12-inch flex strip LED lights and two 24-inch flex strip LED lights.
TH-Marine LED Boat Lighting Kit Accent any boat with attractive LED light. This complete kit for installing accent LED lights is available in three colors: blue, white and red. Kit includes three 4-inch slim-line LED utility lights, four 12-inch flex strip LED lights and two 24-inch flex strip LED lights.
<b>TH-Marine</b><br>	LED Trailer Kit<br>	The T-H LED trailer kit will make a trailer more visible at night and make launching and retrieving at night easier. Attaches to any trailer frame via high bond 3M adhesive on flex strips, kit includes two 24-inch flex strip LED lights and two 48-inch flex strip LED lights.
TH-Marine LED Trailer Kit The T-H LED trailer kit will make a trailer more visible at night and make launching and retrieving at night easier. Attaches to any trailer frame via high bond 3M adhesive on flex strips, kit includes two 24-inch flex strip LED lights and two 48-inch flex strip LED lights.
<b>Frabill</b><br>	Stow Series Jacket<br>				A two layer waterproof, windproof, breathable light weight rip-stop shell series of jackets that are 100 percent seam sealed. The two-way adjustable, waterproof hood has a reinforced brin/sun visor, and the large pockets have zipper closure and storm flaps. Packable in a stow pocket.
Frabill Stow Series Jacket A two layer waterproof, windproof, breathable light weight rip-stop shell series of jackets that are 100 percent seam sealed. The two-way adjustable, waterproof hood has a reinforced brin/sun visor, and the large pockets have zipper closure and storm flaps. Packable in a stow pocket.
<b>TH-Marine</b><br>	Troll-Tamer Trolling Motor Stabilizer Lock<br>	The NEW Troll-Tamer Trolling Motor Stabilizer Lock is designed to securely hold the trolling motor in place to prevent damage to the trolling motor and boat. The Troll-Tamer has been designed and tested in the nastiest conditions by top touring pros. The Troll-Tamer machined from 300 Series Stainless Steel and assembled to endure even the roughest conditions.
TH-Marine Troll-Tamer Trolling Motor Stabilizer Lock The NEW Troll-Tamer Trolling Motor Stabilizer Lock is designed to securely hold the trolling motor in place to prevent damage to the trolling motor and boat. The Troll-Tamer has been designed and tested in the nastiest conditions by top touring pros. The Troll-Tamer machined from 300 Series Stainless Steel and assembled to endure even the roughest conditions.
<b>TH-Marine</b><br>	Illuminated Cup Holder<br>	T-H Marine’s Illuminated cup holder provides soft LED light diffusing through the plastic cupholder body. A corrosion-resistant 316 stainless steel bezel flange, and construction includes a strong white plastic housing that is UV stable. Includes drain hole and nipple for routing drainage. Fits the most popular and standard cutout size for boat cup holders, 3 5/8 inches. Available in blue, green and red.
TH-Marine Illuminated Cup Holder T-H Marine’s Illuminated cup holder provides soft LED light diffusing through the plastic cupholder body. A corrosion-resistant 316 stainless steel bezel flange, and construction includes a strong white plastic housing that is UV stable. Includes drain hole and nipple for routing drainage. Fits the most popular and standard cutout size for boat cup holders, 3 5/8 inches. Available in blue, green and red.
<b>TH-Marine</b><br>	Bounce Buster Coaster<br>	Protect a carpeted boat deck from Bounce Buster damage with these coasters. Fits Minn Kota bow mount stabilizer rods, and the stand-off model fits into deep carpet with pad.
TH-Marine Bounce Buster Coaster Protect a carpeted boat deck from Bounce Buster damage with these coasters. Fits Minn Kota bow mount stabilizer rods, and the stand-off model fits into deep carpet with pad.
<b>CastAway</b><br>	Taranis CX1<br>			CastAway Taranis CX1 brings quality with 30-ton Carbon Fiber blank construction, an ultra high-density graphite core overlaid with a pair of micro nanotube layers, each reinforced with microscopic carbon-reinforced tape. CastAway’s own proprietary high modulus graphite features a carbon nanotube polymer composite surface layer that wraps the package, resulting in a remarkable ratio of high strength to ultra-low weight.
CastAway Taranis CX1 CastAway Taranis CX1 brings quality with 30-ton Carbon Fiber blank construction, an ultra high-density graphite core overlaid with a pair of micro nanotube layers, each reinforced with microscopic carbon-reinforced tape. CastAway’s own proprietary high modulus graphite features a carbon nanotube polymer composite surface layer that wraps the package, resulting in a remarkable ratio of high strength to ultra-low weight.
<b>TH-Marine</b><br>	BANSHEE Trailer Lock<br>	The BANSHEE is an alarm-equipped padlock for protecting any valuable item, boat or trailer from theft. When tampered with the alarm will
TH-Marine BANSHEE Trailer Lock The BANSHEE is an alarm-equipped padlock for protecting any valuable item, boat or trailer from theft. When tampered with the alarm will “scream like a Banshee” warding off potential thieves. The vibration-activated 110-decibel alarm can be de-activated for trailering. It fits most trailer couplers and is weatherproof.
<b>Jackall</b><br>	ChunkCraw Creature Bait<br>	An ideal craw-like creature bait for targeting big bass, the new Jackall ChunkCraw is offered in two sizes and eight colors. Offered in both 3.5- and 4-inch versions, the bait can be punched, flipped, used as a jig trailer or Texas-rigged. The eight available colors include green pumpkin pepper, watermelon pepper, black blue, SI orange, green pumpkin chartreuse, Southern Delight, SG Craw, and the B.A.S.S. Elite pro Jared Lintner special JL craw.
Jackall ChunkCraw Creature Bait An ideal craw-like creature bait for targeting big bass, the new Jackall ChunkCraw is offered in two sizes and eight colors. Offered in both 3.5- and 4-inch versions, the bait can be punched, flipped, used as a jig trailer or Texas-rigged. The eight available colors include green pumpkin pepper, watermelon pepper, black blue, SI orange, green pumpkin chartreuse, Southern Delight, SG Craw, and the B.A.S.S. Elite pro Jared Lintner special JL craw.
<b>TH-Marine</b><br>	Z-Lock Jack Plate<br>	The Z-Lock Manual Jack Plate’s design eliminates side slippage as matching slotted extrusions LOCK side plates in place. Made of strong aircraft-grade aluminum and built with a full 1/2-inch material for strength, the Z-Lock handles all V6 outboards to 300 horsepower and is easy to adjust from top of jack. Available in 6-, 8- and 10-inch setbacks with 5 inches of vertical adjustment.
TH-Marine Z-Lock Jack Plate The Z-Lock Manual Jack Plate’s design eliminates side slippage as matching slotted extrusions LOCK side plates in place. Made of strong aircraft-grade aluminum and built with a full 1/2-inch material for strength, the Z-Lock handles all V6 outboards to 300 horsepower and is easy to adjust from top of jack. Available in 6-, 8- and 10-inch setbacks with 5 inches of vertical adjustment.
<b>TH-Marine</b><br>	Speaker LED Accent Ring<br>	Light up your boat speakers, and accent any 6-inch round speaker with attractive LEDs. The ring contains 30 attractive blue LEDs, it fits behind 6-inch round speaker enclosures and it offers easy installation.
TH-Marine Speaker LED Accent Ring Light up your boat speakers, and accent any 6-inch round speaker with attractive LEDs. The ring contains 30 attractive blue LEDs, it fits behind 6-inch round speaker enclosures and it offers easy installation.
<b>Jackall</b><br>	Jaco 58MR Crankbait<br>	With Jackall’s unique moving-weight system contributing to long casts, the new Jaco 58MR flat-sided crank features an internal scale pattern finish for exceptional underwater reflection. It dives to 6 feet, excels in grass and cooler water, and also can be used as an ideal finesse crankbait. The Jaco 58MR cranks are available in eight colors, including IS lime chartreuse, ghost wakasagi, TO craw, TO muddy shad, TO ghost shad, IS bluegill, IS ghost scale and SK silver shiner.
Jackall Jaco 58MR Crankbait With Jackall’s unique moving-weight system contributing to long casts, the new Jaco 58MR flat-sided crank features an internal scale pattern finish for exceptional underwater reflection. It dives to 6 feet, excels in grass and cooler water, and also can be used as an ideal finesse crankbait. The Jaco 58MR cranks are available in eight colors, including IS lime chartreuse, ghost wakasagi, TO craw, TO muddy shad, TO ghost shad, IS bluegill, IS ghost scale and SK silver shiner.
<b>TH-Marine</b><br>	Atlas Hydraulic Jack Plate<br>	T-H Marine's ATLAS hydraulic jack plate is built for the heaviest and most powerful V6 engines, even the big four strokes. The innovative high-tech engineered polymer rod and slot-lifting design guarantees trouble-free action. This plate also features the newest concept in one-piece hydraulics, providing the best of all worlds: Speed and self-contained lifting action.
TH-Marine Atlas Hydraulic Jack Plate T-H Marine’s ATLAS hydraulic jack plate is built for the heaviest and most powerful V6 engines, even the big four strokes. The innovative high-tech engineered polymer rod and slot-lifting design guarantees trouble-free action. This plate also features the newest concept in one-piece hydraulics, providing the best of all worlds: Speed and self-contained lifting action.
<b>CastAway</b><br>	Skeleton V2<br>			CastAway developed a lightweight premium blank, selected lightweight components and stripped away every vestige of excess material to get down to the “bare bones” in its new Skeleton V2 line of casting and spinning rods, made for maximum sensitivity, lightness and durability. Rods in this line are made with a purpose or technique in mind: topwater/all-purpose, heavy worming, flipping and pitching, drop-shot special spinning rods, etc.
CastAway Skeleton V2 CastAway developed a lightweight premium blank, selected lightweight components and stripped away every vestige of excess material to get down to the “bare bones” in its new Skeleton V2 line of casting and spinning rods, made for maximum sensitivity, lightness and durability. Rods in this line are made with a purpose or technique in mind: topwater/all-purpose, heavy worming, flipping and pitching, drop-shot special spinning rods, etc.
<b>G. Loomis</b><br>	E6X Bass Rods<br>			G. Loomis expands its launch of new E6X bass rods with two new two-piece spinning rods, ideal for those anglers who need the convenience of a multi-piece rod. Both with extra-fast action, the E6X 803-2S JWR is a medium-heavy power 6-foot, 8-inch rod for lures up to 5/8-ounce and line up to 14-pound test. The 7-foot, 1-inch E6X 852-2S JWR is a medium power rod for lighter line down to 6-pound test, and will throw 1/8-ounce lures.
G. Loomis E6X Bass Rods G. Loomis expands its launch of new E6X bass rods with two new two-piece spinning rods, ideal for those anglers who need the convenience of a multi-piece rod. Both with extra-fast action, the E6X 803-2S JWR is a medium-heavy power 6-foot, 8-inch rod for lures up to 5/8-ounce and line up to 14-pound test. The 7-foot, 1-inch E6X 852-2S JWR is a medium power rod for lighter line down to 6-pound test, and will throw 1/8-ounce lures.
<b>Kalin's</b><br>	Jerk Minnow<br>	The Jerk Minnow is a great “catch-anything” bait that is easy to fish, rig and throw. It casts like a bullet, and all anglers have to do is rig it on a Kalin’s jig head, throw it out, let it sink to the bottom, employ a sharp jerk and repeat. The lure can also be rigged weedless and worked around floating and submerged vegetation in a jerk, pause, jerk technique. They are 5 inches long and made in several famous bass-catching Kalin’s colors.
Kalin’s Jerk Minnow The Jerk Minnow is a great “catch-anything” bait that is easy to fish, rig and throw. It casts like a bullet, and all anglers have to do is rig it on a Kalin’s jig head, throw it out, let it sink to the bottom, employ a sharp jerk and repeat. The lure can also be rigged weedless and worked around floating and submerged vegetation in a jerk, pause, jerk technique. They are 5 inches long and made in several famous bass-catching Kalin’s colors.
<b>PowerPro</b><br>	Maxcuatro<br>				Braided with new Spectra HT fiber from Honeywell that is up to 25 percent thinner than equivalent test pound braid, PowerPro introduces its new Maxcuatro fishing line, available in 50-, 65-, 80- and 100-pound test. Spectra HT fiber – exclusive to PowerPro for use in braided fishing line – allows for 4-End construction contributing to longer casting distance.
PowerPro Maxcuatro Braided with new Spectra HT fiber from Honeywell that is up to 25 percent thinner than equivalent test pound braid, PowerPro introduces its new Maxcuatro fishing line, available in 50-, 65-, 80- and 100-pound test. Spectra HT fiber – exclusive to PowerPro for use in braided fishing line – allows for 4-End construction contributing to longer casting distance.
<b>Shimano</b><br>	Crucial Deep Crank Casting Rod<br>			Shimano adds to its Crucial bass rod series with the new deep-cranking Crucial 710HB, offered in the right length, power and action for long casts and solid hookset when using big deep-diving crankbaits. The rod will handle lures from 2 to 6 ounces and is rated for up to 30-pound test mono or 65-pound PowerPro braid.
Shimano Crucial Deep Crank Casting Rod Shimano adds to its Crucial bass rod series with the new deep-cranking Crucial 710HB, offered in the right length, power and action for long casts and solid hookset when using big deep-diving crankbaits. The rod will handle lures from 2 to 6 ounces and is rated for up to 30-pound test mono or 65-pound PowerPro braid.
<b>O.S.P</b><br>	Varuna<br>	This mid-sized, 4.33-inch jerkbait with a slim body has a traditional full, flat body that increases bites with its flashing effect and strong water drive. Three small tungsten weights which slide inside the body reach near the tail and enable an accurate, long cast with stable flying posture. The weights also produce unique sounds and a low center of gravity. This bait creates bites with both stop-go action and straight retrieve.
O.S.P Varuna This mid-sized, 4.33-inch jerkbait with a slim body has a traditional full, flat body that increases bites with its flashing effect and strong water drive. Three small tungsten weights which slide inside the body reach near the tail and enable an accurate, long cast with stable flying posture. The weights also produce unique sounds and a low center of gravity. This bait creates bites with both stop-go action and straight retrieve.
<b>Acme Tackle Company</b><br>	Kastmaster<br>	The new, 1/24 ounce Kastmaster offers a slim profile for anglers needing a more subtle presentation than larger models can provide. Bass love them whether anglers are using them on big southern reservoirs or smallmouth streams in the North. Jig it, rip it or simply reel it in and start catching more. Now available in GLOW and UV models.
Acme Tackle Company Kastmaster The new, 1/24 ounce Kastmaster offers a slim profile for anglers needing a more subtle presentation than larger models can provide. Bass love them whether anglers are using them on big southern reservoirs or smallmouth streams in the North. Jig it, rip it or simply reel it in and start catching more. Now available in GLOW and UV models.
<b>Uncle Josh</b><br>	Baby Crawler<br>	Continuing to capitalize on their popular PORK series, Uncle Josh has designed the new Baby Crawler. It’s precut so it is extremely user-friendly. The Baby Crawler was built due to demand from anglers who wanted a smaller bait for drop-shotting or wacky-rigging yet didn’t want to cut the bait into 1/3 sizes. Anglers can catch dozens of fish off one bait compared to live bait where it's one and done.
Uncle Josh Baby Crawler Continuing to capitalize on their popular PORK series, Uncle Josh has designed the new Baby Crawler. It’s precut so it is extremely user-friendly. The Baby Crawler was built due to demand from anglers who wanted a smaller bait for drop-shotting or wacky-rigging yet didn’t want to cut the bait into 1/3 sizes. Anglers can catch dozens of fish off one bait compared to live bait where it’s one and done.
<b>O.S.P</b><br>	High Cut DRSP<br>	The High Cut DRSP is equipped with a Neodymium magnet. By using small magnets, it can secure the volume of the inner body, and the action response is improved. Also, with the installation of two weight balls, the bait gains a stable flight distance and flight posture. Its honey comb super HP body reduces weight without losing strength. The lighter body improved action response and realized true high pitch action.
O.S.P High Cut DRSP The High Cut DRSP is equipped with a Neodymium magnet. By using small magnets, it can secure the volume of the inner body, and the action response is improved. Also, with the installation of two weight balls, the bait gains a stable flight distance and flight posture. Its honey comb super HP body reduces weight without losing strength. The lighter body improved action response and realized true high pitch action.
<b>Eagle Claw</b><br>	Boxing Glove Jig<br>			The Boxing Glove Jig can be used with all types of soft plastics. A 60-degree eye allows for a more natural presentation of the soft plastic when anglers are casting and retrieving. Created with a lead body, reflective jeweled eye and TK240 hook, these jigs are sure to attract any fish in their vicinity.
Eagle Claw Boxing Glove Jig The Boxing Glove Jig can be used with all types of soft plastics. A 60-degree eye allows for a more natural presentation of the soft plastic when anglers are casting and retrieving. Created with a lead body, reflective jeweled eye and TK240 hook, these jigs are sure to attract any fish in their vicinity.
<b>Eagle Claw</b><br>	LSPRING<br>			Turn any hook into a soft-plastic hook with the help of this soft-bait spring. Attach the spring through the eye of almost any hook, and it is transformed into a hook to go after large game fish with a free-moving, realistic soft-plastic. Made with stainless steel, these springs are quick and easy to use, fit a variety of hooks and are available in three sizes.
Eagle Claw LSPRING Turn any hook into a soft-plastic hook with the help of this soft-bait spring. Attach the spring through the eye of almost any hook, and it is transformed into a hook to go after large game fish with a free-moving, realistic soft-plastic. Made with stainless steel, these springs are quick and easy to use, fit a variety of hooks and are available in three sizes.
<b>Simms</b><br>	ProDry Jacket<br>				Simms’ redesigned ProDry Jacket is 25 percent lighter for enhanced stowability. Optimized architecture includes high-capacity zippered chest pockets, micro fleece lined-pockets to thaw hardworking hands and Dry Cuff engineering that blocks water at the sleeve. Finally, duck a deluge inside the Tuck-away three-point adjustable Storm Hood, which keeps water out and wears well with a hat.
Simms ProDry Jacket Simms’ redesigned ProDry Jacket is 25 percent lighter for enhanced stowability. Optimized architecture includes high-capacity zippered chest pockets, micro fleece lined-pockets to thaw hardworking hands and Dry Cuff engineering that blocks water at the sleeve. Finally, duck a deluge inside the Tuck-away three-point adjustable Storm Hood, which keeps water out and wears well with a hat.
<b>Lew's</b><br>	APT Fluorocarbon Speed Fishing Line<br>				Lew's Fluorocarbon Speed Line casts and handles like a premium monofilament, yet it's incredibly strong and tough with high abrasion resistance properties. Available in Transparent Clear, the standard filler spool is 200 yards. Lew's Fluorocarbon is available in 6, 8, 10, 12, 14, 17, 20 and 25 pound test line sizes.
Lew’s APT Fluorocarbon Speed Fishing Line Lew’s Fluorocarbon Speed Line casts and handles like a premium monofilament, yet it’s incredibly strong and tough with high abrasion resistance properties. Available in Transparent Clear, the standard filler spool is 200 yards. Lew’s Fluorocarbon is available in 6, 8, 10, 12, 14, 17, 20 and 25 pound test line sizes.
<b>Simms</b><br>	Windstopper Guide Hoody<br>				The new WINDSTOPPER Guide Hoody showcases three-layer abrasion-resistant fabric technology for fighting the elements on the water. The 100 percent nylon rip-stop face incorporates four-way stretch for maximum range of moment while casting, and the high-loft micro-check fleece backer provides warmth. Simms’ three-point adjustable storm hood and YKK water-resistant zippers insulate anglers from squalls. Two zippered mesh-lined hand-warmer pockets offer reprieve from the wind and dual chest pockets keep gear close by.
Simms Windstopper Guide Hoody The new WINDSTOPPER Guide Hoody showcases three-layer abrasion-resistant fabric technology for fighting the elements on the water. The 100 percent nylon rip-stop face incorporates four-way stretch for maximum range of moment while casting, and the high-loft micro-check fleece backer provides warmth. Simms’ three-point adjustable storm hood and YKK water-resistant zippers insulate anglers from squalls. Two zippered mesh-lined hand-warmer pockets offer reprieve from the wind and dual chest pockets keep gear close by.
<b>Eagle Claw</b><br>	Skeet Reese Victory Pro Carbon Rods<br>			The 40/36 carbon materials are used only in the highest quality performance rods, and Extreme Binding Substrate technology results in the elimination of weak spots delivering up to 40 percent more strength. Victory Pro Carbon rod blanks have a carbon content of 77.5 percent of the total weight. Each blank has been artfully designed and tested by Reese as a technique-specific action, and an innovative reel seat optimizes reel placement for balance.
Eagle Claw Skeet Reese Victory Pro Carbon Rods The 40/36 carbon materials are used only in the highest quality performance rods, and Extreme Binding Substrate technology results in the elimination of weak spots delivering up to 40 percent more strength. Victory Pro Carbon rod blanks have a carbon content of 77.5 percent of the total weight. Each blank has been artfully designed and tested by Reese as a technique-specific action, and an innovative reel seat optimizes reel placement for balance.
