Click here to continue 1 / 40 Berkley Chigger ToadElite Series pro Bobby Lane had a hand in the design of the Chigger Toad. This soft plastic creature bait is at home when flipped or buzzed across the surface as a topwater bait. 2 / 40 Koppers Brown Soft FrogThis soft-bodied amphibian reaches a new degree of realistic-looking topwater plugs. It features the high-definition finish that all Live Target Lures enjoy. 3 / 40 Ouzo GobyOuzo's Goby is a versatile bottom-hugging soft plastic. When hopped around a rockpile it will pass for a goby, sculpin or bullhead. The Goby's front fins "swim" and the tail kicks wildly when action is imparted. 4 / 40 Yum SalleemanderYum's newest critter bait is loaded with their proprietary F2 attractant, which is designed to bring out the killer instincts in bass. The four legs and boot tail make the whole worm writhe and undulate upon retrieve. 5 / 40 Black Dog Bait Co. Mr. Flippy TopMr. Flippy Top is a cockroach-looking flipping bait with ball-tipped pincers that undulate when moved through the water column. This creature bait could also serve as a jig trailer, among other things. 6 / 40 Yum ShakealiciousThis finesse worm is tailor-made for shaky jigheads and small Texas rigs. The skirted tail section pulsates when action is imparted, giving off a lifelike appearance. 7 / 40 ZMan ShadZThis soft jerkbait is built to be one tough customer. ShadZ are made with ZMan's patented Elaztech, a stretchy hybrid plastic that is extremely tear- and rip-resistant. 8 / 40 Molix SupernatoThe Supernato is a subsurface lure that takes design cues from both a soft frog and a wakebait. The lip provides a wobbling action that keep the legs in motion and the bait just below the surface. 9 / 40 Berkley Crazy Legs LizardBerkley's newest lizard takes the Crazy Legs theme from the wildly popular Crazy Legs Chigger Craw. This version of every angler's favorite soft plastic reptile has grown four more legs and another tail. 10 / 40 Berkley Gulp! Hellgrammite Berkley's popular Gulp! lineup is expanding substantially this year. This pint-sized creature bait is a must for smallmouth anglers. 11 / 40 Berkley Mud Minnow This new minnow has several applications be it drop shotting, bottom bouncing or as a trailer on a jighead. 12 / 40 Berkley Gulp! Crawler Berkley's popular Gulp! lineup now has what it was missing: a nightcrawler. This worm comes soaked in Gulp! attractant for maximum scent dispersion. 13 / 40 Berkley Gulp! Floating Minnow With Berkley's Gulp! attractant, this floating minnow will complement any drop shotter's tacklebox. Several colors are available. 14 / 40 Berkley Flat Back swimbaitBerkley's latest swimbait offering borrows heavily from West Coast swimbaits with the hand-pour look, a boot tail and a headless design that's perfect for jigheads. Several baitfish-looking finishes are available. 15 / 40 Berkley Slim ShakyThis worm is just as its name suggests it is: slim, and made for shaky head jigs. 16 / 40 Berkley Split Belly swimbait This swimbait has the appearance of a hollow belly, but instead the belly has a hook-accommodating slit for easy rigging and sure hooksets. A boot tail kicks and thumps upon retrieve. 17 / 40 Berkley Thump Worm The Thump Worm takes the heavy-salt body of a Berkley HeavyWeight and adds a paddle tail for action, making it ideal for Texas rigging as well as weightless fishing. 18 / 40 Gene Larew Salt Flick'R Gene Larew is rolling out a hybrid stickbait for ICAST 2010. The Salt Flick'R is a soft stickbait with a ribbed body and lizard-like appendages. 19 / 40 Optimum Micro Diamond Optimum has scaled down its popular Double Diamond swimbait to micro proportions. This tiny version is small enough to be a bladed jig trailer, fished on its own or hung on the supplied jighead as a finesse swimbait. 20 / 40 Power Team tube Power Team's soft plastics were developed in New Jersey. Their tube is a mix between a standard tube and a craw-type flipping bait, making it useful for bottom bouncing, as a jig trailer, flipping or drop shotting. 