2010 ICAST, Soft Lures

In this photo gallery, you'll find numerous images of new soft lures featured at the 2010 ICAST show.

<b>Fish Harder's Tru-Tungsten Mad Maxx frog</b><br>This frog improves where other frogs fall short. It features 3-D eyes, keel design for walking the dog, a pro drain system to keep it floating and tungsten rattles to call fish.
Fish Harder’s Tru-Tungsten Mad Maxx frogThis frog improves where other frogs fall short. It features 3-D eyes, keel design for walking the dog, a pro drain system to keep it floating and tungsten rattles to call fish.
IronClads Worm Clad Wacky Spin<br>IronClads are touted as the world's strongest soft plastics, which saves your lake, wallet and time rigging because they are difficult to tear. The Wacky Spin is sold pre-rigged and the spinner is reuseable.
IronClads Worm Clad Wacky SpinIronClads are touted as the world’s strongest soft plastics, which saves your lake, wallet and time rigging because they are difficult to tear. The Wacky Spin is sold pre-rigged and the spinner is reuseable.
Jackall Sasuteki Craw<br>This craw can be fished as a jig trailer, Texas rigged or Carolina rigged. It comes in six colors. The leg flaps draw attention visually and through vibration.
Jackall Sasuteki CrawThis craw can be fished as a jig trailer, Texas rigged or Carolina rigged. It comes in six colors. The leg flaps draw attention visually and through vibration.
<b>Jackall Super Pintail Shad</b><br>This dropshot bait has 3-D eyes and a lifelike hand-painted finish. The tail vibrates in the water to attract bass.
Jackall Super Pintail ShadThis dropshot bait has 3-D eyes and a lifelike hand-painted finish. The tail vibrates in the water to attract bass.
<b>Mann's Hard Nose Snake</b><br>This topwater snake floats even with a 5/0 hook in it. Made from Mann's Hard Nose plastic, this snake will catch plenty of big bass before it needs replacing.
Mann’s Hard Nose SnakeThis topwater snake floats even with a 5/0 hook in it. Made from Mann’s Hard Nose plastic, this snake will catch plenty of big bass before it needs replacing.
<b>LaserLure swimbait</b><br>Known for innovative hard baits, LaserLure has branched into soft baits with laser-equipped swimbaits. A laser increases a lure's strike zone by 300%, meaning this hollow-bodied swimbait will zap any bass in the ZIP code.
LaserLure swimbaitKnown for innovative hard baits, LaserLure has branched into soft baits with laser-equipped swimbaits. A laser increases a lure’s strike zone by 300%, meaning this hollow-bodied swimbait will zap any bass in the ZIP code.
<b>Berkley Ripple Shad</b><br>Berkley's Ripple Shad is making waves in the soft swimbait market. The grooves in the body maximize scent dispersion and create vibrations on retrieval. The lure is poured with Berkley's proprietary PowerBait formula.
Berkley Ripple ShadBerkley’s Ripple Shad is making waves in the soft swimbait market. The grooves in the body maximize scent dispersion and create vibrations on retrieval. The lure is poured with Berkley’s proprietary PowerBait formula.
<b>Berkley handpour curled-tail worm</b><br>New for the finesse market is Berkley's five-inch curled-tail worm. The PowerBait formula attracts fish and gets them to hold on longer while the hand-poured colors appear more vibrant in the water.
Berkley handpour curled-tail wormNew for the finesse market is Berkley’s five-inch curled-tail worm. The PowerBait formula attracts fish and gets them to hold on longer while the hand-poured colors appear more vibrant in the water.
<b>Optimum Line Thru Swimbait</b><br>Optimum's baby swimbaits are all grown up. This new 7-inch model features a line thru provision for easy rigging. It is designed to swim perfectly whether it is slow rolled or burned through the water.
Optimum Line Thru SwimbaitOptimum’s baby swimbaits are all grown up. This new 7-inch model features a line thru provision for easy rigging. It is designed to swim perfectly whether it is slow rolled or burned through the water.
<b>Secret Weapon Lures Sidearm spinnerbait</b><br>The Sidearm throws a curveball into the spinnerbait world with unique tandem arms that hold the blades to either side of the body rather than above it. Blades can be changed quickly to match conditions.