<b>Weego</b><br>	Jump Starter Battery+<br>	The Weego Jump Starter Battery+ is a pocket-sized unit capable of jump starting boats, cars, trucks, motorcycles and ATVs, as well as charging phones, tablets and other USB devices. Weego Jump Starters include all cables with instructions and are offered in three sizes: JS6, JS12 and JS18. The JS6 Standard is capable of starting gas engines up to 4.6 liters, diesels up to 2.4 liters and almost all outboard engines.
Weego Jump Starter Battery+ The Weego Jump Starter Battery+ is a pocket-sized unit capable of jump starting boats, cars, trucks, motorcycles and ATVs, as well as charging phones, tablets and other USB devices. Weego Jump Starters include all cables with instructions and are offered in three sizes: JS6, JS12 and JS18. The JS6 Standard is capable of starting gas engines up to 4.6 liters, diesels up to 2.4 liters and almost all outboard engines.
<b>Winn</b><br>	Grips<br>	Winn Inc. brings seven new bright and bold specialty colors to its line of high-performance grips. Made from patented WinnDry polymer, Winn grips retain their tacky feel in rain, snow and temperature extremes.
Winn Grips Winn Inc. brings seven new bright and bold specialty colors to its line of high-performance grips. Made from patented WinnDry polymer, Winn grips retain their tacky feel in rain, snow and temperature extremes.
<b>Simms</b><br>	Currents Shoe<br>				Developed to keep anglers in the right position, Right Angle Footbed technology supports and positions your foot for all-day comfort on deck. The seamless TPU welded constructions means no stitches in the upper for a durable and comfortable fit. The Currents quick-dry upper mesh resists water retention, and the bungie lacing closure easily tucks away to reduce line catching. The Currents’ non-marking sole is siped for maximum slip resistance.
Simms Currents Shoe Developed to keep anglers in the right position, Right Angle Footbed technology supports and positions your foot for all-day comfort on deck. The seamless TPU welded constructions means no stitches in the upper for a durable and comfortable fit. The Currents quick-dry upper mesh resists water retention, and the bungie lacing closure easily tucks away to reduce line catching. The Currents’ non-marking sole is siped for maximum slip resistance.
<b>Simms</b><br>	ProDry Bib<br>				When monsooning weather calls for stay-dry solutions, Simms’ 25 percent lighter GORE-TEX Pro Shell Bib delivers enhanced stowabailty coupled with advanced waterproof, durable performance. Large top-load thigh pockets include plier sleeves, and a zippered chest storage pocket is a safe-haven for smartphones, car keys, etc. A lower leg hem-lifter prevents cuff/heel drag on boat decks and full length, two-way leg zippers ventilate.
Simms ProDry Bib When monsooning weather calls for stay-dry solutions, Simms’ 25 percent lighter GORE-TEX Pro Shell Bib delivers enhanced stowabailty coupled with advanced waterproof, durable performance. Large top-load thigh pockets include plier sleeves, and a zippered chest storage pocket is a safe-haven for smartphones, car keys, etc. A lower leg hem-lifter prevents cuff/heel drag on boat decks and full length, two-way leg zippers ventilate.
<b>Simms</b><br>	Waypoints Sling Pack<br>	Constructed of lightweight and bomber 420D nylon, the new Waypoints Sling Pack utilizes a U-shaped main zipper for easy access. The fold-down work bench includes a tippet tender and floatant holder while the magnetic tool ports hold tools right where needed. A top-zippered sunglass pocket with key clip keeps essentials nearby. The padded shoulder and side-secure strap keeps the Sling Pack on your back and then quickly slides for easy access in the front.
Simms Waypoints Sling Pack Constructed of lightweight and bomber 420D nylon, the new Waypoints Sling Pack utilizes a U-shaped main zipper for easy access. The fold-down work bench includes a tippet tender and floatant holder while the magnetic tool ports hold tools right where needed. A top-zippered sunglass pocket with key clip keeps essentials nearby. The padded shoulder and side-secure strap keeps the Sling Pack on your back and then quickly slides for easy access in the front.
<b>Canyon</b><br>	Ultimate Fishing Cooler<br>	A new 35-quart fishing cooler from Canyon has four rod holders and an accessory pouch on the outside and a waterproof pouch and light inside. Finally, a drink holder and comfortable top for sitting make this a perfect bank buddy.
Canyon Ultimate Fishing Cooler A new 35-quart fishing cooler from Canyon has four rod holders and an accessory pouch on the outside and a waterproof pouch and light inside. Finally, a drink holder and comfortable top for sitting make this a perfect bank buddy.
<b>MEGABASS</b><br>	EELER<br>	At 9.25 inches long, the EELER is a jointed crawler bait that combines the best elements of traditional swimbaits and monster soft plastics. Designed for a undulating “S” action, the EELER has a unique sashay that appeals to discerning monster bass.
MEGABASS EELER At 9.25 inches long, the EELER is a jointed crawler bait that combines the best elements of traditional swimbaits and monster soft plastics. Designed for a undulating “S” action, the EELER has a unique sashay that appeals to discerning monster bass.
<b>TH-Marine</b><br>	KVD Kong Electronics Mount<br>	TH says this is the ultimate electronics mount, and it has Kevin VanDam’s seal of approval. This new mount was manufactured and designed with KVD. No slippage or vibrational shift. Keeps even the largest electronics stationary and securely attached to your boat. Made of high-quality machined aluminum, utilizing a new patent pending technology to secure your electronics.
TH-Marine KVD Kong Electronics Mount TH says this is the ultimate electronics mount, and it has Kevin VanDam’s seal of approval. This new mount was manufactured and designed with KVD. No slippage or vibrational shift. Keeps even the largest electronics stationary and securely attached to your boat. Made of high-quality machined aluminum, utilizing a new patent pending technology to secure your electronics.
<b>Master Fishing Tackle</b><br>	R2S Series<br>
Master Fishing Tackle R2S Series “These new spinning reels feature the ability to switch your gear ratios on the fly. Gear ratios vary with the size of the reel, with the heavy-duty R2S60 and R2S80 models delivering a 3.6:1 low gear and 5.4:1 high gear. The light-duty R2S20 features 6.7:1 high and 4.7:1 gearing. The angler can easily switch gears without taking his hand off the crank handle.
The R2S Series spinning reels feature sturdy, yet lightweight, machined aluminum bodies, a stainless steel shaft and precision-machined gears. The graphite drag is easily adjusted at the front of the spool.”
<b>Z-Man</b><br>	Project Z Chatterbait<br>	Featuring a Mustad UltraPoint hook and hex-shaped ChatterBlade, this chatterbait has it all - a quick clip attched to the blade, double-barb trailer keeper and double-umbrella EZ Skirt for a fuller skirt profile. It's available in 10 color combinations.
Z-Man Project Z Chatterbait Featuring a Mustad UltraPoint hook and hex-shaped ChatterBlade, this chatterbait has it all – a quick clip attched to the blade, double-barb trailer keeper and double-umbrella EZ Skirt for a fuller skirt profile. It’s available in 10 color combinations.
<b>TH-Marine</b><br>	Eliminator Trolling Motor Nut<br>	The latest addition to the G Force trolling motor accessory line is the Eliminator premium trolling motor nut. The Eliminator helps dampen trolling motor prop noise and vibrations, while helping dissipate heat. TH Marine says it will save you battery life in addtion to making your motor even more quiet.
TH-Marine Eliminator Trolling Motor Nut The latest addition to the G Force trolling motor accessory line is the Eliminator premium trolling motor nut. The Eliminator helps dampen trolling motor prop noise and vibrations, while helping dissipate heat. TH Marine says it will save you battery life in addtion to making your motor even more quiet.
<b>Storm</b><br>Arashi Top Walker<br>	This topwater lure features a responsoive walking action that Storm says will stay true even in choppy water. Multiple rattles make it sound like a baitfish party is going on, and your next big fish is invited. Ten different colors and two sizes (11 and 13) will be available.
StormArashi Top Walker This topwater lure features a responsoive walking action that Storm says will stay true even in choppy water. Multiple rattles make it sound like a baitfish party is going on, and your next big fish is invited. Ten different colors and two sizes (11 and 13) will be available.
<b>Livingston Lures</b><br>	Howeller Deep & Deep +<br>	Livingston Lures brings Classic-winning design and Electronic Baitfish Sound Technology to new depths. Diving to depths of 25 and 30 feet, these models dig down quickly and stay in the strike zone, working through those schools stationed in the deep. Fire up a school like you’ve never experienced before by taking the call of distressed baitfish directly to them.
Livingston Lures Howeller Deep & Deep + Livingston Lures brings Classic-winning design and Electronic Baitfish Sound Technology to new depths. Diving to depths of 25 and 30 feet, these models dig down quickly and stay in the strike zone, working through those schools stationed in the deep. Fire up a school like you’ve never experienced before by taking the call of distressed baitfish directly to them.
<b>Strike King</b><br>	Squadron Umbrella Rig Accessory Kit<br>			This pre-made kit includes all you need to compliment the Strike King Tour Grade Titanium Umbrella Rig. It includes five of the KVD Perfect Plastic Swim-N-Shiners and your choice of 1/8- or 1/4-ounce Squadron Jigheads. The Swim-N-Shiner bodies are available in four popular colors to ensure your success in any water condition.
Strike King Squadron Umbrella Rig Accessory Kit This pre-made kit includes all you need to compliment the Strike King Tour Grade Titanium Umbrella Rig. It includes five of the KVD Perfect Plastic Swim-N-Shiners and your choice of 1/8- or 1/4-ounce Squadron Jigheads. The Swim-N-Shiner bodies are available in four popular colors to ensure your success in any water condition.
<b>Huk</b><br>	Kryptek ICON<br>				The Huk Performance ICON is now available in Kryptek camo patterns. The Huk Kryptek ICON has some of the most advanced materials for protection against the elements. You’ll have the advantage of stain release technology that keeps blood, mud, or other substances from staining your shirt, and you’ll love the poly knit moisture transport technology, which keeps you dry whether you’re in the rain or facing ocean waves. Tired of coming home smelling like fish? With Huk’s anti-microbial materials, obnoxious smells are left where they belong: by the water.
Huk Kryptek ICON The Huk Performance ICON is now available in Kryptek camo patterns. The Huk Kryptek ICON has some of the most advanced materials for protection against the elements. You’ll have the advantage of stain release technology that keeps blood, mud, or other substances from staining your shirt, and you’ll love the poly knit moisture transport technology, which keeps you dry whether you’re in the rain or facing ocean waves. Tired of coming home smelling like fish? With Huk’s anti-microbial materials, obnoxious smells are left where they belong: by the water.
<b>Shimano</b><br>	Citica 200<br>	 		A new affordable baitcasting reel from Shimano, the Citica 200 features a tough 'Hagane' body, X-Ship technology for smooth retrieves increased balance and reduced vibration. Comes in 7.2:1 and 6.3:1 gear ratios, and there's left handed versions (pictured) available too.
Shimano Citica 200 A new affordable baitcasting reel from Shimano, the Citica 200 features a tough ‘Hagane’ body, X-Ship technology for smooth retrieves increased balance and reduced vibration. Comes in 7.2:1 and 6.3:1 gear ratios, and there’s left handed versions (pictured) available too.
<b>Taylor Made</b><br>	Trailerite Pro Series Boat Cover<br>	Featuring reflective strips sewn into the sides of stern, these boat covers fit a variety of sizes and include quick-relase 2-inch wide belly straps that eliminate stress and prevent abrasion.
Taylor Made Trailerite Pro Series Boat Cover Featuring reflective strips sewn into the sides of stern, these boat covers fit a variety of sizes and include quick-relase 2-inch wide belly straps that eliminate stress and prevent abrasion.
<b>VMC</b><br>	Gliding Jig Willow<br>			This lead-free jighead is a shallow-water specialist, with a fast side-to-side flashing action and an extra-wide gap hook. Available in seven colors and two sizes (1/8 and 3/16).
VMC Gliding Jig Willow This lead-free jighead is a shallow-water specialist, with a fast side-to-side flashing action and an extra-wide gap hook. Available in seven colors and two sizes (1/8 and 3/16).
<b>Strike King</b><br>	KVD Perfect Plastics Ocho 6-inch<br>	There are times when the perfect size bait is paramount. Therefore, at the urging of their pro staff, Strike King is excited to introduce the 6-inch Ocho. It will join the existing 5- and 7-inch Ocho offerings as well as the also new 4-inch model.  The 6-inch Ocho is arguably the perfect size for most soft stickbait applications.
Strike King KVD Perfect Plastics Ocho 6-inch There are times when the perfect size bait is paramount. Therefore, at the urging of their pro staff, Strike King is excited to introduce the 6-inch Ocho. It will join the existing 5- and 7-inch Ocho offerings as well as the also new 4-inch model. The 6-inch Ocho is arguably the perfect size for most soft stickbait applications.
<b>Terminator</b><br> Walking Frog<br>	This frog from Terminator will slog through the heaviest of cover. Features widest hook gap available thanks to positioning the weight in the rear and an extra-soft body that will compress easily to allow for the VMC hooks to find their target.
Terminator Walking Frog This frog from Terminator will slog through the heaviest of cover. Features widest hook gap available thanks to positioning the weight in the rear and an extra-soft body that will compress easily to allow for the VMC hooks to find their target.
<b>LIVETARGET</b><br>	Hollow Body Sunfish<br>	Molded into the shape and anatomy of a sunfish, this soft, hollow-body lure will become a staple anytime there is a shoreline topwater bite available. With two sizes and an array of 12 colors, including pumpkinseed and bluegill patterns, this weedless lure will have universal appeal and is fishable in heavy cover.
LIVETARGET Hollow Body Sunfish Molded into the shape and anatomy of a sunfish, this soft, hollow-body lure will become a staple anytime there is a shoreline topwater bite available. With two sizes and an array of 12 colors, including pumpkinseed and bluegill patterns, this weedless lure will have universal appeal and is fishable in heavy cover.
<b>Engel</b><br>	Cooler Backpack<br>	This backpack will keep ice cold for three days due to its advanced liner bag that's puncture-resistant and has anti-microbial protection. There's also a
Engel Cooler Backpack This backpack will keep ice cold for three days due to its advanced liner bag that’s puncture-resistant and has anti-microbial protection. There’s also a “dual-radiant barrier liner of reflective foil” and a bunch of other neat stuff that basically makes whatever’s in there (up to 24 cans of your favorite beverage) stay real cold for a real long time.
<b>Strike King</b><br>	KVD Perfect Plastics Magnum Caffeine Shad 7-inch<br>	A big, soft jerk bait that can be fished a multitude of ways. It can be used as a big, bulky trailer on a swim jig or spinnerbait, fished on a Texas rig or fished weightless. It is great on a Carolina rig as well. This magnum-sized soft jerkabit has endless applications.
Strike King KVD Perfect Plastics Magnum Caffeine Shad 7-inch A big, soft jerk bait that can be fished a multitude of ways. It can be used as a big, bulky trailer on a swim jig or spinnerbait, fished on a Texas rig or fished weightless. It is great on a Carolina rig as well. This magnum-sized soft jerkabit has endless applications.
<b>Raymarine</b><br>	Dragonfly line<br>			The new Dragonfly line of fishfinders is being updated in a big way. Seven new products, including the very affordable 4DV (starts at $199!). All use CHIRP DownVision sonar technology, which pulses a wide spectrum of frequencies to provide detailed images of your next catch. Pictured above is the 5 PRO ($549) which adds another sonar channel, GPS and Wifi for streaming to mobile devices.
Raymarine Dragonfly line The new Dragonfly line of fishfinders is being updated in a big way. Seven new products, including the very affordable 4DV (starts at $199!). All use CHIRP DownVision sonar technology, which pulses a wide spectrum of frequencies to provide detailed images of your next catch. Pictured above is the 5 PRO ($549) which adds another sonar channel, GPS and Wifi for streaming to mobile devices.
<b>Motorguide</b><br>	X5<br>	Here's the latest from Motorguide, which will be on KVD's boat ASAP. The new X5 with its patented Variable Ratio Steering (VRS) technology puts anglers in control to precisely maneuver in tight spots where trophies hide. VRS enables subtle and precise steering adjustments and virtually eliminates torque steering feedback that can compromise boat stability and control. And with its oversized stainless steel outer shaft, composite inner shaft and wide breakaway mount, the X5 stands up to the demands of tournament fishing. Plus, digital power management technology is standard.
Motorguide X5 Here’s the latest from Motorguide, which will be on KVD’s boat ASAP. The new X5 with its patented Variable Ratio Steering (VRS) technology puts anglers in control to precisely maneuver in tight spots where trophies hide. VRS enables subtle and precise steering adjustments and virtually eliminates torque steering feedback that can compromise boat stability and control. And with its oversized stainless steel outer shaft, composite inner shaft and wide breakaway mount, the X5 stands up to the demands of tournament fishing. Plus, digital power management technology is standard.
<b>Daiwa</b><br>	Steez XT Rods			Daiwa’s top of the line Steez series of bass rods has been modified to have some of the same great features that has made the Steez series so popular but at more affordable prices. For example Steez XT has Daiwa’s exclusive super volume fiber (SVF) technology more fibers less resin for greater sensitivity and extremely light weight rods. Steez XT has X45 Bias construction which provides for more strength and reduces blank twist. Now with Daiwa’s exclusive reel seat with Matte finish and EVA forescrew nut.
Daiwa Steez XT Rods Daiwa’s top of the line Steez series of bass rods has been modified to have some of the same great features that has made the Steez series so popular but at more affordable prices. For example Steez XT has Daiwa’s exclusive super volume fiber (SVF) technology more fibers less resin for greater sensitivity and extremely light weight rods. Steez XT has X45 Bias construction which provides for more strength and reduces blank twist. Now with Daiwa’s exclusive reel seat with Matte finish and EVA forescrew nut.
<b>Wilderness Systems</b><br>	A.T.A.K.<br>	Wilderness Systems' A.T.A.K. (Advanced Tactical Angling Kayak) is a versatile, stable and customizable fishing kayak. It allows anglers to sit or stand and fish, move around on the deck and customize it to fit their ever need. The deck is highly walkable while the hull remains quick and nimble. The low-profile, wind-shedding hull will keep you on the water longer in most water types, especially in wind-exposed inland waters.
Wilderness Systems A.T.A.K. Wilderness Systems’ A.T.A.K. (Advanced Tactical Angling Kayak) is a versatile, stable and customizable fishing kayak. It allows anglers to sit or stand and fish, move around on the deck and customize it to fit their ever need. The deck is highly walkable while the hull remains quick and nimble. The low-profile, wind-shedding hull will keep you on the water longer in most water types, especially in wind-exposed inland waters.
<b>Yo-Zuri</b><br>	3DB Pencil<br>	A top-of-the-line topwater “Walk-the-Dog” lure. It features 3DB Internal Prism flash and one big internal cadence rattle, which gives the lure its back-and-forth swimming action. Its weight and desigan allow you to cast long distances even into a strong wind. A favorite of fisherman aiming for big bass or inshore saltwater species.They also have muliple rattles made from stainless steel ball bearings which create incredible drawing power that big bass can’t resist.  Available in both 3D finish as well as your favorite painted patterns.
Yo-Zuri 3DB Pencil A top-of-the-line topwater “Walk-the-Dog” lure. It features 3DB Internal Prism flash and one big internal cadence rattle, which gives the lure its back-and-forth swimming action. Its weight and desigan allow you to cast long distances even into a strong wind. A favorite of fisherman aiming for big bass or inshore saltwater species.They also have muliple rattles made from stainless steel ball bearings which create incredible drawing power that big bass can’t resist. Available in both 3D finish as well as your favorite painted patterns.
<b>Dr. Dan's</b><br>	Anti-Itch Stick<br>	Dr. Dan’s Anti-Itch is a must have in every tackle box. When you are focused on the fish, you do not want to be bothered by irritating bug bites. Dr. Dan’s Anti-Itch stick works to immediately stop the sting and irritation of the bite and includes Hydrocortisone to start healing the swelling and damage done to your skin at the same time.
Dr. Dan’s Anti-Itch Stick Dr. Dan’s Anti-Itch is a must have in every tackle box. When you are focused on the fish, you do not want to be bothered by irritating bug bites. Dr. Dan’s Anti-Itch stick works to immediately stop the sting and irritation of the bite and includes Hydrocortisone to start healing the swelling and damage done to your skin at the same time.
<b>MEGABASS</b><br>	FERMATA<br>	Designed to suspend, the FERMATA is a lightweight vibration bait perfect for stop-and-go retrieves. Pop it out of the weeds, and it won’t plummet out of the target range like a conventional sinking plug. Instead, it will pop free and suspend, bringing a new twist to a highly used technique.
MEGABASS FERMATA Designed to suspend, the FERMATA is a lightweight vibration bait perfect for stop-and-go retrieves. Pop it out of the weeds, and it won’t plummet out of the target range like a conventional sinking plug. Instead, it will pop free and suspend, bringing a new twist to a highly used technique.
<b>Smith Optics</b><br>	Captain's Choice<br>				A progressive, semi-rimless frame design provides ample field of view while wide temples and a sun-shielding eight-base wrap provide all-day glare protection. An integrated detachable sunglass leash ensures a secure fit and peace of mind. Available in all six of Smith Optics' premium ChromaPop lens tints that provide color clarity and visual definition in a high impact resistance lens, all while reducing eye fatigue.