21 / 40 Power Team Texas rig jig Another hybrid from Power Team is the Texas Rig Jig. This skirted plastic is an extremely versatile bait. It's at home on the end of a Carolina rig, Texas rig or shaky or ball jig head. 22 / 40 YUM F2 Mighty Bug The Mighty Bug is a creature bait infused with YUM's F2 (Ferocity Squared) attractant, designed to attract bass and trigger their killer instinct. The Mighty Bug's segmented body swims and convulses as it is retrieved. 23 / 40 LS Bait Lil' John This tapered stickbait is effective when drop shotted, fished weightless or on a weighted hook. 24 / 40 YUM Wooly Bullee The Wooly Bullee is infused with YUM's F2 scent and makes a competent flipping bait. The pincers thump as the bait moves through the water. 25 / 40 Trigger X HammerTrigger X baits are designed to trigger bass' feeding instinct. The Hammer is made to appeal to big bass with a big appetite. This curled-tail worm's body is ribbed for maximum water-displacing attraction. 26 / 40 Ultimate Bucket Mouth baits Tally StickThe Tally Stick is a ribbed, soft stickbait that is ideal for wacky rigging or weightless fishing. It's six inches long, salt impregnated and is available in seven colors. 27 / 40 Ultimate BucketMouth Torment WormThe Torment Worm is part salamander, part stickbait with its four flapping appendages. The diamond-shaped tail ensures that the tail is in constant motion as the bait moves through the water. 28 / 40 Snag Proof Ish's Phat Frog Designed by Elite Series pro Ish Monroe, the Phat Frog is designed to call up the biggest bass in the pond. Its plus-size body creates a frenzy of action as it is walked across the surface. 29 / 40 Ultimate BucketMouth Rib Stick The Rib Stick is the opposite of the Tally Stick, with the ribbing in the center section of the body. An extra-fat profile adds bulk to the soft stickbait. It's six inches long with nine color options. 30 / 40 Ultimate BucketMouth AmphibyThe Amphiby is modeled after a water-dwelling amphibian, rather than a land-dwelling lizard or reptile. The forward swept legs pulsate as the critter is brought through the water. 31 / 40 ZMan Rain MinnowZThe Rain MinnowZ may be the hardest minnow to destroy. It's made with ZMan's super-stretchy Elaztech plastic. 32 / 40 ZMan StreakZ XLThis soft jerkbait has all the qualities of the regular StreakZ, but is one size larger. It's still loaded with salt and made with Elaztec plastic. 33 / 40 ZMan Ultra MouseThis topwater mouse is made of super tough Elaztec plastic, which is extremely buoyant. It comes with ZMan's Trigger Hook which is necessary to rig the unique plastic blend. 34 / 40 Snap Tail Lures The Criminal CrawThe new Criminal Craw mimics the movements of a live crawfish. The claws stand up and the tail folds under when the bait is retrieved, just like a real craw. 35 / 40 PowerTeam Lures' Diesel CrawSpecially cut grooves on the bottom of the Diesel Craw trap air bubbles that are released as it hits and hops along the bottom. The skirt adds extra attraction. 36 / 40 Larry the Lizard's Rattlin' LizardThis lizard has a rattle built right into its swimming tail that's activated on the retrieve. The 4 mm glass rattles send out a distress signal. High floating plastic gives you a slow fall. 37 / 40 Bent Rod Tackle Group's RibstickThe stickworm and ribbed worm are combined in Bent Rod's new Ribstick. It's a stickworm on both ends and a ribbed lure in the middle, which gives it an intense underwater vibration with every movement. 38 / 40 Jackall Ammonite ShadThis new swimbait has a paddletail design that rotates in a 360-degree circle to move more water than similar baits. It's 5 1/2 inches long and comes in six colors. 39 / 40 Netbait Dirt DawgThere's no wrong way to rig the Dirt Dawg. This new lure is extremely versatile and can be rigged in a variety of ways from front to back. Rigging it backwards on a shaky head will give you an unusual look for finesse fishing. 40 / 40 V&M Crazy CrawThis hawg-style bait takes the term to a new level there is pork fat cooked into the lure. It's design is good for Texas rigging, Carolina rigging and punching vegetation.