Secret Weapon Lures Sidearm spinnerbaitThe Sidearm throws a curveball into the spinnerbait world with unique tandem arms that hold the blades to either side of the body rather than above it. Blades can be changed quickly to match conditions.
<b>Tight Lines Ultimate Vision</b><br>Ultimate Vision soft plastics take advantage of fish's unique eyes to entice more strikes. The baits are more visible as they are infused with NIP, Tight Lines' proprietary formula that reflects light UV off the bait.
Tight Lines Ultimate VisionUltimate Vision soft plastics take advantage of fish’s unique eyes to entice more strikes. The baits are more visible as they are infused with NIP, Tight Lines’ proprietary formula that reflects light UV off the bait.
<b>Optimum Double Diamond swimbait</b><br>The new 7-inch model of the Double Diamond is made with three distinct actions: a zig-zag movement, lots of body roll, and monstrous tail kick to call in fish from far away. This is the largest Double Diamond.
Optimum Double Diamond swimbaitThe new 7-inch model of the Double Diamond is made with three distinct actions: a zig-zag movement, lots of body roll, and monstrous tail kick to call in fish from far away. This is the largest Double Diamond.
Gene Larew Biffle Bug<br>This lure has a hollow body to accommodate weights, scents or rattles. It is equally at home being flipped, pitched, Texas or Carolina rigged, as a jig trailer, or fished weightless. Its cupped tail makes it spiral on the fall.
Gene Larew Biffle BugThis lure has a hollow body to accommodate weights, scents or rattles. It is equally at home being flipped, pitched, Texas or Carolina rigged, as a jig trailer, or fished weightless. Its cupped tail makes it spiral on the fall.
Sebile Magic Swimmer Soft<br>The Magic Swimmer has gone soft. Sebile's famous swimbait retains its profile and is designed to give anglers another option for Texas rigging or Carolina rigging soft plastics. It is available in 3 sizes and 6 colors.
Sebile Magic Swimmer SoftThe Magic Swimmer has gone soft. Sebile’s famous swimbait retains its profile and is designed to give anglers another option for Texas rigging or Carolina rigging soft plastics. It is available in 3 sizes and 6 colors.
<b>Big Bite Bait Co. Squirrel Tail Worm</b><br>Designed by Jeff Kriet, the Squirrel Tail worm is designed to be fished on a shaky head jig. The slim body of the worm exaggerates movement of the thicker tail, making an erratic action.
Big Bite Bait Co. Squirrel Tail WormDesigned by Jeff Kriet, the Squirrel Tail worm is designed to be fished on a shaky head jig. The slim body of the worm exaggerates movement of the thicker tail, making an erratic action.
<b>Skinny Bear Shad Eye II</b><br>This hand-poured soft plastic is ideal for drop shotting. The 4 1/4-inch bait is available in six colors and has a fin on the bottom.
Skinny Bear Shad Eye IIThis hand-poured soft plastic is ideal for drop shotting. The 4 1/4-inch bait is available in six colors and has a fin on the bottom.
<b>Ultimate Bucketmouth Lunker Ugly Frog</b><br>The frog's flat-bottom design keeps it on top of the water. After moving, the legs twitch at rest — this is when the strike occurs. It has caught 9-pound bass, so 65- to 80-pound-test braid is best.
Ultimate Bucketmouth Lunker Ugly FrogThe frog’s flat-bottom design keeps it on top of the water. After moving, the legs twitch at rest — this is when the strike occurs. It has caught 9-pound bass, so 65- to 80-pound-test braid is best.
<b>Z-Man FrogZ</b><br>Z-Man's FrogZs have harder plastic legs for durability and improved action. This material is called Elaztech. The frog floats at rest.
Z-Man FrogZZ-Man’s FrogZs have harder plastic legs for durability and improved action. This material is called Elaztech. The frog floats at rest.
<b>SkippyFish Bait Co. Skippy Fish</b><br>This soft plastic jerkbait has a unique tail design and triangular body that prevents rolling and creates an erratic action. The Skippy Fish is available in 4- and 6-inch sizes, and 10 colors.
SkippyFish Bait Co. Skippy FishThis soft plastic jerkbait has a unique tail design and triangular body that prevents rolling and creates an erratic action. The Skippy Fish is available in 4- and 6-inch sizes, and 10 colors.