Smith Optics Captain’s Choice A progressive, semi-rimless frame design provides ample field of view while wide temples and a sun-shielding eight-base wrap provide all-day glare protection. An integrated detachable sunglass leash ensures a secure fit and peace of mind. Available in all six of Smith Optics’ premium ChromaPop lens tints that provide color clarity and visual definition in a high impact resistance lens, all while reducing eye fatigue.
<b>Duel</b><br>	Hardcore Noi-Z 105F<br>	The HARDCORE Noi-Z 105F by Duel is a jointed wakebait unlike the rest with a plethora of lifelike action, sound, and flash. Constructed with a double-hinged joint, the Duel HARDCORE Noi-Z 105F produces a subtle, silky-smooth swimming action that leaves a rolling wake in its path. The reverse cupped metal prop blade, tail-hook feather and hard-knocking rattle provide an onslaught of fish-attracting features for explosive topwater strikes.
Duel Hardcore Noi-Z 105F The HARDCORE Noi-Z 105F by Duel is a jointed wakebait unlike the rest with a plethora of lifelike action, sound, and flash. Constructed with a double-hinged joint, the Duel HARDCORE Noi-Z 105F produces a subtle, silky-smooth swimming action that leaves a rolling wake in its path. The reverse cupped metal prop blade, tail-hook feather and hard-knocking rattle provide an onslaught of fish-attracting features for explosive topwater strikes.
<b>Aqua-Vu</b><br>	Multi-Vu Underwater Camera Adaptor System<br>			Ever see something on your graph and wonder if it was a fish or not? Send this underwater camera down there and look for yourself! The best part is this can tie in to your existing sonar equipment providing a seamless way to see your prey before you even make a cast.
Aqua-Vu Multi-Vu Underwater Camera Adaptor System Ever see something on your graph and wonder if it was a fish or not? Send this underwater camera down there and look for yourself! The best part is this can tie in to your existing sonar equipment providing a seamless way to see your prey before you even make a cast.
<b>Raymarine</b><br>	eS Multifunction display<br>			Raymarine is updating their eS Series of touch displays with 7-, 9- and 12-inch models that are ready for nearly any mount. These displays do it all - CHIRP DownVision, C-MAP and Raymarine's own LightHouse charts. GPS is in there of couse, as is HD radar, sonar, video, and thermal night vision. You can even expand it to include autopilot control, entertainment, engine and digital switching options.
Raymarine eS Multifunction display Raymarine is updating their eS Series of touch displays with 7-, 9- and 12-inch models that are ready for nearly any mount. These displays do it all – CHIRP DownVision, C-MAP and Raymarine’s own LightHouse charts. GPS is in there of couse, as is HD radar, sonar, video, and thermal night vision. You can even expand it to include autopilot control, entertainment, engine and digital switching options.
<b>Daiwa</b><br>	Steez SV Baitcasting Reel<br>			Daiwa’s top-of-the-line lightweight baitcasting reels now are available with SV spools, which are made out of G1 Duralumin for a lighter weight and excellent strength. The G1 spool with Daiwa’s Air Brake system will help you cast lightweight lures with no backlash.
Daiwa Steez SV Baitcasting Reel Daiwa’s top-of-the-line lightweight baitcasting reels now are available with SV spools, which are made out of G1 Duralumin for a lighter weight and excellent strength. The G1 spool with Daiwa’s Air Brake system will help you cast lightweight lures with no backlash.
<b>Mann's</b><br>	The Crystal Classic<br>	Mann's says this is the most significant new spinnerbait design in decades. The blade contains an actual glass crystal, yet performs like a standard metal blade. The crystal produces an underwater spectrum of light resembling the reflection from scales on baitfish or the translucent glow of a minnow that is a calling card for prey. Available in 1/2-ounce size and three colors: White, chartreuse and white/chartreuse.
Mann’s The Crystal Classic Mann’s says this is the most significant new spinnerbait design in decades. The blade contains an actual glass crystal, yet performs like a standard metal blade. The crystal produces an underwater spectrum of light resembling the reflection from scales on baitfish or the translucent glow of a minnow that is a calling card for prey. Available in 1/2-ounce size and three colors: White, chartreuse and white/chartreuse.
<b>Z-Man</b><br>	Razor Shadz<br>	A segmented fish-shaped body and forked tail make this a good facsimile of a baitfish. The sloped head causes the bait to dive when unweighted on a twitching retrieve, which Z-Man says can't be duplicated by other soft baits. The lures measure 4.5 inches and are available in 10 colors, including green pumpkin (above).
Z-Man Razor Shadz A segmented fish-shaped body and forked tail make this a good facsimile of a baitfish. The sloped head causes the bait to dive when unweighted on a twitching retrieve, which Z-Man says can’t be duplicated by other soft baits. The lures measure 4.5 inches and are available in 10 colors, including green pumpkin (above).
<b>Lew's</b><br>	APT Mono Speed Fishing Line<br>				Lew’s APT Advanced Performance Technology line brings superior tensile and knot strength to a supple and low stretch monofilament fishing line. Its enhanced cross-link polymer technology combines great fishability in this ultimate abrasion resistant formulation. The Speed Line's properties make it a good choice for all reel types.
Lew’s APT Mono Speed Fishing Line Lew’s APT Advanced Performance Technology line brings superior tensile and knot strength to a supple and low stretch monofilament fishing line. Its enhanced cross-link polymer technology combines great fishability in this ultimate abrasion resistant formulation. The Speed Line’s properties make it a good choice for all reel types.
<b>Lew's</b><br>	Pro Speed Spin Spinning Reel<br>			The Pro Speed Spin features an aluminum body and sideplate, and a lightweight but strong carbon C60 skeletal rotor with stainless bail wire. The reel’s main shaft is stainless steel and pinion gearing is solid brass. Performance is super smooth with its premium 12 stainless steel bearing system. Drag performance is smooth too, thanks to a sealed Carbon Teflon multi-disc drag system.Four sizes available, from 1000 to 4000.
Lew’s Pro Speed Spin Spinning Reel The Pro Speed Spin features an aluminum body and sideplate, and a lightweight but strong carbon C60 skeletal rotor with stainless bail wire. The reel’s main shaft is stainless steel and pinion gearing is solid brass. Performance is super smooth with its premium 12 stainless steel bearing system. Drag performance is smooth too, thanks to a sealed Carbon Teflon multi-disc drag system.Four sizes available, from 1000 to 4000.
<b>STRATTEC</b><br>	BOLT lock system for Toyotas<br>	Sick of all the extra keys on your keychain? Now available for Toyotas, the BOLT system learns your ignition key so you can keep other things locked down, while using the same key.
STRATTEC BOLT lock system for Toyotas Sick of all the extra keys on your keychain? Now available for Toyotas, the BOLT system learns your ignition key so you can keep other things locked down, while using the same key.
<b>Mustang Survival</b><br>	Elite 28K<br>	Mustang's new versatile inflatable PFD was specifically designed with kayak fishing in mind. Like all Mustang PFDs, it uses Hydrostatic Inflator Technology that only inflates when submerged. Also features lightweight outer shell and wicking mesh liner back vent for breathability.
Mustang Survival Elite 28K Mustang’s new versatile inflatable PFD was specifically designed with kayak fishing in mind. Like all Mustang PFDs, it uses Hydrostatic Inflator Technology that only inflates when submerged. Also features lightweight outer shell and wicking mesh liner back vent for breathability.
<b>Z-Man</b><br>	Pop ShadZ<br>	A new 4-inch size for Z-Man's topwater popper. Z-Man says it's naturally buoyant even when rigged with a heavy-gauge hook. Available in eight colors.
Z-Man Pop ShadZ A new 4-inch size for Z-Man’s topwater popper. Z-Man says it’s naturally buoyant even when rigged with a heavy-gauge hook. Available in eight colors.
<b>Livingston Lures</b><br>	Deep Impact 6 & 12<br>	Riding on the success of the Deep Impact 18, this 6-foot diving version is the perfect all-around crankbait for any type of mid-range cover. EBS Technology is now packed into a small-profile hot-shot crankbait to perfectly mimic smaller forage with profile and sound. Perfect for Walleye and Bass, featuring the latest advancements in EBS sounds, including perch, shiner, goby and bluegill sound patterns.
Livingston Lures Deep Impact 6 & 12 Riding on the success of the Deep Impact 18, this 6-foot diving version is the perfect all-around crankbait for any type of mid-range cover. EBS Technology is now packed into a small-profile hot-shot crankbait to perfectly mimic smaller forage with profile and sound. Perfect for Walleye and Bass, featuring the latest advancements in EBS sounds, including perch, shiner, goby and bluegill sound patterns.
<b>Rigid Industries </b><br>	Marine RDS<br>	Packed full of Rigid Industries LED Patented Spot optics, the Marine RDS Bar (Radius) features a gentle arc which allows the direct light of the spot optic to be a wider beam than a traditional spot/flood combinations. Available in 20-, 30-, 40-, 50- and 54-inch models, the Marine RDS Bar is the perfect long-range light for nearly any boat on the water.
Rigid Industries Marine RDS Packed full of Rigid Industries LED Patented Spot optics, the Marine RDS Bar (Radius) features a gentle arc which allows the direct light of the spot optic to be a wider beam than a traditional spot/flood combinations. Available in 20-, 30-, 40-, 50- and 54-inch models, the Marine RDS Bar is the perfect long-range light for nearly any boat on the water.
<b>Rapala</b><br>	Jigging Rap (new colors)<br>	Originally designed as an ice fishing lure 40 years ago, many bass fisherman know that the Jigging Rap will also catch bass. New this year are a host of colors, including Helsinki Shad, seen above.
Rapala Jigging Rap (new colors) Originally designed as an ice fishing lure 40 years ago, many bass fisherman know that the Jigging Rap will also catch bass. New this year are a host of colors, including Helsinki Shad, seen above.
<b>Storm</b><br>	 Arashi Deep 18 & Deep 25<br>	Storm's well-liked crankbaits are going deep. These two swims with a limited side-to-side action and body roll to maximize depth (18 and 25 feet, respectively). Everything you get from Storm's line of crankbaits is here, but now you can get after those deep fish. They'll never see you coming.
Storm Arashi Deep 18 & Deep 25 Storm’s well-liked crankbaits are going deep. These two swims with a limited side-to-side action and body roll to maximize depth (18 and 25 feet, respectively). Everything you get from Storm’s line of crankbaits is here, but now you can get after those deep fish. They’ll never see you coming.
<b>Daiwa</b><br>	EXIST Spinning Reel<br>			Daiwa’s new high-end Exist is ultra-lightweight and will set the standard for spinning reels. Now with revolutionary Magsealed ball bearings on both sides of the drive gear in addition to a Magsealed main shaft and line roller. There are also 10 corrosive resistant ball bearings and one roller bearing. Exist offers smooth trouble-free rotation with less maintenance.
Daiwa EXIST Spinning Reel Daiwa’s new high-end Exist is ultra-lightweight and will set the standard for spinning reels. Now with revolutionary Magsealed ball bearings on both sides of the drive gear in addition to a Magsealed main shaft and line roller. There are also 10 corrosive resistant ball bearings and one roller bearing. Exist offers smooth trouble-free rotation with less maintenance.
<b>Livingston Lures</b><br>	PrimeTyme Prop Bait<br>	It doesn’t get much better than letting a lure call the fish for you. This prop bait doesn’t stop working once the irresistible water-rippling action is over. The advantage of Electronic Baitfish Sound Technology while on the pause will call fish from under docks and out of grass beds, perfectly imitating the sound of a bluegill struggling against the surface.
Livingston Lures PrimeTyme Prop Bait It doesn’t get much better than letting a lure call the fish for you. This prop bait doesn’t stop working once the irresistible water-rippling action is over. The advantage of Electronic Baitfish Sound Technology while on the pause will call fish from under docks and out of grass beds, perfectly imitating the sound of a bluegill struggling against the surface.
<b>Big Bite Baits</b><br>	Mike McClelland Battle Bug<br>	Mike McClelland, Big Bite's newest Pro Staff member, is unveiling his first signature bait called the Battle Bug. It can be fished either as your main bait rigged on a worm hook or heavy cover hook, or it can be used as a jig trailer. The Battle Bug has a of built-in action and life-like appearance that will attract bites from even the tightest lipped bass.
Big Bite Baits Mike McClelland Battle Bug Mike McClelland, Big Bite’s newest Pro Staff member, is unveiling his first signature bait called the Battle Bug. It can be fished either as your main bait rigged on a worm hook or heavy cover hook, or it can be used as a jig trailer. The Battle Bug has a of built-in action and life-like appearance that will attract bites from even the tightest lipped bass.
<b>Daiwa</b><br>	Steez AGS Rods<br>			Daiwa’s new Steez line of Baitcasting Rods joins the Steez line of spinning rods with the revolutionary Air Guide System (AGS). AGS rods are made with a carbon frame which does not absorb vibration, but will transmit it directly to the angler’s hands. AGS guides are lighter than conventional guides which decreases the overall weight of the rod. Daiwa’s exclusive super volume fiber (SVF) technology means more fibers, less resin and greater sensitivity from an extremely lightweight rod.
Daiwa Steez AGS Rods Daiwa’s new Steez line of Baitcasting Rods joins the Steez line of spinning rods with the revolutionary Air Guide System (AGS). AGS rods are made with a carbon frame which does not absorb vibration, but will transmit it directly to the angler’s hands. AGS guides are lighter than conventional guides which decreases the overall weight of the rod. Daiwa’s exclusive super volume fiber (SVF) technology means more fibers, less resin and greater sensitivity from an extremely lightweight rod.
<b>AFTCO</b><br>	Coolskin Performance Shirt<br>				American Fishing Tackle Company has a new line of performance shirts called COOLSKIN. These UPF 40+ shirts feature quick-dry and anti-microbial properties.
AFTCO Coolskin Performance Shirt American Fishing Tackle Company has a new line of performance shirts called COOLSKIN. These UPF 40+ shirts feature quick-dry and anti-microbial properties.
<b>Shimano</b><br>	Stradic FX Spinning Reel<br>			Shimano has updated their Stradic line of spinning reels for this year. Shimano says they provide the most demanding bass anglers with the needed smoothness and durability for fishing tubes, jigs and finesse baits for smallmouth and largemouth.
Shimano Stradic FX Spinning Reel Shimano has updated their Stradic line of spinning reels for this year. Shimano says they provide the most demanding bass anglers with the needed smoothness and durability for fishing tubes, jigs and finesse baits for smallmouth and largemouth.
<b>Yo-Zuri</b><br>	3DB Square-Lip Shallow<br>	The wobbling, rolling action of the 3DB Square-Lip Shallow crankbait hunts fish utilizing the Patented 3D Prism Finish and new painted finishes. The large, round, buoyant bodies and lip designs help you crank and bump over structure and eliminate snags. The red eyes are an indication of a distressed baitfish, which triggers a bass's predatorial strike response. All baits in this series feature Yo-Zuri’s exclusive “Wave Motion Technology” that sends vibrations throughout the water column.
Yo-Zuri 3DB Square-Lip Shallow The wobbling, rolling action of the 3DB Square-Lip Shallow crankbait hunts fish utilizing the Patented 3D Prism Finish and new painted finishes. The large, round, buoyant bodies and lip designs help you crank and bump over structure and eliminate snags. The red eyes are an indication of a distressed baitfish, which triggers a bass’s predatorial strike response. All baits in this series feature Yo-Zuri’s exclusive “Wave Motion Technology” that sends vibrations throughout the water column.
<b>Z-Man</b><br>	EZ Tubez<br>	These tube baits are now in Z-Man's ElaZtech plastic and feature tear-resistant material that allows for easy rigging on tube jigs. The rounded tentacles don't get stuck together, creating a more lifelike appearance when it's sitting on the bottom. These are 4 inches, and are available in 10 colors.
Z-Man EZ Tubez These tube baits are now in Z-Man’s ElaZtech plastic and feature tear-resistant material that allows for easy rigging on tube jigs. The rounded tentacles don’t get stuck together, creating a more lifelike appearance when it’s sitting on the bottom. These are 4 inches, and are available in 10 colors.
<b>Boardworks</b><br>	Tracker<br>	At 11 inches long x 35 inches wide, the new Boardworks Tracker is the perfect SUP fishing platform, plenty stable for paddlers of all sizes and abilities. It makes it easy to move around, cast off the deck and land fish. The Tracker features deep double concave running throughout the bottom for secondary stability, tracking and speed. The Tracker is built with Boardworks' new Innegra-Glass construction, making it ultra-durable. It comes with a handle for easy transport and multiple deck tie-down plugs for bringing extra gear or adding a variety of attachments.
Boardworks Tracker At 11 inches long x 35 inches wide, the new Boardworks Tracker is the perfect SUP fishing platform, plenty stable for paddlers of all sizes and abilities. It makes it easy to move around, cast off the deck and land fish. The Tracker features deep double concave running throughout the bottom for secondary stability, tracking and speed. The Tracker is built with Boardworks’ new Innegra-Glass construction, making it ultra-durable. It comes with a handle for easy transport and multiple deck tie-down plugs for bringing extra gear or adding a variety of attachments.
<b>Strike King</b><br>	Tour Grade Tungsten Swinging Football Head<br>			The all-new Tour Grade Swinging Football Head Jig incorporates all the advantages of using a “swinging” style jig meshed with Strike King’s Tour Grade Football Head Jig. While maintaining the distinct qualities of a football jig in terms of fishing bottom-related structure, your trailer of choice now has uninhibited action as the head of the jig is dragged over the bottom. Also, your bite-to-land ratio should increase drastically with the advantage of the free-swinging hook.
Strike King Tour Grade Tungsten Swinging Football Head The all-new Tour Grade Swinging Football Head Jig incorporates all the advantages of using a “swinging” style jig meshed with Strike King’s Tour Grade Football Head Jig. While maintaining the distinct qualities of a football jig in terms of fishing bottom-related structure, your trailer of choice now has uninhibited action as the head of the jig is dragged over the bottom. Also, your bite-to-land ratio should increase drastically with the advantage of the free-swinging hook.
<b>Gill</b><br>	FG2 Tournament Jacket<br>				Gill introduces a new Vortex Hood design on the new FG2 Tournament Jacket. The air flow is streamed around the hood through a dedicated channel and mesh lined collar and is expelled through external collar vents. This reduces pressure variants behind the head, force on the head and neck, making it perfect for use and comfort at high boat speeds.
Gill FG2 Tournament Jacket Gill introduces a new Vortex Hood design on the new FG2 Tournament Jacket. The air flow is streamed around the hood through a dedicated channel and mesh lined collar and is expelled through external collar vents. This reduces pressure variants behind the head, force on the head and neck, making it perfect for use and comfort at high boat speeds.
<b>MEGABASS</b><br>	MAGDRAFT 10-inch<br>	Featuring an internal wire frame, belly hook slot, and MAGHOLD magnetic system to keep its big treble hook in place, the MAGDRAFT 10-inch is a beast of a paddle tail with a hard-hitting wobble tuned for monster bites.
MEGABASS MAGDRAFT 10-inch Featuring an internal wire frame, belly hook slot, and MAGHOLD magnetic system to keep its big treble hook in place, the MAGDRAFT 10-inch is a beast of a paddle tail with a hard-hitting wobble tuned for monster bites.
<b>SPRO</b><br>	BBZ Rat-40 & BBZ Rat-30<br>	SPRO is adding two new sizes to the line that claimed last year's ICAST
SPRO BBZ Rat-40 & BBZ Rat-30 SPRO is adding two new sizes to the line that claimed last year’s ICAST “Best Of Show” in the Hard Bait category. The BBZ Rat-40 and BBZ Rat-30 will likely be a hit with anglers who already own the BBZ Rat-50.
<b>DUO Realis</b><br>	Pencil Popper 110 & 148<br>	Have you been looking for a big, hardy topwater lure?
For 2015, DUO International has introduced two Realis topwater baits. Both are designed for long-distance casting and walk-the-dog pop action. They possess an infrastructure designed to withstand crushing blows from big fish, featuring 40-plus diagonal beams to eliminate crush zones within the body cavity. The bigger brother (148) has a 360-degree rotating hook hanger to increase better leverage on giant fish. They are said to be effortless to operate. Now maintain your long-distance relationship with trophy fish.
DUO Realis Pencil Popper 110 & 148 Have you been looking for a big, hardy topwater lure?
For 2015, DUO International has introduced two Realis topwater baits. Both are designed for long-distance casting and walk-the-dog pop action. They possess an infrastructure designed to withstand crushing blows from big fish, featuring 40-plus diagonal beams to eliminate crush zones within the body cavity. The bigger brother (148) has a 360-degree rotating hook hanger to increase better leverage on giant fish. They are said to be effortless to operate. Now maintain your long-distance relationship with trophy fish.
<b>Mustang Survival</b><br>	Traction Gloves (open finger)<br>				These new gloves from Mustang feature an
Mustang Survival Traction Gloves (open finger) These new gloves from Mustang feature an “Ax Suede” palm and improved grip. The fingerless design is perfect for fishing and using your smartphone.
<b>Owner</b><br>	Short Shank Treble<br>			Owner says this new hook is similar to the ST-36 series but with a short shank and wider gaps. Shorter shanks allow larger gapped hooks to be used without the fear of trebles fouling on each other. By nature of the design, short shanks flex less.
Owner Short Shank Treble Owner says this new hook is similar to the ST-36 series but with a short shank and wider gaps. Shorter shanks allow larger gapped hooks to be used without the fear of trebles fouling on each other. By nature of the design, short shanks flex less.
<b>VMC</b><br>	Gliding Jig Oklahoma<br>			This lead-free jighead is best suited for deep-water finesse fishing with a slow side-to-side fluttering action and a double-hook bait keeper. Available in seven colors and two sizes (1/8 and 3/16).
VMC Gliding Jig Oklahoma This lead-free jighead is best suited for deep-water finesse fishing with a slow side-to-side fluttering action and a double-hook bait keeper. Available in seven colors and two sizes (1/8 and 3/16).
<b>Mud Hole Custom Tackle</b><br>	MHX Winn Grips<br>	These are brand new MHX branded Winn Grips are made to match the MHX Line of rod blanks from Mud Hole Custom Tackle. Made with Winn’s patented WINNDRY Polymer material they have taken their most popular EVA Grip shapes and kicked them up a notch with the help of Winn Grips. Each piece is sold individually for a truly custom configuration.
Mud Hole Custom Tackle MHX Winn Grips These are brand new MHX branded Winn Grips are made to match the MHX Line of rod blanks from Mud Hole Custom Tackle. Made with Winn’s patented WINNDRY Polymer material they have taken their most popular EVA Grip shapes and kicked them up a notch with the help of Winn Grips. Each piece is sold individually for a truly custom configuration.
<b>Rigid Industries </b><br>	UV Black Light Kit<br>	The Rigid Industries UV Black light kit features an SRM-Diffused LED Black Light, a suction cup mount and a 12-volt cigarette lighter adapter. Whether you’re a pro-angler or just enjoy night fishing, the kit will make any night-fisherman’s next outing a success. The SRM-Diffused optic in the light itself helps to push the light out, allowing to better see your fluorescent fishing line. Ability to detect subtle strikes and see where you are casting are just a couple of the key features of this light. The super strong suction mount allows placement anywhere on the boat with a flat surface and the long 12-volt cigarette lighter adapter has a convenient built-in switch and waterproof connectors.
Rigid Industries UV Black Light Kit The Rigid Industries UV Black light kit features an SRM-Diffused LED Black Light, a suction cup mount and a 12-volt cigarette lighter adapter. Whether you’re a pro-angler or just enjoy night fishing, the kit will make any night-fisherman’s next outing a success. The SRM-Diffused optic in the light itself helps to push the light out, allowing to better see your fluorescent fishing line. Ability to detect subtle strikes and see where you are casting are just a couple of the key features of this light. The super strong suction mount allows placement anywhere on the boat with a flat surface and the long 12-volt cigarette lighter adapter has a convenient built-in switch and waterproof connectors.
<b>Mustang Survival</b><br>	Traction Gloves  <br>				Need a little more protection? The Mustang Traction Gloves also come in the traditional version for more protection and warmth.
Mustang Survival Traction Gloves Need a little more protection? The Mustang Traction Gloves also come in the traditional version for more protection and warmth.
<b>Shimano</b><br>	Zodias <br>			Shimano’s newest series offers casting and spinning rods in actions and lengths designed for accuracy when needed, long distance when needed, or when finesse techniques are need. The series features Hi-Power X construction to eliminate blank twist and allow for better casting distance and accuracy. Equipped with lightweight Fuji semi-micro stainless steel frame guides. The CI4+ material lightweight reel seats add to overall rod sensitivity and strength.
Shimano Zodias Shimano’s newest series offers casting and spinning rods in actions and lengths designed for accuracy when needed, long distance when needed, or when finesse techniques are need. The series features Hi-Power X construction to eliminate blank twist and allow for better casting distance and accuracy. Equipped with lightweight Fuji semi-micro stainless steel frame guides. The CI4+ material lightweight reel seats add to overall rod sensitivity and strength.
<b>Big Bite Baits</b><br>	Swimming Mama<br>	Big Bite Baits is adding to its family of creature baits with the Swimming Mama. The lure has a double-tail action and look for added calling power and visual attraction as a solo bait or as a jig trailer.
Big Bite Baits Swimming Mama Big Bite Baits is adding to its family of creature baits with the Swimming Mama. The lure has a double-tail action and look for added calling power and visual attraction as a solo bait or as a jig trailer.
<b>Strike King</b><br>	Swinging Swim Jig<br>	Much for the same reasons that Strike King introduced their all-new Swinging Sugar Buzz buzzbait, they have designed the new Swinging Swim Jig to be a better mouse trap. The free-swinging hook allows the skirt and trailer to have a lively action apart from the head of the jig. It also makes the potential issue of a fish throwing your jig during the fight invalid as the fish has little to no leverage.
Strike King Swinging Swim Jig Much for the same reasons that Strike King introduced their all-new Swinging Sugar Buzz buzzbait, they have designed the new Swinging Swim Jig to be a better mouse trap. The free-swinging hook allows the skirt and trailer to have a lively action apart from the head of the jig. It also makes the potential issue of a fish throwing your jig during the fight invalid as the fish has little to no leverage.
<b>St. Croix</b><br>	Mojo Bass  <br>			St. Croix is updating their Mojo Bass line of rods with a 15 percent reduction in weight and improved balance due to their new high-modulus SC graphite material. St. Croix says anglers will enjoy increased strength and sensitivity. The affordable series of rods comes with a 5-year warranty.
St. Croix Mojo Bass St. Croix is updating their Mojo Bass line of rods with a 15 percent reduction in weight and improved balance due to their new high-modulus SC graphite material. St. Croix says anglers will enjoy increased strength and sensitivity. The affordable series of rods comes with a 5-year warranty.
<b>Rigid Industries </b><br>	White Capture<br>	The Rigid Industries Capture is the world’s only LED light with an integrated GoPro charging system. The Capture provides a constant power supply and charges your GoPro Hero 3+ or 4 with the flip of a dedicated switch. High- and low-light output options provide just the right amount of light for any filming situation. We’ve optimized the light output and beam pattern to the GoPro camera’s field of view area by using our patented radius housing and a lenticular lens design. The custom Carling switches provide a solid feel and clean look in your vehicle and the amber lens covers will help your vision and video in adverse conditions.
Rigid Industries White Capture The Rigid Industries Capture is the world’s only LED light with an integrated GoPro charging system. The Capture provides a constant power supply and charges your GoPro Hero 3+ or 4 with the flip of a dedicated switch. High- and low-light output options provide just the right amount of light for any filming situation. We’ve optimized the light output and beam pattern to the GoPro camera’s field of view area by using our patented radius housing and a lenticular lens design. The custom Carling switches provide a solid feel and clean look in your vehicle and the amber lens covers will help your vision and video in adverse conditions.
<b>Missile Baits</b><br>	Baby D Stroyer<br>	The Baby D Stroyer is the bite-sized version of the monster creature bait, the D Stroyer. The Baby measures just under 5 inches long with extended tails, which undulate with the slightest twitch. The Baby D Stroyer has some mass to its body, but still in a smaller profile. It can be rigged a ton of different ways, including Texas rig, Carolina rig, wobble-head jig, shaky head, as a jig trailer, or for punching. It has a versatile, fish-catching shape with a natural action bass can’t resist. They will be available in eight colors, including the popular Green Pumpkin Flash and the all new GP3. Green Pumpkin is the color shown above.
Missile Baits Baby D Stroyer The Baby D Stroyer is the bite-sized version of the monster creature bait, the D Stroyer. The Baby measures just under 5 inches long with extended tails, which undulate with the slightest twitch. The Baby D Stroyer has some mass to its body, but still in a smaller profile. It can be rigged a ton of different ways, including Texas rig, Carolina rig, wobble-head jig, shaky head, as a jig trailer, or for punching. It has a versatile, fish-catching shape with a natural action bass can’t resist. They will be available in eight colors, including the popular Green Pumpkin Flash and the all new GP3. Green Pumpkin is the color shown above.
<b>MEGABASS</b><br>	I-JACK<br>	Featuring a patented Rudder Action Balancer System for devastating knocking sound and dynamic action, the I-JACK is a 1-ounce, 4.2-inch predator built to take the wake bait category to another level.
MEGABASS I-JACK Featuring a patented Rudder Action Balancer System for devastating knocking sound and dynamic action, the I-JACK is a 1-ounce, 4.2-inch predator built to take the wake bait category to another level.
<b>DUO Realis</b><br>	G-Fix 15A & 20A<br>	Duo has added color and size to it G-Fix (pro-tuned) series.  New is the G87-15A, a crank carrying the same profile as the 20A but tuned to dive 14 to16 feet. If this is anything like the 20A, Duo has under-promised and over delivered again.

Also new in the G87 20A line-up is the color Smoky Bone. Duo’s G87 20A has seen court time with several pros on the 2015 Bassmaster Elite Series.
DUO Realis G-Fix 15A & 20A Duo has added color and size to it G-Fix (pro-tuned) series. New is the G87-15A, a crank carrying the same profile as the 20A but tuned to dive 14 to16 feet. If this is anything like the 20A, Duo has under-promised and over delivered again.

Also new in the G87 20A line-up is the color Smoky Bone. Duo’s G87 20A has seen court time with several pros on the 2015 Bassmaster Elite Series.

<b>VMC</b><br>	Swinging Rugby FL Jig (Flippin')<br>			This flippin' jighead features an articulated design to flow and move naturally and double spikes to hold any soft plastic right where you want it. Available in three colors and five sizes and features a VMC Flippin' hook.
VMC Swinging Rugby FL Jig (Flippin’) This flippin’ jighead features an articulated design to flow and move naturally and double spikes to hold any soft plastic right where you want it. Available in three colors and five sizes and features a VMC Flippin’ hook.
<b>Dr. Dan's</b><br>	Lotion<br>	Dr. Dan’s Lotion is specially formulated for the treatment of dry, chapped skin, cracked fingers, eczema, psoriasis, dermatitis, and wind and sunburn. It contains the healing power of 1 percent Hydrocortisone and hypoallergenic ingredients for a smooth, long-lasting lotion that will make your skin feel better from the first application.
Dr. Dan’s Lotion Dr. Dan’s Lotion is specially formulated for the treatment of dry, chapped skin, cracked fingers, eczema, psoriasis, dermatitis, and wind and sunburn. It contains the healing power of 1 percent Hydrocortisone and hypoallergenic ingredients for a smooth, long-lasting lotion that will make your skin feel better from the first application.
<b>Z-Man</b><br>	Project Z Swim Jig<br>	Z-Man's swim jig features a planing surface and balancing to combat the rolling that plagues other swim jigs. A 45-strand silicon skirt won't get in the way of your plastic trailer, which is held in place by a custom molded-in trailer keeper. Add a Mustad hook and choose from six color options.
Z-Man Project Z Swim Jig Z-Man’s swim jig features a planing surface and balancing to combat the rolling that plagues other swim jigs. A 45-strand silicon skirt won’t get in the way of your plastic trailer, which is held in place by a custom molded-in trailer keeper. Add a Mustad hook and choose from six color options.
<b>Mann's</b><br>	Reel N' Shad<br>	The Reel N’ Shad from Mann’s has been specifically developed to imitate the real swimming action of live baitfish. Water flowing through the specially designed slit in the bait produces a turbulent action. The addition of Mann’s Patented Hardnose feature keeps the hook in place. The Reel N’ Shad can be fished around cover and laydowns to produce awesome results. Available in four colors and initially in a 5.25-inch version
Mann’s Reel N’ Shad The Reel N’ Shad from Mann’s has been specifically developed to imitate the real swimming action of live baitfish. Water flowing through the specially designed slit in the bait produces a turbulent action. The addition of Mann’s Patented Hardnose feature keeps the hook in place. The Reel N’ Shad can be fished around cover and laydowns to produce awesome results. Available in four colors and initially in a 5.25-inch version
<b>MEGABASS</b><br>	I-SLIDE 262T<br>	Tipping the scales at 6 ounces, the I-SLIDE 262T is a 10.3-inch brute with a wide, graceful “S” swimming motion. Bring this glide bait to life with snaps of the rod tip for wide, 2 feet strides to the left and right.
MEGABASS I-SLIDE 262T Tipping the scales at 6 ounces, the I-SLIDE 262T is a 10.3-inch brute with a wide, graceful “S” swimming motion. Bring this glide bait to life with snaps of the rod tip for wide, 2 feet strides to the left and right.
<b>Dr. Dan's</b><br>	Sun Block SPF30<br>	This chemical-free lip balm contains only two ingredients that act to block UV rays that can be harmful to your lips. Its rated as SPF 30.
Dr. Dan’s Sun Block SPF30 This chemical-free lip balm contains only two ingredients that act to block UV rays that can be harmful to your lips. Its rated as SPF 30.
<b>Livingston Lures</b><br>	Swimbaits<br>	Not only will these swimbaits produce Livingston's Electronic Bait Sounds, they will allow you to change it in a whole new way. These baits have a built-in Bluetooth receiver that allows you to interact with them using a phone or tablet. Available in 6- and 8-inch models.
Livingston Lures Swimbaits Not only will these swimbaits produce Livingston’s Electronic Bait Sounds, they will allow you to change it in a whole new way. These baits have a built-in Bluetooth receiver that allows you to interact with them using a phone or tablet. Available in 6- and 8-inch models.
<b>Strike King</b><br>	KVD Perfect Plastics Bullworm 10-inch<br>	Super-soft plastic formula for awesome action with a beveled-tail design. Can be rigged with a standup head, a jointed structure head, Texas-rigged weighted or weightless and on a Carolina rig. A GIANT 10
Strike King KVD Perfect Plastics Bullworm 10-inch Super-soft plastic formula for awesome action with a beveled-tail design. Can be rigged with a standup head, a jointed structure head, Texas-rigged weighted or weightless and on a Carolina rig. A GIANT 10″ worm designed to go big for those giant fish.
<b>DUO Realis</b><br>	ONIMASU Swimbait<br>	Famed DUO Designer, Masahiro Adachi began the Prometheus Project 2013,
a platform where ultra-creativity meets ultra-technology. First in his series is the ONIMASU Swimbaits. These ultra-realistic big baits aren’t for looks, possessing S-CURVE technology (a unique slalom motion), an intricate ballast system and internal structure that eliminates crush zones in the body cavity. These heavyweights weigh in at nearly 3 ounces and measure nearly 8 inches head to tail.
DUO Realis ONIMASU Swimbait Famed DUO Designer, Masahiro Adachi began the Prometheus Project 2013,
a platform where ultra-creativity meets ultra-technology. First in his series is the ONIMASU Swimbaits. These ultra-realistic big baits aren’t for looks, possessing S-CURVE technology (a unique slalom motion), an intricate ballast system and internal structure that eliminates crush zones in the body cavity. These heavyweights weigh in at nearly 3 ounces and measure nearly 8 inches head to tail.
<b>MEGABASS</b><br>	LEVANTE<br>			A new rod series is coming from MEGABASS, and they say it’s 40 percent stronger without sacrificing angler feel or performance.
MEGABASS LEVANTE A new rod series is coming from MEGABASS, and they say it’s 40 percent stronger without sacrificing angler feel or performance.
<b>Livingston Lures</b><br>	PrimeTyme Flat-Side<br>	Skittish fish in cold water call for a flat-sided crankbait. The Primetyme FS brings finesse to the Livingston Lures lineup with a hunting medium-tight wobble and EBS MultiTouch Technology. It allows you the match the hatch like never before when cold water conditions call for it most. Dives 6 to 9 feet.
Livingston Lures PrimeTyme Flat-Side Skittish fish in cold water call for a flat-sided crankbait. The Primetyme FS brings finesse to the Livingston Lures lineup with a hunting medium-tight wobble and EBS MultiTouch Technology. It allows you the match the hatch like never before when cold water conditions call for it most. Dives 6 to 9 feet.
<b>MEGABASS</b><br>	GRENADE<br>	With a weight of 1 5/8 ounces and a length of 3 3/4 inches, the GRENADE is a massive shallow crank with a super-wide, hard-hitting wobble for explosive trophy-quality action.
MEGABASS GRENADE With a weight of 1 5/8 ounces and a length of 3 3/4 inches, the GRENADE is a massive shallow crank with a super-wide, hard-hitting wobble for explosive trophy-quality action.
<b>Livingston Lures</b><br>	Walking Boss Part 2<br>	The Walking Boss Part II is Livingston Lures' latest in topwater bait. It morphs the company's Walking Boss into a bubble-sploshing, broken-back walker that can be worked at any speed with its double-cupped lip imparting irresistible action. This lure uses Livingston's EBS MultiTouch Technology, emitting one of four programmable fish-catching baitfish sound modes.
Livingston Lures Walking Boss Part 2 The Walking Boss Part II is Livingston Lures’ latest in topwater bait. It morphs the company’s Walking Boss into a bubble-sploshing, broken-back walker that can be worked at any speed with its double-cupped lip imparting irresistible action. This lure uses Livingston’s EBS MultiTouch Technology, emitting one of four programmable fish-catching baitfish sound modes.
<b>Livingston Lures</b><br>	Ripper<br>	Livingston Lures' latest lipless crankbait is the Ripper. With two models weighing in at 3/4-ounce and 1-ounce, these heavyweights pack a punch with a tight vibration and an extremely audible Electronic Baitfish Sound. Biological baitfish sounds will come matched to the lure's color pattern, with an option for silent mode as well.
Livingston Lures Ripper Livingston Lures’ latest lipless crankbait is the Ripper. With two models weighing in at 3/4-ounce and 1-ounce, these heavyweights pack a punch with a tight vibration and an extremely audible Electronic Baitfish Sound. Biological baitfish sounds will come matched to the lure’s color pattern, with an option for silent mode as well.
<b>Daiwa</b><br>	Tatula XT Rods<br>			Daiwa’s new line of Tatula XT bass rods are for the experienced bass fisherman that needs quality and value. Tatula XT incorporates High Volume Fiber, a higher modulus carbon graphite construction of more volume of fibers and less resin which gives the Tatula XT series its light weight, strength and sensitivity. Tatula XT has X45 Bias construction which provides for more strength and reduces blank twist. The rod blanks have similar actions to the top-of-the-line rods that Daiwa's pros have helped develop. Now with split-grip design handle and EVA foam grips.
Daiwa Tatula XT Rods Daiwa’s new line of Tatula XT bass rods are for the experienced bass fisherman that needs quality and value. Tatula XT incorporates High Volume Fiber, a higher modulus carbon graphite construction of more volume of fibers and less resin which gives the Tatula XT series its light weight, strength and sensitivity. Tatula XT has X45 Bias construction which provides for more strength and reduces blank twist. The rod blanks have similar actions to the top-of-the-line rods that Daiwa’s pros have helped develop. Now with split-grip design handle and EVA foam grips.
<b>St. Croix</b><br>	Mojo Bass Fly<br>			St. Croix’s all-new mini series of three 7-foot, 11-inch fly rods rated for 7-, 8- and 9-weight lines are built for hardcore bass anglers who cast large, wind-resistant flies tight to the bank and other fish-holding structure. The relaxed, moderate-fast action is ideal for casting large, wind-resistant poppers, hair frogs, crawfish, streamers and nymphs all day long.
St. Croix Mojo Bass Fly St. Croix’s all-new mini series of three 7-foot, 11-inch fly rods rated for 7-, 8- and 9-weight lines are built for hardcore bass anglers who cast large, wind-resistant flies tight to the bank and other fish-holding structure. The relaxed, moderate-fast action is ideal for casting large, wind-resistant poppers, hair frogs, crawfish, streamers and nymphs all day long.
<b>Strike King</b><br>	8XD<br>	 Dives to 20-plus feet. An extra-large deep-diving crankbait with a unique curved bill that allows the bait to dive deeper and faster than most other deep-diving crankbaits. The 8XD has a different action than the 6XD and 10XD.
Strike King 8XD Dives to 20-plus feet. An extra-large deep-diving crankbait with a unique curved bill that allows the bait to dive deeper and faster than most other deep-diving crankbaits. The 8XD has a different action than the 6XD and 10XD.
<b>TH-Marine</b><br>	G Force Equalizer<br>	The newest addition to the G Force trolling motor accessory line is the Equalizer. The Equalizer reduces the weight of your trolling motor by up to 50 percent. It consists of two air pistons that attach to almost any Motorguide Gator Mount to provide effortless lifting in and out of the water. A must-have for any Motorguide owner.
TH-Marine G Force Equalizer The newest addition to the G Force trolling motor accessory line is the Equalizer. The Equalizer reduces the weight of your trolling motor by up to 50 percent. It consists of two air pistons that attach to almost any Motorguide Gator Mount to provide effortless lifting in and out of the water. A must-have for any Motorguide owner.
<b>Rippin Lips </b><br>	PRO Big Fish Gripper<br>	Sometimes you find a monster on your line – intentionally or not. This fish gripper is constructed of non-corrosive stainless steel, affording years of flawless operation. Giving grip to the gripper – the angler – the solid-state tool features a non-slip rubberized handle with adjustable wrist strap. A built-in scale will weigh up to 50 pounds, too. Anything bigger and you’re probably going to round up for storytelling purposes anyway.
Rippin Lips PRO Big Fish Gripper Sometimes you find a monster on your line – intentionally or not. This fish gripper is constructed of non-corrosive stainless steel, affording years of flawless operation. Giving grip to the gripper – the angler – the solid-state tool features a non-slip rubberized handle with adjustable wrist strap. A built-in scale will weigh up to 50 pounds, too. Anything bigger and you’re probably going to round up for storytelling purposes anyway.