<b>Snag Proof Phat Frog</b><br>Snag Proof's newest frog is made to be unsinkable. The Phat Frog is made with internal tube construction to keep it floating. A rear weight helps walking and ensures the frog lands on its belly.
Snag Proof Phat FrogSnag Proof’s newest frog is made to be unsinkable. The Phat Frog is made with internal tube construction to keep it floating. A rear weight helps walking and ensures the frog lands on its belly.
<b>Culprit Ultimate topwater shad</b><br>Culprit's Ultimate topwater shad gives a shad profile in a walk-the-dog-style bait. Its weedless hooks enable it to walk across the thickest slop.
Culprit Ultimate topwater shadCulprit’s Ultimate topwater shad gives a shad profile in a walk-the-dog-style bait. Its weedless hooks enable it to walk across the thickest slop.
<b>Gambler Flappy Daddy craw</b><br>This soft plastic is built for flipping and pitching into the thickest cover, being dragged behind a Carolina rig, or a jig trailer. The Flappy Daddy is the largest creature bait on the market.
Gambler Flappy Daddy crawThis soft plastic is built for flipping and pitching into the thickest cover, being dragged behind a Carolina rig, or a jig trailer. The Flappy Daddy is the largest creature bait on the market.
<b>Gambler 13-inch ribbontail worm</b><br>This plus-size worm is recommended for swimming over grassbeds with a 3/16-ounce weight or larger if worked along deep ledges.
Gambler 13-inch ribbontail wormThis plus-size worm is recommended for swimming over grassbeds with a 3/16-ounce weight or larger if worked along deep ledges.
<b>Net Bait Paddle Tail Worm</b><br>This oversized paddle-tail worm is new to Net Bait's lineup. The tail is designed to move and thump when retrieved, but it can also be fished like a soft stickbait.
Net Bait Paddle Tail WormThis oversized paddle-tail worm is new to Net Bait’s lineup. The tail is designed to move and thump when retrieved, but it can also be fished like a soft stickbait.
<b>SPRO King Daddy Bronzeye frog</b><br>The kings of the topwater frogs, the King Daddy weighs in at 1 ounce and has 6/0 Gamakatsu EWG frog hooks. This bait is made to be cast far and catch the big ones.
SPRO King Daddy Bronzeye frogThe kings of the topwater frogs, the King Daddy weighs in at 1 ounce and has 6/0 Gamakatsu EWG frog hooks. This bait is made to be cast far and catch the big ones.
<b>Tuscaroran Pro Lures Rude Frog</b><br>A new company, Tuscaroran put their spin on the soft topwater frog with the Rude Frog. It features harder plastic to last longer and the heavy body cannot roll sideways on retrieve.
Tuscaroran Pro Lures Rude FrogA new company, Tuscaroran put their spin on the soft topwater frog with the Rude Frog. It features harder plastic to last longer and the heavy body cannot roll sideways on retrieve.
<b>Creme Mad Dad</b><br>This soft lipless crankbait has a rotating double hook that can be adjusted for fishing in open water or around weeds.
Creme Mad DadThis soft lipless crankbait has a rotating double hook that can be adjusted for fishing in open water or around weeds.
<b>Damiki Pro Angler's Choice Hydra</b><br>This tube-looking bait is ideal for flipping, pitching, Carolina or Texas rigging and has a hook slot on the side to keep the hook flush to the bait and out of the weeds.
Damiki Pro Angler’s Choice HydraThis tube-looking bait is ideal for flipping, pitching, Carolina or Texas rigging and has a hook slot on the side to keep the hook flush to the bait and out of the weeds.
<b>Jackall Super Pintail Shad</b><br>This dropshot bait has 3-D eyes and a life-like hand-painted finish. The tail vibrates in the water to attract bass.
Jackall Super Pintail ShadThis dropshot bait has 3-D eyes and a life-like hand-painted finish. The tail vibrates in the water to attract bass.
<b>Optimum Baby Line Through (BLT) swimbait</b><br>The BLT is a scaled-down version of the Line Through swimbait that has all the same features: body roll, tail kick and head shake.
Optimum Baby Line Through (BLT) swimbaitThe BLT is a scaled-down version of the Line Through swimbait that has all the same features: body roll, tail kick and head shake.