<b>Strike King</b><br>	Swinging Sugar Buzz<br>	This all-new buzzbait is the exciting culmination of new ideas and practical design. Built with top-notch components such as the blade and hook that are essential to making a buzzbait great, it also features the recently popular “hinged” or “swinging” design. That allows the skirt and trailer to be free-swinging for more enticing action. It also, and perhaps most importantly, vastly reduces the leverage a fish has when trying to throw the bait during the fight. This design also makes this buzzbait more weedless.
Strike King Swinging Sugar Buzz This all-new buzzbait is the exciting culmination of new ideas and practical design. Built with top-notch components such as the blade and hook that are essential to making a buzzbait great, it also features the recently popular “hinged” or “swinging” design. That allows the skirt and trailer to be free-swinging for more enticing action. It also, and perhaps most importantly, vastly reduces the leverage a fish has when trying to throw the bait during the fight. This design also makes this buzzbait more weedless.
<b>SPRO</b><br>	RK Star 55<br>	Mike McClelland is adding his second signature lure to his crankbait family. Like its predecessor the RK Crawler, the RK Star has a wide wobble and natural hunting action that makes it a must-have for fishermen throwing crawfish imitating crankbaits.
SPRO RK Star 55 Mike McClelland is adding his second signature lure to his crankbait family. Like its predecessor the RK Crawler, the RK Star has a wide wobble and natural hunting action that makes it a must-have for fishermen throwing crawfish imitating crankbaits.
<b>Strike King</b><br>	KVD Perfect Plastics Ocho 4-inch<br>	Based on the success and popularity of Strike King’s current 5-inch and 7-inch Ocho offerings, the 4-inch is a perfect option when you need a smaller, finesse presentation. This size bait is perfect for spotted bass, smallmouth and clear water largemouth. It can be rigged a multitude of ways and is exceptional for bedding fish.
Strike King KVD Perfect Plastics Ocho 4-inch Based on the success and popularity of Strike King’s current 5-inch and 7-inch Ocho offerings, the 4-inch is a perfect option when you need a smaller, finesse presentation. This size bait is perfect for spotted bass, smallmouth and clear water largemouth. It can be rigged a multitude of ways and is exceptional for bedding fish.
<b>St. Croix</b><br>	Legend Elite<br>			St. Croix has overhauled their flagship freshwater series, the Legend Elite. This already-legendary rod is now even better with strong, lighter material, including Torzite, which is the first ceramic created specifically for fishing rod guides. These rods come with a 15-year transferable warranty and are not cheap. But this is definitely a case of
St. Croix Legend Elite St. Croix has overhauled their flagship freshwater series, the Legend Elite. This already-legendary rod is now even better with strong, lighter material, including Torzite, which is the first ceramic created specifically for fishing rod guides. These rods come with a 15-year transferable warranty and are not cheap. But this is definitely a case of “you get what you pay for.”
<b>Daiwa</b><br>	Fuego 100 Series Baitcasting Reel<br>			Daiwa’s new Fuego 100 series baitcasting reel has a precision-machined aluminum frame with 12 bearings. It is available in a variety of retrieve ratios, including 6.3:1, 7.3:1, and 8.1:1. Also comes in both left- and right-handed models.
Daiwa Fuego 100 Series Baitcasting Reel Daiwa’s new Fuego 100 series baitcasting reel has a precision-machined aluminum frame with 12 bearings. It is available in a variety of retrieve ratios, including 6.3:1, 7.3:1, and 8.1:1. Also comes in both left- and right-handed models.
<b>Z-Man</b><br>	SwimmerZ<br>	A new 4-inch size for Z-Man's swimbait, and a new color scheme to match their most popular swimbait hues. By our count, there's 17 color options, so you'll probably find one you like. Also features molded-in eyes and a split-body design for easy rigging.
Z-Man SwimmerZ A new 4-inch size for Z-Man’s swimbait, and a new color scheme to match their most popular swimbait hues. By our count, there’s 17 color options, so you’ll probably find one you like. Also features molded-in eyes and a split-body design for easy rigging.
<b>Sufix</b><br>	Nanobraid<br>				Sufix says this new wide-angle braiding technology is three times stronger than other lines in the same category. It has all the benefits of braid - strength, smoothness and sensitivity.
Sufix Nanobraid Sufix says this new wide-angle braiding technology is three times stronger than other lines in the same category. It has all the benefits of braid – strength, smoothness and sensitivity.
<b>Strike King</b><br>	Red Eye Shad - Tungsten 2 Tap<br>	 The Red Eyed Shad Tungsten 2 Tap is Strike King’s newest edition to the Red Eye Shad line of lipless crankbaits. It has all the same features as the regular Red Eyed Shad, but it's designed with a unique tungsten sound chamber that emits a double-tapping cadence for a different sound that can trigger stubborn fish to bite. Available ONLY in the 1/2-ounce.
Strike King Red Eye Shad – Tungsten 2 Tap The Red Eyed Shad Tungsten 2 Tap is Strike King’s newest edition to the Red Eye Shad line of lipless crankbaits. It has all the same features as the regular Red Eyed Shad, but it’s designed with a unique tungsten sound chamber that emits a double-tapping cadence for a different sound that can trigger stubborn fish to bite. Available ONLY in the 1/2-ounce.
<b>Duel</b><br>	Hardcore Shadcrank 2+<br>	The HARDCORE SHADCRANK 2+ is a floating, shad-style crankbait with a distinctive bill that produces a truly unique tight-wiggle action. The HARDCORE SHADCRANK 2+ reaches the target depth even with a slow retrieve, making it ideal for pre-spawn and coldwater conditions. It features the unique combination of the patented Magnetic Weight Transfer System, fast-diving abilities, tight-wiggle action and “Power Coat,” which helps protect the finish against UV-rays and scratches.
Duel Hardcore Shadcrank 2+ The HARDCORE SHADCRANK 2+ is a floating, shad-style crankbait with a distinctive bill that produces a truly unique tight-wiggle action. The HARDCORE SHADCRANK 2+ reaches the target depth even with a slow retrieve, making it ideal for pre-spawn and coldwater conditions. It features the unique combination of the patented Magnetic Weight Transfer System, fast-diving abilities, tight-wiggle action and “Power Coat,” which helps protect the finish against UV-rays and scratches.
<b>Wiley X</b><br>	WX Tide<br>				The new Wiley X WX TIDE is ANSI Z87.1-2010-rated for High Velocity and High Mass Impact Safety standards, providing true occupational-grade protection. The WX TIDE is also equipped with Wiley X’s patented removable and breathable Facial Cavity seal, which blocks  wind and light for enhanced polarization. Reducing peripheral light and glare enables the wearer to see more effectively, resulting in improved eye comfort and undistracted vision, whether blasting off to the next key spot or casting to rising fish.
Wiley X WX Tide The new Wiley X WX TIDE is ANSI Z87.1-2010-rated for High Velocity and High Mass Impact Safety standards, providing true occupational-grade protection. The WX TIDE is also equipped with Wiley X’s patented removable and breathable Facial Cavity seal, which blocks wind and light for enhanced polarization. Reducing peripheral light and glare enables the wearer to see more effectively, resulting in improved eye comfort and undistracted vision, whether blasting off to the next key spot or casting to rising fish.
<b>Bagley</b><br>	Sunny B<br>	Bagley is adding the Sunny B to its line of balsa and hard-plastic lures. Made with Bagley's heat compression molding process, the Sunny B is 2 inches long and comes in a 3/8-ounce model. Comes in two lip variations for shallow or deep cranking and 13 bass-attracting colors.
Bagley Sunny B Bagley is adding the Sunny B to its line of balsa and hard-plastic lures. Made with Bagley’s heat compression molding process, the Sunny B is 2 inches long and comes in a 3/8-ounce model. Comes in two lip variations for shallow or deep cranking and 13 bass-attracting colors.
<b>Lew's</b><br>	APT 8-Braid Speed Line<br>				Lew's APT 8-Braid Speed Line is an eight-strand line braided from 100 percent Japanese Dyneema fibers. Lew’s braid also has an exceptional strength-to-diameter ratio. The Low-Vis Green resists fading to maintain color integrity. Standard filler spool is 150 yards. Lew's APT 8-Braid is available in 6, 10, 20, 30, 50 and 65 pound line sizes.
Lew’s APT 8-Braid Speed Line Lew’s APT 8-Braid Speed Line is an eight-strand line braided from 100 percent Japanese Dyneema fibers. Lew’s braid also has an exceptional strength-to-diameter ratio. The Low-Vis Green resists fading to maintain color integrity. Standard filler spool is 150 yards. Lew’s APT 8-Braid is available in 6, 10, 20, 30, 50 and 65 pound line sizes.
<b>PH Custom Lures</b><br>	Mag Hunter<br>
PH Custom Lures Mag Hunter “New for 2016 is the Mag Hunter by PH Custom Lures. The Mag Hunter is a 3-inch balsa square bill. It comes through cover extremely well, like only balsa can, and has that hard-hunting action PH Custom Lures are known for. Each bait is hand-tuned and comes with premium VMC books.”
<b>Seaguar</b><br>	Flippin' Fluoro and Flippin' Braid<br>				Flippin’ Fluoro and Flippin’ Braid are the brainchild of Denny Brauer, legendary flipping expert and Bassmaster Classic Champion. The Fluoro has virtualy no stretch for extra sensitivity and better hook sets and is available in 20-, 25- and 30-pound test. Braid has eight micro-weave strands in Lo-Vis black, and the same no-stretch properties to make sure you feel strike. It's available in 50- and 65-pound test.
Seaguar Flippin’ Fluoro and Flippin’ Braid Flippin’ Fluoro and Flippin’ Braid are the brainchild of Denny Brauer, legendary flipping expert and Bassmaster Classic Champion. The Fluoro has virtualy no stretch for extra sensitivity and better hook sets and is available in 20-, 25- and 30-pound test. Braid has eight micro-weave strands in Lo-Vis black, and the same no-stretch properties to make sure you feel strike. It’s available in 50- and 65-pound test.
<b>BOOYAH</b><br>	Hard Knocker<br>	Another bait formerly from the XCalibur brand makes its way to BOOYAH. The Rattle Bait has a new name- Hard Knocker. Eight new colors and three sizes (1/4, 1/2, and 3/4 ounce) are available.
BOOYAH Hard Knocker Another bait formerly from the XCalibur brand makes its way to BOOYAH. The Rattle Bait has a new name- Hard Knocker. Eight new colors and three sizes (1/4, 1/2, and 3/4 ounce) are available.
<b>Bandit Lures</b><br>	Mistake Crankbaits<br>	Bandit's Mistake line is expanding to include more colors. These baits may look like a mistake, but they are intentionally taking two color patterns and combining them into one crankbait. Crossbreed features a Baby Bass on one side, a River Bream on the other. Malfunction features two crawfish patterns- Brown Craw Orange Belly and Spring Craw. Mistaken Identity takes a Fire Tiger pattern and melds it with Root Beer. These crazy baits are available in Bandit's 100, 200 and 300 series of crankbaits.
Bandit Lures Mistake Crankbaits Bandit’s Mistake line is expanding to include more colors. These baits may look like a mistake, but they are intentionally taking two color patterns and combining them into one crankbait. Crossbreed features a Baby Bass on one side, a River Bream on the other. Malfunction features two crawfish patterns- Brown Craw Orange Belly and Spring Craw. Mistaken Identity takes a Fire Tiger pattern and melds it with Root Beer. These crazy baits are available in Bandit’s 100, 200 and 300 series of crankbaits.
<b>Dr. Dan's</b><br>	Cortibalm<br>	CortiBalm will heal the most cracked, chapped, and driest lips, producing noticeable results within 24 hours. According to Dr. Dan, it's perfectly safe to use as often and for as long as you like. CortiBalm is also scentless and won't give away your position while you're fishing or hunting.
Dr. Dan’s Cortibalm CortiBalm will heal the most cracked, chapped, and driest lips, producing noticeable results within 24 hours. According to Dr. Dan, it’s perfectly safe to use as often and for as long as you like. CortiBalm is also scentless and won’t give away your position while you’re fishing or hunting.
<b>BOOYAH</b><br>	One Knocker<br>	This new BOOYAH lipless crankbait is a remix of an old favorite. Formerly the XCalibur One Knocker, the new BOOYAH version includes a single tungsten rattle that gives a different sound from traditional multiple
BOOYAH One Knocker This new BOOYAH lipless crankbait is a remix of an old favorite. Formerly the XCalibur One Knocker, the new BOOYAH version includes a single tungsten rattle that gives a different sound from traditional multiple “BB” rattles. Eight new colors and three sizes (1/4, 1/2, and 3/4 ounce) are available.
<b>BOOYAH</b><br>	Bank Roll<br>	BOOYAH's Bank Roll is their new stand-up jig that features a flat top and a top-heavy design that keeps it upright while sitting on the bottom. Add a crawfish trailer and your bass will discover a tempting dinner with its claws up in a defensive position, just like a real crawfish. Eight colors mean you'll find the one that helps you increase your own bank roll.
BOOYAH Bank Roll BOOYAH’s Bank Roll is their new stand-up jig that features a flat top and a top-heavy design that keeps it upright while sitting on the bottom. Add a crawfish trailer and your bass will discover a tempting dinner with its claws up in a defensive position, just like a real crawfish. Eight colors mean you’ll find the one that helps you increase your own bank roll.
<b>BOOYAH</b><br>	Finance<br>	BOOYAH wants to help finance your fishing career with their new Finance Jig. Featuring a wide-gap hook, Plasti-Keeper spike and weedguard, the real standouts here are the multi-colored skirts and new round, ball-shaped head that's good for nearly any situation. Available in the pros’ top eight color patterns and three sizes (3/8-, 1/2-, 3/4-ounce).
BOOYAH Finance BOOYAH wants to help finance your fishing career with their new Finance Jig. Featuring a wide-gap hook, Plasti-Keeper spike and weedguard, the real standouts here are the multi-colored skirts and new round, ball-shaped head that’s good for nearly any situation. Available in the pros’ top eight color patterns and three sizes (3/8-, 1/2-, 3/4-ounce).
<b>BOOYAH</b><br>	Boss Pop<br>	This new topwater bait from BOOYAH features an Easter egg-shaped face that's less deep than other chuggers to allow it to skitter across the surface like a panicked baitfish but still chug and spit like the rest. The Boss Pop is available in two sizes, 2-5/16 inches (1/4 ounce) and 2-3/4 inches (3/8 ounce) and eight color patterns.
BOOYAH Boss Pop This new topwater bait from BOOYAH features an Easter egg-shaped face that’s less deep than other chuggers to allow it to skitter across the surface like a panicked baitfish but still chug and spit like the rest. The Boss Pop is available in two sizes, 2-5/16 inches (1/4 ounce) and 2-3/4 inches (3/8 ounce) and eight color patterns.
<b>Taylor Made</b><br>	Low Freeboard Fenders<br>	This is the first boat fender that addresses the needs of low freeboard boats. Shaped to protect the gunwales and rub rail, the Low Freeboard Fenders can be tied over the cleat to position protection where it is needed. Made from tough marine-grade vinyl, each fender features an inflation valve for air pressure adjustment and molded ribs to minimize roll.
Taylor Made Low Freeboard Fenders This is the first boat fender that addresses the needs of low freeboard boats. Shaped to protect the gunwales and rub rail, the Low Freeboard Fenders can be tied over the cleat to position protection where it is needed. Made from tough marine-grade vinyl, each fender features an inflation valve for air pressure adjustment and molded ribs to minimize roll.
<b>Taylor Made</b><br>	Hot Spot Fishing Marker Buoy<br>	Made in the U.S.A., these unbreakable fishing markers are made of the highest quality marine-grade vinyl that lasts for years in the sun. These markers will not crack or fade like other floats, and each includes 75 feet of durable, rot-resistant line. A 6-ounce lead-free weight ensures rapid deployment.
Taylor Made Hot Spot Fishing Marker Buoy Made in the U.S.A., these unbreakable fishing markers are made of the highest quality marine-grade vinyl that lasts for years in the sun. These markers will not crack or fade like other floats, and each includes 75 feet of durable, rot-resistant line. A 6-ounce lead-free weight ensures rapid deployment.
<b>Taylor Made</b><br>	Trolling Motor Prop Protectors<br>	Extend the life of a boat cover by protecting it from the sharp edges on your trolling motor prop. Made from heavy-duty, marine-grade vinyl, prop covers are available in 10- and 12-inch diameter sizes and two colors.
Taylor Made Trolling Motor Prop Protectors Extend the life of a boat cover by protecting it from the sharp edges on your trolling motor prop. Made from heavy-duty, marine-grade vinyl, prop covers are available in 10- and 12-inch diameter sizes and two colors.
<b>Costa</b><br>	Manta<br>				Manta is built specifically for active women. Performance features include great wrap-fitting coverage with hypoallergenic no-slip nose pads and interior lining to keep the sunglasses comfortably in place all day. The medium-fitting frame is constructed of nearly indestructible co-injected molded nylon and sturdy integral hinges. Frame color options include tortoise, shiny black, white, orchid, crystal bronze and matte ocean.
Costa Manta Manta is built specifically for active women. Performance features include great wrap-fitting coverage with hypoallergenic no-slip nose pads and interior lining to keep the sunglasses comfortably in place all day. The medium-fitting frame is constructed of nearly indestructible co-injected molded nylon and sturdy integral hinges. Frame color options include tortoise, shiny black, white, orchid, crystal bronze and matte ocean.
<b>Guy Harvey</b><br>	Spinner T-Shirt<br>				Guy Harvey print on a pocketed t-shirt made with 100 percent cotton combed ringspun. The Hanes Beefy-T features a generous fit.
Guy Harvey Spinner T-Shirt Guy Harvey print on a pocketed t-shirt made with 100 percent cotton combed ringspun. The Hanes Beefy-T features a generous fit.
<b>Guy Harvey</b><br>	Largemouth Lillies T-Shirt<br>				Guy Harvey print on a pocketed t-shirt made with 100 percent cotton combed ringspun. The Hanes Beefy-T features a generous fit.
Guy Harvey Largemouth Lillies T-Shirt Guy Harvey print on a pocketed t-shirt made with 100 percent cotton combed ringspun. The Hanes Beefy-T features a generous fit.
<b>Guy Harvey</b><br>	Strike SS Performance<br>				30-plus UPF sun protection blocks 96 percent of harmful UV rays, and the Strike Performance line is made with 100 percent polyester that is moisture wicking. A Guy Harvey signature logo is featured on the chest.
Guy Harvey Strike SS Performance 30-plus UPF sun protection blocks 96 percent of harmful UV rays, and the Strike Performance line is made with 100 percent polyester that is moisture wicking. A Guy Harvey signature logo is featured on the chest.
<b>Guy Harvey</b><br>	Strike Camo LS<br>				Made with 100 percent polyester, the Strike line of apparel blocks 96 percent of harmful UV rays. Quick dry keeps the wearer cool and dry, and all-over CAMO is sublimated prints from Guy Harvey art.
Guy Harvey Strike Camo LS Made with 100 percent polyester, the Strike line of apparel blocks 96 percent of harmful UV rays. Quick dry keeps the wearer cool and dry, and all-over CAMO is sublimated prints from Guy Harvey art.
<b>Guy Harvey</b><br>	Strike Camo SS<br>				Made with 100 percent polyester, the Strike line of apparel blocks 96 percent of harmful UV rays. Quick dry keeps the wearer cool and dry, and all-over CAMO is sublimated prints from Guy Harvey art.
Guy Harvey Strike Camo SS Made with 100 percent polyester, the Strike line of apparel blocks 96 percent of harmful UV rays. Quick dry keeps the wearer cool and dry, and all-over CAMO is sublimated prints from Guy Harvey art.
<b>Guy Harvey</b><br>	Strike LS Performance<br>				30-plus UPF sun protection blocks 96 percent of harmful UV rays, and the Strike Performance line is made with 100 percent polyester that is moisture wicking. The all-over CAMO is sublimated prints from Guy Harvey art, and a Guy Harvey signature logo is on the chest.
Guy Harvey Strike LS Performance 30-plus UPF sun protection blocks 96 percent of harmful UV rays, and the Strike Performance line is made with 100 percent polyester that is moisture wicking. The all-over CAMO is sublimated prints from Guy Harvey art, and a Guy Harvey signature logo is on the chest.
<b>Guy Harvey</b><br>	Strike Boardshorts<br>				The Guy Harvey Strike Boardshorts are made from quick-dry 100 percent poly microfiber with all-over CAMO sublimated graphic from Guy Harvey art. Shorts include a fishing-friendly Cordua lined plier/utility pocket and a cargo pocket with flap, quick-drain grommets and signature logo. Designed with Lycra fly and front draw cord closure.
Guy Harvey Strike Boardshorts The Guy Harvey Strike Boardshorts are made from quick-dry 100 percent poly microfiber with all-over CAMO sublimated graphic from Guy Harvey art. Shorts include a fishing-friendly Cordua lined plier/utility pocket and a cargo pocket with flap, quick-drain grommets and signature logo. Designed with Lycra fly and front draw cord closure.
<b>YETI</b><br>	Rambler Lowball<br>	The YETI Rambler Lowball can hold 10 ounces of hot morning coffee or an old-fashioned nightcap. The YETI Lowball is over-engineered with kitchen-grade 18/8 stainless steel and double-wall vacuum insulation. It features YETI’s No Sweat design to keep fingers dry and is compatible with a Rambler 20-ounce Tumbler lid (sold separately) for beverages on the go.
YETI Rambler Lowball The YETI Rambler Lowball can hold 10 ounces of hot morning coffee or an old-fashioned nightcap. The YETI Lowball is over-engineered with kitchen-grade 18/8 stainless steel and double-wall vacuum insulation. It features YETI’s No Sweat design to keep fingers dry and is compatible with a Rambler 20-ounce Tumbler lid (sold separately) for beverages on the go.
<b>Plano</b><br>	A-Series Quicktop<br>			Need a new go-to tackle storage bag? This good-looking one has four trays with addtional storage in the hard-top lid. The base is waterproof (the rest of it is water-resistant) and this thing is tough enough to withstand whatever you throw at it.
Plano A-Series Quicktop Need a new go-to tackle storage bag? This good-looking one has four trays with addtional storage in the hard-top lid. The base is waterproof (the rest of it is water-resistant) and this thing is tough enough to withstand whatever you throw at it.
<b>Costa</b><br>	C-MATES<br>				Costa C-MATES sunglass readers are available with Costa's 580 lens technology. Many new styles are available for 2015, and Costa has added a third power range of +2.00 that fits in nicely between the +1.50 and the +2.50. Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Costa C-MATES are available in nine styles and lens color choices include gray, copper or blue mirror.
Costa C-MATES Costa C-MATES sunglass readers are available with Costa’s 580 lens technology. Many new styles are available for 2015, and Costa has added a third power range of +2.00 that fits in nicely between the +1.50 and the +2.50. Costa’s 580 lens technology selectively filters out harsh yellow and harmful high-energy ultraviolet blue light. Costa C-MATES are available in nine styles and lens color choices include gray, copper or blue mirror.
<b>YETI</b><br>	Hopper 20<br>	The YETI Hopper 20 is a personal, portable, anything-but-soft-sided cooler. Easily transport at least 12 icy cans to the lake using the sturdy handles or carrying strap. The Hopper is puncture-resistant, leak-proof and sports an anti-microbial liner that resists mildew. Plus, it keeps beverages cold thanks to 1 inch of closed-cell foam insulation on the sides and 1 1/2 inches on the bottom.
YETI Hopper 20 The YETI Hopper 20 is a personal, portable, anything-but-soft-sided cooler. Easily transport at least 12 icy cans to the lake using the sturdy handles or carrying strap. The Hopper is puncture-resistant, leak-proof and sports an anti-microbial liner that resists mildew. Plus, it keeps beverages cold thanks to 1 inch of closed-cell foam insulation on the sides and 1 1/2 inches on the bottom.
<b>GoFree</b><br>
Hooked<br>
GoFree Hooked allows anglers to track their location during a fishing trip, record each catch they make with photos, stats, and a location marker, and easily share trips with friends. Within the app is a competitive community, which allows you to compete with your friends or anglers around the world by easily creating competitions with customizable guidelines: fish length, weight and quantity.</p>
GoFree
Hooked
GoFree Hooked allows anglers to track their location during a fishing trip, record each catch they make with photos, stats, and a location marker, and easily share trips with friends. Within the app is a competitive community, which allows you to compete with your friends or anglers around the world by easily creating competitions with customizable guidelines: fish length, weight and quantity.
<b>Z-Man</b><br>	Finesse ShroomZ Weedless<br>			This new jighead features an adjustable dual weedguard and a welded wirekeeper to hold your plastics in place. A black nickel hook completes the package. Available in green pumpkin or black, and in sizes 1/10, 1/6 and 1/5 oz.
Z-Man Finesse ShroomZ Weedless This new jighead features an adjustable dual weedguard and a welded wirekeeper to hold your plastics in place. A black nickel hook completes the package. Available in green pumpkin or black, and in sizes 1/10, 1/6 and 1/5 oz.
<b>Hoven Vision</b><br>	Argonaut<br>				Hoven Vision introdues the new Argonaut Floatable Series. These polarized sunglasses secure at the nose piece powered by CLIC Magnetic Connection Technology. Another feature is a floatable ergonomic band that is replaceable and available in multiple colors and styles.
Hoven Vision Argonaut Hoven Vision introdues the new Argonaut Floatable Series. These polarized sunglasses secure at the nose piece powered by CLIC Magnetic Connection Technology. Another feature is a floatable ergonomic band that is replaceable and available in multiple colors and styles.
<b>Costa</b><br>	Cortez<br>				Costa’s new Cortez sunglasses feature a large fit with a wrap shape to block glare from entering from the sides. Also, a linear venting system alleviates lens fogging. The frames are built of co-injected molded nylon with sturdy integral hinge technology. The hypoallergenic rubberized interior lining and nose pads keep the sunglasses comfortably in place all day. Frame color options include blackout, tortoise, shiny black, Realtree Xtra camo, crystal bronze and white.
Costa Cortez Costa’s new Cortez sunglasses feature a large fit with a wrap shape to block glare from entering from the sides. Also, a linear venting system alleviates lens fogging. The frames are built of co-injected molded nylon with sturdy integral hinge technology. The hypoallergenic rubberized interior lining and nose pads keep the sunglasses comfortably in place all day. Frame color options include blackout, tortoise, shiny black, Realtree Xtra camo, crystal bronze and white.
<b>Costa</b><br>	Rooster<br>				Costa’s Rooster models are large-fit sunglasses that include built-in side shields to block incoming glare, vents to alleviate lens fogging and open slots for a retainer cord. The frames are built of nearly indestructible co-injected molded nylon with sturdy integral hinge technology. The hypoallergenic rubberized interior lining and nose pads keep the sunglasses comfortably in place no matter how harsh the conditions. Rooster frame color options include blackout, tortoise, matte black and white.
Costa Rooster Costa’s Rooster models are large-fit sunglasses that include built-in side shields to block incoming glare, vents to alleviate lens fogging and open slots for a retainer cord. The frames are built of nearly indestructible co-injected molded nylon with sturdy integral hinge technology. The hypoallergenic rubberized interior lining and nose pads keep the sunglasses comfortably in place no matter how harsh the conditions. Rooster frame color options include blackout, tortoise, matte black and white.
<b>Costa</b><br>	Mag Bay<br>				The new Mag Bay style provides comfort features such as durable co-injected molded nylon frame construction. Hypoallergenic no-slip nose pads and temple tips and sturdy optical spring hinges provde a “forget-they’re-on” fit. Mag Bay has an extra-large rectangular-shaped frame available in several colors including tortoise, shiny black, matte sunset fade and wood fade.
Costa Mag Bay The new Mag Bay style provides comfort features such as durable co-injected molded nylon frame construction. Hypoallergenic no-slip nose pads and temple tips and sturdy optical spring hinges provde a “forget-they’re-on” fit. Mag Bay has an extra-large rectangular-shaped frame available in several colors including tortoise, shiny black, matte sunset fade and wood fade.
<b>M-POW-R</b><br>	NK100PH Reel/ Power Harness Combo<br>			The M-POW-R REEL® is a motorized spinning reel which enables physically-challenged (especially one-handed) anglers to rediscover the joy of fishing. The reel is designed to fit virtually any spinning rod, ice rod or fly rod, thanks to a M-POW-R Harness developed specifically for the reel. The new product package includes the M-POW-R spinning reel, M-POW-R Harness, 4 amp battery, battery charger, fanny pack, and a pulse width modulated speed control, which provides optimum torque throughout the motor’s power band. Anglers operate the reel with a thumb-actuated button attached to the rod (via the M-POW-R Harness).
M-POW-R NK100PH Reel/ Power Harness Combo The M-POW-R REEL® is a motorized spinning reel which enables physically-challenged (especially one-handed) anglers to rediscover the joy of fishing. The reel is designed to fit virtually any spinning rod, ice rod or fly rod, thanks to a M-POW-R Harness developed specifically for the reel. The new product package includes the M-POW-R spinning reel, M-POW-R Harness, 4 amp battery, battery charger, fanny pack, and a pulse width modulated speed control, which provides optimum torque throughout the motor’s power band. Anglers operate the reel with a thumb-actuated button attached to the rod (via the M-POW-R Harness).
<b>Minn Kota</b><br>	Talon (8 foot)<br>	Minn Kota is introducing the baby brother to their Talon shallow water anchors. This one is 16 inches lower, and goes down 8 feet silently with three user-selected modes of operation and in three stages. As you can see, it comes in a variety of colors (including white which isn't pictured) so that you can look good and stay in one place.
Minn Kota Talon (8 foot) Minn Kota is introducing the baby brother to their Talon shallow water anchors. This one is 16 inches lower, and goes down 8 feet silently with three user-selected modes of operation and in three stages. As you can see, it comes in a variety of colors (including white which isn’t pictured) so that you can look good and stay in one place.
<b>PH Custom Lures</b><br>	Wesley Strader Signature Series Old School Balsa Baits<br>	The W1, W2, and W3 are a series of balsa flat baits designed to cover three different depth ranges to 8 feet. They all have circuit board lips, VMC hooks and are offered in eight colors hand-picked by Wesley Strader.
PH Custom Lures Wesley Strader Signature Series Old School Balsa Baits The W1, W2, and W3 are a series of balsa flat baits designed to cover three different depth ranges to 8 feet. They all have circuit board lips, VMC hooks and are offered in eight colors hand-picked by Wesley Strader.
<b>Rodrunner</b><br>	3 Express<br>	Rodrunners protect expensive fishing rods while allowing users to carry multiple rods in one hand with ease. Perfect for trucks, SUVs, even cars. Just load and go fishing in seconds. Compact and durable, made of hardened ABS with +UV inhibitors, these holders are built to take abuse so your rods and reels don't. New this year is the three-rod express version to compliment the five-rod version introduced last year.
Rodrunner 3 Express Rodrunners protect expensive fishing rods while allowing users to carry multiple rods in one hand with ease. Perfect for trucks, SUVs, even cars. Just load and go fishing in seconds. Compact and durable, made of hardened ABS with +UV inhibitors, these holders are built to take abuse so your rods and reels don’t. New this year is the three-rod express version to compliment the five-rod version introduced last year.
<b>PH Custom Lures</b><br>	Ledge Series<br>	New for 2016 is the PH Custom Lures Ledge Series. The Ledge Series is offered in two sizes, LP12 and LP16. These balsa crankbaits feature a unique rear weight that allows for an extremely long cast, while still maintaining the buoncy balsa is known for. LP12 dives 12 feet, while LP16 dives 16 feet. Both feature a lead tuning button in the lip to aid in tuning. Offered in eight colors. Made popular in the Carolinas.
PH Custom Lures Ledge Series New for 2016 is the PH Custom Lures Ledge Series. The Ledge Series is offered in two sizes, LP12 and LP16. These balsa crankbaits feature a unique rear weight that allows for an extremely long cast, while still maintaining the buoncy balsa is known for. LP12 dives 12 feet, while LP16 dives 16 feet. Both feature a lead tuning button in the lip to aid in tuning. Offered in eight colors. Made popular in the Carolinas.
<b>Livingston Lures</b><br>	Howeller Deep & Deep +<br>	Livingston Lures brings Classic-winning design and Electronic Baitfish Sound Technology to new depths. Diving to depths of 25 and 30 feet, these models dig down quickly and stay in the strike zone, working through those schools stationed in the deep. Fire up a school like you’ve never experienced before by taking the call of distressed baitfish directly to them.
Livingston Lures Howeller Deep & Deep + Livingston Lures brings Classic-winning design and Electronic Baitfish Sound Technology to new depths. Diving to depths of 25 and 30 feet, these models dig down quickly and stay in the strike zone, working through those schools stationed in the deep. Fire up a school like you’ve never experienced before by taking the call of distressed baitfish directly to them.
<p><b>Bagley</b><br />
	Sunny B<br />
	Bagley is adding the Sunny B to its line of balsa and hard-plastic lures. Made with Bagley's heat compression molding process, the Sunny B is 2 inches long and comes in a 3/8-ounce model. Comes in two lip variations for shallow or deep cranking and 13 bass-attracting colors.</p>
Bagley
Sunny B
Bagley is adding the Sunny B to its line of balsa and hard-plastic lures. Made with Bagley’s heat compression molding process, the Sunny B is 2 inches long and comes in a 3/8-ounce model. Comes in two lip variations for shallow or deep cranking and 13 bass-attracting colors.
<b>Engel</b><br>	Cooler Backpack<br>	This backpack will keep ice cold for three days due to its advanced liner bag that's puncture-resistant and has anti-microbial protection. There's also a
Engel Cooler Backpack This backpack will keep ice cold for three days due to its advanced liner bag that’s puncture-resistant and has anti-microbial protection. There’s also a “dual-radiant barrier liner of reflective foil” and a bunch of other neat stuff that basically makes whatever’s in there (up to 24 cans of your favorite beverage) stay real cold for a real long time.
<b>Daiwa</b><br>	Aird X <br>			Daiwa’s new Aird X line of rods are made from a high quality graphite material that gives the rod its sensitivity and strength. Combined with “Braiding-X” construction which reinforces the blank and reduces blank twist.
Daiwa Aird X Daiwa’s new Aird X line of rods are made from a high quality graphite material that gives the rod its sensitivity and strength. Combined with “Braiding-X” construction which reinforces the blank and reduces blank twist.
<b>Daiwa</b><br>	Zillion Rods<br>			New ZILLION rods are engineered to offer the durability and performance required for professional-level fishing. Eight new models have been added to the already-opular lineup. Carbon-Air reel seats make the Zillion rods lightweight, and the Tangle Free Fuji SIC Ring K Guides keep line flowing to achieve maximum casting distance. Using SVF graphite and X45 Bias construction, the resulting blanks are exceptionally strong, lightweight and sensitive.
Daiwa Zillion Rods New ZILLION rods are engineered to offer the durability and performance required for professional-level fishing. Eight new models have been added to the already-opular lineup. Carbon-Air reel seats make the Zillion rods lightweight, and the Tangle Free Fuji SIC Ring K Guides keep line flowing to achieve maximum casting distance. Using SVF graphite and X45 Bias construction, the resulting blanks are exceptionally strong, lightweight and sensitive.
<p><b>Star brite</b><br />
	ULTIMATE Vinyl Guard<br />
	Star brites' new Guard products are designed to protect your boat, by people who use boats. It can be sprayed on all vinyl, plastic, rubber and leather surfaces to enhance the appearance while providing real protection against the ravages of sunlight, salt water and normal wear and tear.</p>
Star brite
ULTIMATE Vinyl Guard
Star brites’ new Guard products are designed to protect your boat, by people who use boats. It can be sprayed on all vinyl, plastic, rubber and leather surfaces to enhance the appearance while providing real protection against the ravages of sunlight, salt water and normal wear and tear.
<p><b>Star brite</b><br />
	Ring Clean<br />
	Slow speeds and today’s fuels make it common for engines to develop carbon deposits as they troll for fish or cruise through no-wake zones. Star brite’s new Ring Clean+ Motor Treatment is formulated with the latest technology for deposit control. A proprietary enzyme package is added to remove the toughest deposits while helping prevent the formation of new deposits. Ring Clean+ removes deposits from fuel injectors, carburetors, intake valves, intake ports and combustion chambers that can lead to engine knock. It also cleans stuck piston rings and dirty spark plugs to restore lost power while improving performance and fuel efficiency.</p>
Star brite
Ring Clean
Slow speeds and today’s fuels make it common for engines to develop carbon deposits as they troll for fish or cruise through no-wake zones. Star brite’s new Ring Clean+ Motor Treatment is formulated with the latest technology for deposit control. A proprietary enzyme package is added to remove the toughest deposits while helping prevent the formation of new deposits. Ring Clean+ removes deposits from fuel injectors, carburetors, intake valves, intake ports and combustion chambers that can lead to engine knock. It also cleans stuck piston rings and dirty spark plugs to restore lost power while improving performance and fuel efficiency.
<b>Gene Larew</b><br>
Wheeler's Punch Out Craw<br>
BASSfest 2014 winner Jacob Wheeler designed this new craw made specifically for one of his favorite techniques, punching mats. It's compact, so it can slip in the smallest spaces between mats, but has an oversized flapper tail for extra action on the way down. Part of the design is the flexibility, you can split the tail, or separate the arms and legs for a different swimming action. Available in solid and laminate colors.
Gene Larew
Wheeler’s Punch Out Craw
BASSfest 2014 winner Jacob Wheeler designed this new craw made specifically for one of his favorite techniques, punching mats. It’s compact, so it can slip in the smallest spaces between mats, but has an oversized flapper tail for extra action on the way down. Part of the design is the flexibility, you can split the tail, or separate the arms and legs for a different swimming action. Available in solid and laminate colors.
<b>Gene Larew</b><br>
Tattletail Worm 8"<br>
Legendary western Elite John Murray designed the 6" version of the Tattletail for the finesse fishing he's famous for. But what he learned is that he wanted a bigger version for a variety of techniques including wacky rigging. The lopsided action is perfect for ledge fishing, and much more. The big Tattletail comes in the same colors as the 6" version, but is also adding Green Pumpkin Blue, Merthiolate, Blue Fleck and Sooner Magic.
Gene Larew
Tattletail Worm 8″
Legendary western Elite John Murray designed the 6″ version of the Tattletail for the finesse fishing he’s famous for. But what he learned is that he wanted a bigger version for a variety of techniques including wacky rigging. The lopsided action is perfect for ledge fishing, and much more. The big Tattletail comes in the same colors as the 6″ version, but is also adding Green Pumpkin Blue, Merthiolate, Blue Fleck and Sooner Magic.
<b>Tightlines UV</b><BR>
20 Raptor Crankbait<BR>
A new lipless crankbait from Tightlines UV, the H20 Raptor emits natural vibrations and won't get hung up in heavy cover. Available in 10 colors in the 1/2 ounce size.</p>
Tightlines UV
20 Raptor Crankbait
A new lipless crankbait from Tightlines UV, the H20 Raptor emits natural vibrations and won’t get hung up in heavy cover. Available in 10 colors in the 1/2 ounce size.
<b>Tightlines UV</b><BR>
Mega "Blade"<BR>
Tightlines UV's next generation chatterbait has a longer shaft that maximizes vibration. Rigged with 3.5" dippers this Blade is ready to bring home the big fish. Available in 6 colors and 2 sizes (3/8 and 1/2 ounce).</p>
Tightlines UV
Mega “Blade”
Tightlines UV’s next generation chatterbait has a longer shaft that maximizes vibration. Rigged with 3.5″ dippers this Blade is ready to bring home the big fish. Available in 6 colors and 2 sizes (3/8 and 1/2 ounce).
<b>Tightlines UV</b><br>
Flair'N Frog<br>
This new 5" "big target" frog is built with whiskers designed to fan out as you stop it. As you work the bait slow, the whiskers fold up to give the appearance of a swimming frog. Available in 13 different colors.
Tightlines UV
Flair’N Frog
This new 5″ “big target” frog is built with whiskers designed to fan out as you stop it. As you work the bait slow, the whiskers fold up to give the appearance of a swimming frog. Available in 13 different colors.
<b>Tightlines UV</b><br>
Whisker Bait "Hog Rig"<br>
The popular Whisker Bait is now available in a new profile, the Hog Rig. Available in 20 colors and 2 sizes (4" and 6") so you're sure to find the right combination.
Tightlines UV
Whisker Bait “Hog Rig”
The popular Whisker Bait is now available in a new profile, the Hog Rig. Available in 20 colors and 2 sizes (4″ and 6″) so you’re sure to find the right combination.
<b>Tightlines UV</b><br>
"Hy-Brid"<br>
Take Tightlines UV's Whisker Bait and turn it up to 11. More whiskers, more scent, and it even rattles! Work it slow, then dead stick it to get those whiskers doing the work for you. 20 colors all in a 4" size.
Tightlines UV
“Hy-Brid”
Take Tightlines UV’s Whisker Bait and turn it up to 11. More whiskers, more scent, and it even rattles! Work it slow, then dead stick it to get those whiskers doing the work for you. 20 colors all in a 4″ size.
<b>Minn Kota</b><br>
EO<br>
Minn Kota's new EO is a small outboard motor designed for jonboats, canoes, and kayaks. Replace your gas engine with clean and quiet electric one. Comes in 1 and 1/2 horsepower variants and features variable speed control, a 36-inch adjustable shaft, and an adjustable clamp-on bracket. Best of all, Minn Kota says it will run for 9 hours straight at half speed, so you won't be back at the dock charging it up at lunch.</p>
Minn Kota
EO
Minn Kota’s new EO is a small outboard motor designed for jonboats, canoes, and kayaks. Replace your gas engine with clean and quiet electric one. Comes in 1 and 1/2 horsepower variants and features variable speed control, a 36-inch adjustable shaft, and an adjustable clamp-on bracket. Best of all, Minn Kota says it will run for 9 hours straight at half speed, so you won’t be back at the dock charging it up at lunch.
<p><strong>Quantum</strong></p>
<p>IconPT</p>
<p>Quantum's new IconPT is a new competitive-priced midrange reel. Featuring 11 bearings and floating pinion design, Quantum says this is one smooth casting and retrieving reel at its price range. A smooth operating multi-disc drag can handle the heat when largemouth digs deeper into a flooded bush, or when a smallmouth makes a head-shaking run. Plus, an oversized 90 mm, padded EVA, handle will serve as a winch in the hands of hardcore anglers. Available in both 6.3:1 and 7.0:1 ratios.</p>
Quantum
IconPT
Quantum’s new IconPT is a new competitive-priced midrange reel. Featuring 11 bearings and floating pinion design, Quantum says this is one smooth casting and retrieving reel at its price range. A smooth operating multi-disc drag can handle the heat when largemouth digs deeper into a flooded bush, or when a smallmouth makes a head-shaking run. Plus, an oversized 90 mm, padded EVA, handle will serve as a winch in the hands of hardcore anglers. Available in both 6.3:1 and 7.0:1 ratios.
<p><strong>Quantum</strong></p>
<p>Pulse</p>
<p>Quantum’s new Pulse provides a very affordable $49 baitcasting reel packed with high-end features like an external magnetic cast control, a floating pinion gear, and an oversized 90 mm handle. Made of lightweight graphite, Pulse features a free floating pinion gear that allows the spool shaft to float freely during a cast for far less friction and better casting distance. Pulse packs 5 bearings, and an external magnetic cast control adjustment, complimented by brake magnets located beneath the side cover that work in unison to control backlashes. Available in both right and left hand models, each Pulse features continuous anti-reverse, and the oversized handle adds to all day comfort.</p>
Quantum
Pulse
Quantum’s new Pulse provides a very affordable $49 baitcasting reel packed with high-end features like an external magnetic cast control, a floating pinion gear, and an oversized 90 mm handle. Made of lightweight graphite, Pulse features a free floating pinion gear that allows the spool shaft to float freely during a cast for far less friction and better casting distance. Pulse packs 5 bearings, and an external magnetic cast control adjustment, complimented by brake magnets located beneath the side cover that work in unison to control backlashes. Available in both right and left hand models, each Pulse features continuous anti-reverse, and the oversized handle adds to all day comfort.
<p><strong>Quantum</strong></p>
<p>Throttle</p>
<p>Using the most compelling production technology available, Quantum’s new Throttle is the product of a whole new way to build a spinning reel in an all aluminum uni-body construction, versus a 2-part reel. Thanks to a rubber ‘braid band’ anglers can tie braided line directly to the spool with no monofilament backing necessary, and the uniquely designed MaxCast II spool offers superior casting distance because it reduces friction by eliminating line contact with the front edge of the spool. Featuring a total of 10 bearings, Throttle comes in sizes 20 and 30 and is at a very affordable price point.</p>
Quantum
Throttle
Using the most compelling production technology available, Quantum’s new Throttle is the product of a whole new way to build a spinning reel in an all aluminum uni-body construction, versus a 2-part reel. Thanks to a rubber ‘braid band’ anglers can tie braided line directly to the spool with no monofilament backing necessary, and the uniquely designed MaxCast II spool offers superior casting distance because it reduces friction by eliminating line contact with the front edge of the spool. Featuring a total of 10 bearings, Throttle comes in sizes 20 and 30 and is at a very affordable price point.
<p><strong>Quantum</strong></p>
<p>TeamKVD rod and reel combo</p>
<p>Available in both right and left hand models, and made of lightweight graphite construction, Quantum’s TeamKVD series of rods and reels ties bass fishing’s all time money winner’s name to a rich looking series of rods and reels with a very affordable retail price. Each TeamKVD reel features 8 bearings, and a very lightweight aluminum spool. The 7.3:1 gear ratio model puts 31” inches of line back on that spool with every turn of the handle. The 6.6:1 model picks up 28” of line per turn of the handle. An external magnetic cast control helps anglers dial-in to match lure weights and wind conditions, and a carbon fiber/stainless drag system will provide smooth yet powerful pulling power.</p>
Quantum
TeamKVD rod and reel combo
Available in both right and left hand models, and made of lightweight graphite construction, Quantum’s TeamKVD series of rods and reels ties bass fishing’s all time money winner’s name to a rich looking series of rods and reels with a very affordable retail price. Each TeamKVD reel features 8 bearings, and a very lightweight aluminum spool. The 7.3:1 gear ratio model puts 31” inches of line back on that spool with every turn of the handle. The 6.6:1 model picks up 28” of line per turn of the handle. An external magnetic cast control helps anglers dial-in to match lure weights and wind conditions, and a carbon fiber/stainless drag system will provide smooth yet powerful pulling power.
<b>Rapala</b><BR>
Custum HD colors<BR>
Created in perfect detail, the new advanced Custom HD (High Definition) finishes are the newest innovation from Rapala. Look closely: the depth of the finish, the color and scale detailing, the reflection of the classic Rapala foil. DT Series, Scatter Rap Shad & Scatter Rap Minnow, the Shad Rap plus the Original Floating Minnow are the first to feature this enhancement.</p>
Rapala
Custum HD colors
Created in perfect detail, the new advanced Custom HD (High Definition) finishes are the newest innovation from Rapala. Look closely: the depth of the finish, the color and scale detailing, the reflection of the classic Rapala foil. DT Series, Scatter Rap Shad & Scatter Rap Minnow, the Shad Rap plus the Original Floating Minnow are the first to feature this enhancement.
<b>Berkley</b><BR>
Pitbull<BR>
The idea of the new Berkley Hardbaits began over four years ago and like all Berkley endeavors, technology and science were instrumental in creating the best hardbaits. David Fritts's crankbait expertise aided in the design of these 11 new offerings from Berkley to deliver better action, custom colors and more bites.</p>
Berkley
Pitbull
The idea of the new Berkley Hardbaits began over four years ago and like all Berkley endeavors, technology and science were instrumental in creating the best hardbaits. David Fritts’s crankbait expertise aided in the design of these 11 new offerings from Berkley to deliver better action, custom colors and more bites.
<p><strong>Abu Garcia</strong></p>
<p>Villain 2.0</p>
<p>The new Villain 2.0 from Abu Garcia® is superior in construction, sensitivity and rod components to its older self. It is an entirely new rod, but with the same trusted name. Abu Garcia started with premium 40-ton high- modulus graphite blanks and boosted the overall strength of the rod with their carbon<br />
	V-Wrap construction.</p>
Abu Garcia
Villain 2.0
The new Villain 2.0 from Abu Garcia® is superior in construction, sensitivity and rod components to its older self. It is an entirely new rod, but with the same trusted name. Abu Garcia started with premium 40-ton high- modulus graphite blanks and boosted the overall strength of the rod with their carbon
V-Wrap construction.
<p><strong>Abu Garcia</strong></p>
<p>Revo MGX</p>
<p>Precision engineering, sleek design and cutting-edge performance only begin to describe the new Revo spinning lineup from Abu Garcia. Advancements such as the Rocket Line Management System and the AMGearing system on the newly designed Revo spinning reel combined with the lightweight and compact design of the family embody Abu Garcia's commitment to excellence as well as functionality and style.</p>
Abu Garcia
Revo MGX
Precision engineering, sleek design and cutting-edge performance only begin to describe the new Revo spinning lineup from Abu Garcia. Advancements such as the Rocket Line Management System and the AMGearing system on the newly designed Revo spinning reel combined with the lightweight and compact design of the family embody Abu Garcia’s commitment to excellence as well as functionality and style.
<p><strong>Berkley</strong></p>
<p>Fusion19 hooks</p>
<p>The new Berkley Fusion19 hooks are available in nine bass-specific designs including extra-wide gap (EWG), superline EWG, weedless EWG, weighted EWG, offset worm, dropshot, heavy cover, swimbait and weighted swimbait hooks. A technologically-advanced polymer coating called Slickset™ causes the hook to easily penetrate with less force</p>
Berkley
Fusion19 hooks
The new Berkley Fusion19 hooks are available in nine bass-specific designs including extra-wide gap (EWG), superline EWG, weedless EWG, weighted EWG, offset worm, dropshot, heavy cover, swimbait and weighted swimbait hooks. A technologically-advanced polymer coating called Slickset™ causes the hook to easily penetrate with less force
<b>Humminbird</b><br>
HELIX 7 Series<br>
Humminbird's popular HELIX 5 Series is joined by this new line, and they look like winners. Even in full sun, the 480x800 HD resolution and 1500 nit brightness glass-bonded display delivers a clear and precise picture of fish and fish-holding structure. Plus, the ultra-wide 16:9 ratio screen gives anglers ample room for split-screen views, making fishing and navigating even easier. The built-in quick-release gimbal mount makes angle adjustments and removal easy. There are five different models to meet the individual needs of anglers.</p>
Humminbird
HELIX 7 Series
Humminbird’s popular HELIX 5 Series is joined by this new line, and they look like winners. Even in full sun, the 480×800 HD resolution and 1500 nit brightness glass-bonded display delivers a clear and precise picture of fish and fish-holding structure. Plus, the ultra-wide 16:9 ratio screen gives anglers ample room for split-screen views, making fishing and navigating even easier. The built-in quick-release gimbal mount makes angle adjustments and removal easy. There are five different models to meet the individual needs of anglers.
<b>Berkley</b><BR>
Warpig<BR>
Berkley says their new lipless crankbait has a blunt nose design that easily rips through grass. It has a rapid roll and tail wag for maximum sond and viabration no matter what speed you reel it in. Comes in 12 colors and two sizes (1/2 and 1/4 ounce) and is part of Berkley's big splash into hardbaits. It also has a very cool name.</p>
Berkley
Warpig
Berkley says their new lipless crankbait has a blunt nose design that easily rips through grass. It has a rapid roll and tail wag for maximum sond and viabration no matter what speed you reel it in. Comes in 12 colors and two sizes (1/2 and 1/4 ounce) and is part of Berkley’s big splash into hardbaits. It also has a very cool name.
<b>Livingston Lures</b><BR>
Walk N Pop 65-1 <BR>
The Walk N Pop 65 is a new size for Livingston's poppers and its L face design maximize water spray and sound. Its unique weight moving and balancing system allows it to cast far and sit perfectly in the water.
Livingston Lures
Walk N Pop 65-1
The Walk N Pop 65 is a new size for Livingston’s poppers and its L face design maximize water spray and sound. Its unique weight moving and balancing system allows it to cast far and sit perfectly in the water.
<b>Greenfish Tackle</b><BR>
TAT Prop Bait<BR>
The Totally Awesome Topwater includes oversized props for more noise and flash. This high floater is best when reeled in with a slow retrieve. Also, a part of the proceeds from the sale of this lure goes to cancer research.
Greenfish Tackle
TAT Prop Bait
The Totally Awesome Topwater includes oversized props for more noise and flash. This high floater is best when reeled in with a slow retrieve. Also, a part of the proceeds from the sale of this lure goes to cancer research.
<b>Greenfish Tackle</b><BR>
Beer Belly Prop Bait<BR>
The Beer Belly Prop Bait is a high floater made with balsa wood.
Greenfish Tackle
Beer Belly Prop Bait
The Beer Belly Prop Bait is a high floater made with balsa wood.
<b>Snag Proof</b><BR>
Wobbletron<BR>
The Wobbletron frog weighs in at 1/2 ounce and it casts like a bullet. Perfect for thick mats and pads, the kicker feet come straight out of the frog for great action during a slow and steady retrieve.
Snag Proof
Wobbletron
The Wobbletron frog weighs in at 1/2 ounce and it casts like a bullet. Perfect for thick mats and pads, the kicker feet come straight out of the frog for great action during a slow and steady retrieve.
<b>Berkley</b><BR>
Power Tube<BR>
The 4 1/2-inch Power Tube can be fished with a Texas rig, a Carolina rig, a jig head and more. Berkley's exclusive PowerBait Formula includes a scent and flavor to make fish hold on 18 times longer.
Berkley
Power Tube
The 4 1/2-inch Power Tube can be fished with a Texas rig, a Carolina rig, a jig head and more. Berkley’s exclusive PowerBait Formula includes a scent and flavor to make fish hold on 18 times longer.
<b>Berkley</b><BR>
Shaky Snake<BR>
The 5-inch Shaky Snake from Berkly is deisnged to be fished on a shaky head hook. Berkley's exclusive PowerBait Formula includes a scent and flavor to make fish hold on 18 times longer.
Berkley
Shaky Snake
The 5-inch Shaky Snake from Berkly is deisnged to be fished on a shaky head hook. Berkley’s exclusive PowerBait Formula includes a scent and flavor to make fish hold on 18 times longer.
<b>Berkley</b><BR>
Pro Jig Worm<BR>
The 3-inch Pro Jig Worm can be fished on a jighead hook and can be thrown in multiple setups. Berkley's exclusive PowerBait Formula includes a scent and flavor to make fish hold on 18 times longer.
Berkley
Pro Jig Worm
The 3-inch Pro Jig Worm can be fished on a jighead hook and can be thrown in multiple setups. Berkley’s exclusive PowerBait Formula includes a scent and flavor to make fish hold on 18 times longer.
<b>Berkley</b><BR>
Change Up<BR>
The Change Up, part of Berkley's Havoc line, is a pro-designed bass bait that offers the best in shapes, actions and colors.
Berkley
Change Up
The Change Up, part of Berkley’s Havoc line, is a pro-designed bass bait that offers the best in shapes, actions and colors.
<b>Quantam</b><BR>
Team KVD baitcaster<BR>
Available in both right and left hand models, and made of lightweight graphite construction, Quantum’s TeamKVD series of rods and reels ties bass fishing’s all time money winner’s name to a rich looking series of rods with a very affordable retail price.
Quantam
Team KVD baitcaster
Available in both right and left hand models, and made of lightweight graphite construction, Quantum’s TeamKVD series of rods and reels ties bass fishing’s all time money winner’s name to a rich looking series of rods with a very affordable retail price.
<b>Quantam</b><BR>
Team KVD spinning rod<BR>
Available in both right and left hand models, and made of lightweight graphite construction, Quantum’s TeamKVD series of rods and reels ties bass fishing’s all time money winner’s name to a rich looking series of rods with a very affordable retail price.
Quantam
Team KVD spinning rod
Available in both right and left hand models, and made of lightweight graphite construction, Quantum’s TeamKVD series of rods and reels ties bass fishing’s all time money winner’s name to a rich looking series of rods with a very affordable retail price.
<b>Quantum</b><BR>
TeamKVD baitcaster<BR>
Each TeamKVD reel features 8 bearings, and a very lightweight aluminum spool. The 7.3:1 gear ratio model puts 31” inches of line back on that spool with every turn of the handle. The 6.6:1 model picks up 28” of line per turn of the handle.
Quantum
TeamKVD baitcaster
Each TeamKVD reel features 8 bearings, and a very lightweight aluminum spool. The 7.3:1 gear ratio model puts 31” inches of line back on that spool with every turn of the handle. The 6.6:1 model picks up 28” of line per turn of the handle.
<b>Quantum</b><BR>
TeamKVD spinning reel<BR>
Each TeamKVD reel features 8 bearings, and a very lightweight aluminum spool. The 7.3:1 gear ratio model puts 31” inches of line back on that spool with every turn of the handle. The 6.6:1 model picks up 28” of line per turn of the handle.
Quantum
TeamKVD spinning reel
Each TeamKVD reel features 8 bearings, and a very lightweight aluminum spool. The 7.3:1 gear ratio model puts 31” inches of line back on that spool with every turn of the handle. The 6.6:1 model picks up 28” of line per turn of the handle.
<b>Eco Pro Tungsten</b><BR>
Trokar Flipping Jig<BR>
The Trokar Flipping Jib by Eco Pro Tungsten is made up of a tungsten composite head, a Trokar flipping hook and a wire bait keeper. Sizes are 1/4 ounce up to 1 ounce and they are available in six colors.
Eco Pro Tungsten
Trokar Flipping Jig
The Trokar Flipping Jib by Eco Pro Tungsten is made up of a tungsten composite head, a Trokar flipping hook and a wire bait keeper. Sizes are 1/4 ounce up to 1 ounce and they are available in six colors.
<b>Eco Pro Tungsten</b><BR>
Sic Boy Swim Jig<BR>
The Sick Boy Swim Jig is available in sizes 1/4 ounce to 1/2 ounce with a tungsten head. Also includes a wire bait keeper and is available in six colors.
Eco Pro Tungsten
Sic Boy Swim Jig
The Sick Boy Swim Jig is available in sizes 1/4 ounce to 1/2 ounce with a tungsten head. Also includes a wire bait keeper and is available in six colors.
<b>Eco Pro Tungsten</b><BR>
Thunder Spin with Trokar<BR>
The Thunder Spin features a tungsten head, a wire bait keeper, a Trokar hook and other premium components. Availabe is sizes 1/4 ounce to 1/2 ouce and in six colors.
Eco Pro Tungsten
Thunder Spin with Trokar
The Thunder Spin features a tungsten head, a wire bait keeper, a Trokar hook and other premium components. Availabe is sizes 1/4 ounce to 1/2 ouce and in six colors.
<b>Greenfish Tackle</b><BR>
Shin Spin Heavy	<BR>
Available in 3/4 ounce and 1 ounce with a 6/0 hook, the prop on the front for added flash and water movement.
Greenfish Tackle
Shin Spin Heavy
Available in 3/4 ounce and 1 ounce with a 6/0 hook, the prop on the front for added flash and water movement.
<b>Greenfish Tackle</b><BR>
Skipping Jig HD 5/0<BR>
Hand tied with a recessed line, this lure includes a heavy wire 5/0 hook and is manufactured with premium silicone.
Greenfish Tackle
Skipping Jig HD 5/0
Hand tied with a recessed line, this lure includes a heavy wire 5/0 hook and is manufactured with premium silicone.
<b>Greenfish Tackle</b><BR>
Swim Jig<BR>
Recessed line tie and hand tied, this jig includes a heavy wire 5/0 hook.
Greenfish Tackle
Swim Jig
Recessed line tie and hand tied, this jig includes a heavy wire 5/0 hook.
<b>Greenfish Tackle</b><BR>
Shark Double Buzz<BR>
Available with or without flats, this lure comes in five colors and in sizes 1/4 ounce and 3/8 ounce.
Greenfish Tackle
Shark Double Buzz
Available with or without flats, this lure comes in five colors and in sizes 1/4 ounce and 3/8 ounce.
<b>Greenfish Tackle</b><BR>
Kami Hair Jig<BR>
Available in four sizes and five great colors, this hair jig comes in four sizes 3/8 ounce, 1/2 ounce, 3/4 ounce and 1 ounce.
Greenfish Tackle
Kami Hair Jig
Available in four sizes and five great colors, this hair jig comes in four sizes 3/8 ounce, 1/2 ounce, 3/4 ounce and 1 ounce.
<b>Click It Hot</b><BR>
Click It Hot<BR>
Click It Hot has a line of hand and body warmers/coolers to keep any angler comfortable while on the water. To warm during cold weather, simply click the coin and massage the crystals to start the warming process. To use cold, place the packet in the freezer until chilled.
Click It Hot
Click It Hot
Click It Hot has a line of hand and body warmers/coolers to keep any angler comfortable while on the water. To warm during cold weather, simply click the coin and massage the crystals to start the warming process. To use cold, place the packet in the freezer until chilled.
<b>Snag Proof</b><BR>
Turning Frogs Into Toads DVD<BR>
Learn professional froggin' strategies and techniques from Bobby Barrack in this instructional DVD. Includes 50 minutes of practical top-water instruction and fish catches. Whether you're a weekend angler or a tournament fisherman, this video will provide techniques and pointers to take frog fishing to the next level.
Snag Proof
Turning Frogs Into Toads DVD
Learn professional froggin’ strategies and techniques from Bobby Barrack in this instructional DVD. Includes 50 minutes of practical top-water instruction and fish catches. Whether you’re a weekend angler or a tournament fisherman, this video will provide techniques and pointers to take frog fishing to the next level.
<b>Fish-D-Funk</b><BR>
Fishing Hand Wipes<BR>
Fish-D-Funk's exclusive Double Down technology to remove fish stink and replace it with a pleasant fragrance. Pre-saturated wipes remove unpleasant odors and leaves hands smelling fine.
Fish-D-Funk
Fishing Hand Wipes
Fish-D-Funk’s exclusive Double Down technology to remove fish stink and replace it with a pleasant fragrance. Pre-saturated wipes remove unpleasant odors and leaves hands smelling fine.
<b>Fish-D-Funk</b><BR>
Cooler-D-Funk<BR>
This cooler cleaning spray kills the stink and eliminates even the most stubbor odors. This bleach-free spray is environmentally-friendly with no harsh chemicals and is safe for the water.
Fish-D-Funk
Cooler-D-Funk
This cooler cleaning spray kills the stink and eliminates even the most stubbor odors. This bleach-free spray is environmentally-friendly with no harsh chemicals and is safe for the water.
<b>Berkley</b><br>
Digger 6.5</br>
The new Berkley hard bait line is designed with the help of Bassmaster Classic winner David Fritts. This is the Digger 6.5. Price-wise they range from $6.95 to $7.95.
Berkley
Digger 6.5
The new Berkley hard bait line is designed with the help of Bassmaster Classic winner David Fritts. This is the Digger 6.5. Price-wise they range from $6.95 to $7.95. “Heck the paint job alone is worth $20,” said Fritts.
<b>Berkley</b><br>
Digger 8.5<BR>
Berkley says this bait gets deep quick, and has an aggressive wobble and side flash with a slow rise when you pause retrieval.
Berkley
Digger 8.5
Berkley says this bait gets deep quick, and has an aggressive wobble and side flash with a slow rise when you pause retrieval.
<b>Berkley</b><br>
Cutter 110+<br>
This suspending jerkbait has long-distance castability according to Berkley. The coffin-shaped bill allows for maximum darting action and side flash with minimal rod movement.
Berkley
Cutter 110+
This suspending jerkbait has long-distance castability according to Berkley. The coffin-shaped bill allows for maximum darting action and side flash with minimal rod movement.
<b>Berkley</b><br>
Bad Shad 5<br>
The Bad Shad has a irresistible side roll and tail wag, and rises slowly as you pause retrieval.
Berkley
Bad Shad 5
The Bad Shad has a irresistible side roll and tail wag, and rises slowly as you pause retrieval.
<b>Berkley</b><br>
Bad Shad 7<br>
The Bad Shad has a irresistible side roll and tail wag, and rises slowly as you pause retrieval.
Berkley
Bad Shad 7
The Bad Shad has a irresistible side roll and tail wag, and rises slowly as you pause retrieval.
<b>Berkley</b><br>
Cutter 90+<br>
This suspending jerkbait has long-distance castability according to Berkley. The coffin-shaped bill allows for maximum darting action and side flash with minimal rod movement.
Berkley
Cutter 90+
This suspending jerkbait has long-distance castability according to Berkley. The coffin-shaped bill allows for maximum darting action and side flash with minimal rod movement.
<b>Berkley </b><br>
Skinny Cutter 110+<br>
This slimmer version of Berkley's suspending jerkbait has long-distance castability according to Berkley. The coffin-shaped bill allows for maximum darting action and side flash with minimal rod movement.
Berkley
Skinny Cutter 110+
This slimmer version of Berkley’s suspending jerkbait has long-distance castability according to Berkley. The coffin-shaped bill allows for maximum darting action and side flash with minimal rod movement.
<b>LIVETARGET</b><br>
Goby<br>
With the goby now a prolific baitfish in the Great Lakes region, LIVETARGET introduces two variations of this pre-rigged and weighted soft-plastic lure to mimic this forage. With three sizes/weights, and eight colors, this introduction will give Northern anglers a goby “match-the-hatch” offering in anatomy and coloration detail.
LIVETARGET
Goby
With the goby now a prolific baitfish in the Great Lakes region, LIVETARGET introduces two variations of this pre-rigged and weighted soft-plastic lure to mimic this forage. With three sizes/weights, and eight colors, this introduction will give Northern anglers a goby “match-the-hatch” offering in anatomy and coloration detail.
<b>Missle Baits</b><br>
D Bomb<br>
This ultimate ribbed body flipping creature bait is available in 17 colors, including the new GP3 color.
Missle Baits
D Bomb
This ultimate ribbed body flipping creature bait is available in 17 colors, including the new GP3 color.
<b>Buddha Bait Co.</b><br>
Ultimate Fightin' Craw<br>
The Ultimate Fighin' Craw delivers a lifelike crawfish presentation that forces into submission. Designed with two buoyant claws that generate a flailing attraction on the descent and a 45-degree stance on the lake floor.
Buddha Bait Co.
Ultimate Fightin’ Craw
The Ultimate Fighin’ Craw delivers a lifelike crawfish presentation that forces into submission. Designed with two buoyant claws that generate a flailing attraction on the descent and a 45-degree stance on the lake floor.
<b>Buddha Bait Co.</b><br>
S.O.B. Flipper<br>
A re-imagined version of the traditional beaver, the Buddha Bait's S.O.B. (son of beaver) has an elongated body built to accommodate larger flipping hooks and slip through heavy cover with increased stealth. Infused with a lethal dose of scent and salt to discourage missed bites.
Buddha Bait Co.
S.O.B. Flipper
A re-imagined version of the traditional beaver, the Buddha Bait’s S.O.B. (son of beaver) has an elongated body built to accommodate larger flipping hooks and slip through heavy cover with increased stealth. Infused with a lethal dose of scent and salt to discourage missed bites.
<b>Culprit</b><br>
Incredi-frog<br>
The Culprit 4-inch Incredi-frog offers easy casting and leg action that imitates a fleeing frog. The tapered edges and shape make it heavier and more aerodynamic while the ribbed belly provides a smoother pull across vegetation.
Culprit
Incredi-frog
The Culprit 4-inch Incredi-frog offers easy casting and leg action that imitates a fleeing frog. The tapered edges and shape make it heavier and more aerodynamic while the ribbed belly provides a smoother pull across vegetation.
<b>Culprit</b><br>
Fat Max<br>
The Culprit 6-inch Fat Max provides great action and a thick body for finesse flipping. When bass are feeding on smaller fish, the 6-inch Fat Max is a go-to size.
Culprit
Fat Max
The Culprit 6-inch Fat Max provides great action and a thick body for finesse flipping. When bass are feeding on smaller fish, the 6-inch Fat Max is a go-to size.
<b>Culprit	</b><br>
Incredi-swim<br>
The Culprit 5-inch Incredi-Swim has an oval shape that avoids twisting in the fish's mouth. This results in more positive hook sets. The rings reduce friction in and out of cover and help slip through a bass' teeth easier allowing for better hook penetration.
Culprit
Incredi-swim
The Culprit 5-inch Incredi-Swim has an oval shape that avoids twisting in the fish’s mouth. This results in more positive hook sets. The rings reduce friction in and out of cover and help slip through a bass’ teeth easier allowing for better hook penetration.
<b>CastAway</b><br>
Skeleton V2<br>
CastAway developed a lightweight premium blank, selected lightweight components and stripped away every vestige of excess material to get down to the “bare bones” in its new Skeleton V2 line of casting and spinning rods, made for maximum sensitivity, lightness and durability. Rods in this line are made with a purpose or technique in mind: topwater/all-purpose, heavy worming, flipping and pitching, drop-shot special spinning rods, etc.
CastAway
Skeleton V2
CastAway developed a lightweight premium blank, selected lightweight components and stripped away every vestige of excess material to get down to the “bare bones” in its new Skeleton V2 line of casting and spinning rods, made for maximum sensitivity, lightness and durability. Rods in this line are made with a purpose or technique in mind: topwater/all-purpose, heavy worming, flipping and pitching, drop-shot special spinning rods, etc.
<b>CastAway</b><br>
Taranis CX1<br>
CastAway
Taranis CX1
“CastAway Taranis CX1 brings quality with 30-ton Carbon Fiber blank construction, an ultra high-density graphite core overlaid with a pair of micro nanotube layers, each reinforced with microscopic carbon-reinforced tape. CastAway’s own proprietary high modulus graphite features a carbon nanotube polymer composite surface layer that wraps the package, resulting in a remarkable ratio of high strength to ultra-low weight.
<b>Abu Garcia</b><br>
Revo MGX<br>
Revo MGX retails for $299. Precision engineering, sleek design and cutting-edge performance only begin to describe the new Revo spinning lineup from Abu Garcia. Advancements such as the Rocket Line Management System and the AMGearing system on the newly designed Revo spinning reel combined with the lightweight and compact design of the family embody Abu Garcia's commitment to excellence as well as functionality and style.
Abu Garcia
Revo MGX
Revo MGX retails for $299. Precision engineering, sleek design and cutting-edge performance only begin to describe the new Revo spinning lineup from Abu Garcia. Advancements such as the Rocket Line Management System and the AMGearing system on the newly designed Revo spinning reel combined with the lightweight and compact design of the family embody Abu Garcia’s commitment to excellence as well as functionality and style.
<b>Abu Garcia</b><br>
Revo Premier<br>
Abu Garcia's Revo Premier retails for $249
Abu Garcia
Revo Premier
Abu Garcia’s Revo Premier retails for $249
<b>Abu Garcia</b><br>
Revo STX<br>
Abu Garcia's Revo STX retails for $199
Abu Garcia
Revo STX
Abu Garcia’s Revo STX retails for $199
<b>Abu Garcia</b><br>
Revo SX30<br>
Abu Garcia's Revo SX30 retails for $159
Abu Garcia
Revo SX30
Abu Garcia’s Revo SX30 retails for $159
<b>Abu Garcia</b><br>
Revo S<br>
Abu Garcia's Revo S retails for $129
Abu Garcia
Revo S
Abu Garcia’s Revo S retails for $129
<b>Ardent</b><br>
CForce<br>
This reel features a light-weight carbon fiber frame and an EVA grip knob. Includes a high-grade aluminum spool with carbon fiber backer and braid band.
Ardent
CForce
This reel features a light-weight carbon fiber frame and an EVA grip knob. Includes a high-grade aluminum spool with carbon fiber backer and braid band.
<b>WFT	</b><br>
Gliss<br>
Gliss offers multiple superior performance characteristics to fluorocarbon, monofilament and braid line. Offers record casting distance, ultimate sensitivity and superior line management. The line is thinner than braid and comparable strength to braid.
WFT
Gliss
Gliss offers multiple superior performance characteristics to fluorocarbon, monofilament and braid line. Offers record casting distance, ultimate sensitivity and superior line management. The line is thinner than braid and comparable strength to braid.
<b>Buddha Bait Co.</b><br>
Buddha Braid<br>	
Buddha Braid is a round, smooth 8 carrier PE braid. It was designed to get the fish out of the nastiest cover and still maintain a stealthy presence. It's natural green color combined with the small diameter and smooth surface allows for longer cast and quieter presentations. Available in 30, 50, and 60 pound test.
Buddha Bait Co.
Buddha Braid
Buddha Braid is a round, smooth 8 carrier PE braid. It was designed to get the fish out of the nastiest cover and still maintain a stealthy presence. It’s natural green color combined with the small diameter and smooth surface allows for longer cast and quieter presentations. Available in 30, 50, and 60 pound test.
<b>Huk</b><br>
Polo-style short-sleeve shirt<br>
Made from Huk Performance Fabrics with vented sleeves, this polo-style top allows you stay comfortable outdoors - and look good while you're doing it.
Huk
Polo-style short-sleeve shirt
Made from Huk Performance Fabrics with vented sleeves, this polo-style top allows you stay comfortable outdoors – and look good while you’re doing it.
<b>Huk</b><br>
Kryptek Typhon Bottoms<br>
Think the folks from Huk had their pro-staffer, Skeet Reese, in mind when they chose the yellow color pattern for these shorts? Made of Huk Performance Fabrics, the quick-drying shorts have a non-binding, high-stretch quality for maximum comfort.
Huk
Kryptek Typhon Bottoms
Think the folks from Huk had their pro-staffer, Skeet Reese, in mind when they chose the yellow color pattern for these shorts? Made of Huk Performance Fabrics, the quick-drying shorts have a non-binding, high-stretch quality for maximum comfort.
<b>Gamakatsu</b><br>
G Finesse Heavy Cover Worm<br>
The new Aaron Martens Signature G Finesse Heavy Cover Worm hook offers extreme versatility. Featuring Aaron’s custom-designed keeper that holds plastics tight for endless casts without rips or tears. The rock solid keeper is made of non-corrosive tin, not plastic or lead, so it won’t wear out or add unwanted weight.
Gamakatsu
G Finesse Heavy Cover Worm
The new Aaron Martens Signature G Finesse Heavy Cover Worm hook offers extreme versatility. Featuring Aaron’s custom-designed keeper that holds plastics tight for endless casts without rips or tears. The rock solid keeper is made of non-corrosive tin, not plastic or lead, so it won’t wear out or add unwanted weight.
<b>Gamakatsu</b><br>
G Finesse Treble Hook MH<br>
Gamakatsu
G Finesse Treble Hook MH
“Designed by Aaron Martens, the G Finesse Treble Hook is patterned after traditional O’Shaughnessy style hooks. Aaron has long been a proponent
of the O’Shaughnessy hook style with its distinctive acute angle at the bottom of the hook.”
<b>Gamakatsu</b><br>
G Finesse Swivel Shot Drop Shot	<br>
Shin Fukae recognized the G Finesse advantage but didn’t want to break from tradition entirely. The G Finesse Swivel Shot Drop Shot features our top of the line Tournament Grade Wire Drop Shot hook. Both the hook and swivel system feature the benets of a Nano Smooth Coat finish. Available in sizes 2, 1, 1/0 and 2/0.
Gamakatsu
G Finesse Swivel Shot Drop Shot
Shin Fukae recognized the G Finesse advantage but didn’t want to break from tradition entirely. The G Finesse Swivel Shot Drop Shot features our top of the line Tournament Grade Wire Drop Shot hook. Both the hook and swivel system feature the benets of a Nano Smooth Coat finish. Available in sizes 2, 1, 1/0 and 2/0.
<b>Pelican</b><br>
The Catch 120<br>
The Catch 120 is an all-new Pelican fishing kayak for sping 2016. Includes adjustable footrests, an egocast dual position seating system, rod holders, paddle and rod tie-downs and stable stand-up platform.
Pelican
The Catch 120
The Catch 120 is an all-new Pelican fishing kayak for sping 2016. Includes adjustable footrests, an egocast dual position seating system, rod holders, paddle and rod tie-downs and stable stand-up platform.
<B>PH Custom Lures</B><BR>
Sub P<BR>
Shallow running crankbait/wakebait. Will run to 1 1/2 feet. Available in 10 colors. Handcrafted balsa.
PH Custom Lures
Sub P
Shallow running crankbait/wakebait. Will run to 1 1/2 feet. Available in 10 colors. Handcrafted balsa.
<B>IMA</B><BR>
HeliP Grande<BR>This prop bait has a larger profile than the original.
IMA
HeliP GrandeThis prop bait has a larger profile than the original.
<B>IMA</B><BR>
US Buzz<BR>A 3/8 ounce buzzbait with a blade that is constructed around the rivet on the wire allowing more contact points for a louder squeaking sound. Also comes with a 4/0 Owner hook.
IMA
US BuzzA 3/8 ounce buzzbait with a blade that is constructed around the rivet on the wire allowing more contact points for a louder squeaking sound. Also comes with a 4/0 Owner hook.
<B>Deps</B><BR>
Buzz Jet<BR>
Now available in new colors called the visible series for lowlight/colored water topwater action.
Deps
Buzz Jet
Now available in new colors called the visible series for lowlight/colored water topwater action.
<B>Deps</B><BR>
Bullshooter<BR>Floating wakebait, dives to 4 feet. Designed to mimic larger panfish.
Deps
BullshooterFloating wakebait, dives to 4 feet. Designed to mimic larger panfish.
<B>Deps</B><BR>
Code Name Bass<BR>This 10-inch giant glide bait is designed for trophy bass.
Deps
Code Name BassThis 10-inch giant glide bait is designed for trophy bass.
<B>Deps</B><BR>
Gira Gira Kogeki 13-inch<BR>
This 14-ounce glide bait with a fast fall rate is designed to flutter on the fall like a magnum spoon.
Deps
Gira Gira Kogeki 13-inch
This 14-ounce glide bait with a fast fall rate is designed to flutter on the fall like a magnum spoon.
<b>Lowrance</b><br>
Structure Scan 3D<br>
StructureScan 3D gives anglers a stunning, never-before-seen, three-dimensional display of structures below in relation to their boat on HDS Gen3 fishfinder/chartplotters and NSS and NSO evo2 navigational systems.</p>
Lowrance
Structure Scan 3D
StructureScan 3D gives anglers a stunning, never-before-seen, three-dimensional display of structures below in relation to their boat on HDS Gen3 fishfinder/chartplotters and NSS and NSO evo2 navigational systems.
<B>Reins</B><BR>
7-inch Bubbling Shaker<BR>
New size. 3,4,5 inch before Made for shakey head, drop shot and neko rig setups.
Reins
7-inch Bubbling Shaker
New size. 3,4,5 inch before Made for shakey head, drop shot and neko rig setups.
<B>Reins</B><BR>
4-inch Ring Crawdaddy<BR>
Had a 3-inch. New size. Made for flipping. Can use a 5/0 hook. A good jig trailer for larger jigs. It's a very good bed fishing bait.
Reins
4-inch Ring Crawdaddy
Had a 3-inch. New size. Made for flipping. Can use a 5/0 hook. A good jig trailer for larger jigs. It’s a very good bed fishing bait.
<B>Reins</B><BR>
4 and 5-inch Fat Rockvibe Shad<BR>
New colors natural pro blue and gizzard shad.
Reins
4 and 5-inch Fat Rockvibe Shad
New colors natural pro blue and gizzard shad.
<B>AA's</B><BR>
Bad Bubba Shad<BR>
Available in 4, 5 and 7 inch. Hand poured swim bait. Built off the original design with a wider profile. Unique side-to-side rolling action. The 7 inch great for ledge fishing when trying to imitate when bass are feeding on large shad. 4 and 5 good for all around the country with the 4 good for slowing rolling technique on deep northern smallmouth.
AA’s
Bad Bubba Shad
Available in 4, 5 and 7 inch. Hand poured swim bait. Built off the original design with a wider profile. Unique side-to-side rolling action. The 7 inch great for ledge fishing when trying to imitate when bass are feeding on large shad. 4 and 5 good for all around the country with the 4 good for slowing rolling technique on deep northern smallmouth.
<B>Deps</B><BR>
Buster K<BR>Now available in new colors called the visible series for lowlight/colored water topwater action.
Deps
Buster KNow available in new colors called the visible series for lowlight/colored water topwater action.
<B>Columbia</B><BR>
Force 12 Jacket<BR>
Named after a hurricane-force storm, the Force 12 jacket is a rugged yet light, waterproof yet breathable and uses their OutDry Extreme construction.
Columbia
Force 12 Jacket
Named after a hurricane-force storm, the Force 12 jacket is a rugged yet light, waterproof yet breathable and uses their OutDry Extreme construction.
<B>Columbia</B><BR>
Force 12 Bib<BR>
The Force 12 bib features Columbia's OutDry Extreme tech, but also highly abrasion-resistant overlays in strategic locations. Combined with the Force 12 Jacket, you're ready to take on anything weather can produce.
Columbia
Force 12 Bib
The Force 12 bib features Columbia’s OutDry Extreme tech, but also highly abrasion-resistant overlays in strategic locations. Combined with the Force 12 Jacket, you’re ready to take on anything weather can produce.
<B>Columbia</B><BR>
Solar Drag<BR>
Featuring Columbia's Omni Wick and Omni Shade, this technical shirt also has reflective detailing for those pre and post dawn scenarios where it's good to be seen. It also weighs only 69 grams.
Columbia
Solar Drag
Featuring Columbia’s Omni Wick and Omni Shade, this technical shirt also has reflective detailing for those pre and post dawn scenarios where it’s good to be seen. It also weighs only 69 grams.
<B>Columbia</B><BR>
Cast Away Zero<BR>Features Columbia's Omni-Freeze technology, the Cast Away Zero also has strategically placed perforated panels to provide increased breathability.
Columbia
Cast Away ZeroFeatures Columbia’s Omni-Freeze technology, the Cast Away Zero also has strategically placed perforated panels to provide increased breathability.
<B>PH Custom Lures</B><BR>
Megavent Fly Outdry<BR>
All of Columbia's moisture-wicking, sun-shading and cooling technology also comes in a shoe. Here's their new version of the Megavent family.
PH Custom Lures
Megavent Fly Outdry
All of Columbia’s moisture-wicking, sun-shading and cooling technology also comes in a shoe. Here’s their new version of the Megavent family.
<B>Columbia</B><BR>
Ultimate Catch Zero<BR>Columbia's women's technical shirt, the Ultimate Catch Zero features all of their technology- Omni Freeze, Omni Wick and Omni Shade. They say this is their perfect product for a female angler.
Columbia
Ultimate Catch ZeroColumbia’s women’s technical shirt, the Ultimate Catch Zero features all of their technology- Omni Freeze, Omni Wick and Omni Shade. They say this is their perfect product for a female angler.
<B>Columbia</B><BR>
Tidal Tee Hoodie<BR>Sun protection is the main focus of the women's shirt from Columbia. She can cover her head and look good doing it, all the while being protected with Omni Shade 50 UPF.
Columbia
Tidal Tee HoodieSun protection is the main focus of the women’s shirt from Columbia. She can cover her head and look good doing it, all the while being protected with Omni Shade 50 UPF.
<B>Reins</B><BR>
Punch shot<BR>
A new tungsten weight is available in 3/8, 1/2, 3/4, 1 and 1 1/2-ounce sizes. Made for flipping/punching with lighter weights for Texas-rigged swim jig and Texas-rigged baits.
Reins
Punch shot
A new tungsten weight is available in 3/8, 1/2, 3/4, 1 and 1 1/2-ounce sizes. Made for flipping/punching with lighter weights for Texas-rigged swim jig and Texas-rigged baits.
<B>Zappu</B><BR>
Eye Shot Rig<BR>
Constructed of lead, this rig allows your bait to fall striaght down and is a hybrid between a short drop shot rig and a sliding jighead.
Zappu
Eye Shot Rig
Constructed of lead, this rig allows your bait to fall striaght down and is a hybrid between a short drop shot rig and a sliding jighead.
<B>Zappu</B><BR>
Kachito Tinsel<BR>
Available in two sizes, this was designed to attach to your favorite hard bait or jigging spoon to add flash to the bait.
Zappu
Kachito Tinsel
Available in two sizes, this was designed to attach to your favorite hard bait or jigging spoon to add flash to the bait.