<b>Reins Japan Cross Swamp</b><br>Designed for wacky rigging. Available in two sizes and 10 colors, the Cross Swamp (two finesse worms fused together in the middle) has a tantalizing fall on a flick shake jighead or weighted hook.
Reins Japan Cross SwampDesigned for wacky rigging. Available in two sizes and 10 colors, the Cross Swamp (two finesse worms fused together in the middle) has a tantalizing fall on a flick shake jighead or weighted hook.
<b>Reins Japan Semi Frog</b><br>This little topwater frog is made of very thin, soft plastic, allowing for certain hook-ups when bass bite. It is much smaller than traditional frogs, perfect for a finesse topwater situation.
Reins Japan Semi FrogThis little topwater frog is made of very thin, soft plastic, allowing for certain hook-ups when bass bite. It is much smaller than traditional frogs, perfect for a finesse topwater situation.
<b>Reins Japan Semi Daddy Frog</b><br>Equivalent in size to most traditional hollow frogs, this offering features a slightly cupped mouth, allowing for a popping presentation, as well as spinnerbait skirt strands that can be changed based on conditions.
Reins Japan Semi Daddy FrogEquivalent in size to most traditional hollow frogs, this offering features a slightly cupped mouth, allowing for a popping presentation, as well as spinnerbait skirt strands that can be changed based on conditions.
<b>Yamamoto 10-inch Kut Tail worm</b><br>A jumbo version of the popular finesse Kut Tail, the 10-incher was tested at El Salto with great success. The Kut Tail design is designed to shake and quiver with the slightest movement.
Yamamoto 10-inch Kut Tail wormA jumbo version of the popular finesse Kut Tail, the 10-incher was tested at El Salto with great success. The Kut Tail design is designed to shake and quiver with the slightest movement.
<b>Booyah Micro Pond Magic spinnerbait</b><br>This pint-sized spinnerbait is made to excel at small waters, but also works on large impoundments when the bass are chasing smaller forage. It is a svelte 1/8 ounce and has a Mustad hook and 3D eyes.
Booyah Micro Pond Magic spinnerbaitThis pint-sized spinnerbait is made to excel at small waters, but also works on large impoundments when the bass are chasing smaller forage. It is a svelte 1/8 ounce and has a Mustad hook and 3D eyes.
<b>Z-Man Ultra FrogZ</b><br>The Ultra FrogZ comes pre-rigged with Z-Man's Trigger Hook and is made of super-strong ElaZtech plastic.
Z-Man Ultra FrogZThe Ultra FrogZ comes pre-rigged with Z-Man’s Trigger Hook and is made of super-strong ElaZtech plastic.
<b>YUM Money Frog</b><br>This plastic frog is made to be worked like a buzzbait across submerged vegetation or in open water. The legs kick wildly as it is retrieved.
YUM Money FrogThis plastic frog is made to be worked like a buzzbait across submerged vegetation or in open water. The legs kick wildly as it is retrieved.
<b>YUM Money Hound</b><br>The Spook has gone soft. YUM's Money Hound takes the classic design one step further by making it weedless and plastic. It is made to be Texas rigged and can walk across the thickest mats.
YUM Money HoundThe Spook has gone soft. YUM’s Money Hound takes the classic design one step further by making it weedless and plastic. It is made to be Texas rigged and can walk across the thickest mats.
Molix Vis Shad<br>These soft-bodied swimbaits are made with a softer plastic to give it a more natural action. It also has holes in the body and tail to generate erratic movement and a side-to-side swimming action.
Molix Vis ShadThese soft-bodied swimbaits are made with a softer plastic to give it a more natural action. It also has holes in the body and tail to generate erratic movement and a side-to-side swimming action.
Tyrant Tackle Tyrant<br>This huge bait is a hybrid swimbait and jerkbait. The
Tyrant Tackle TyrantThis huge bait is a hybrid swimbait and jerkbait. The “living” soft plastic ribbontail pulses as the bait is retrieved. It features dual sound chambers with rattles as well.
Rapala Trigger X Flipping tube<br>This flipping tube has a bulky head to accommodate weights or rattles.
Rapala Trigger X Flipping tubeThis flipping tube has a bulky head to accommodate weights or rattles.
Strike King Smokin' Rooster<br>These flipping baits can be Texas or Carolina rigged and are poured with Strike King's exclusive Coffee Scent.
Strike King Smokin’ RoosterThese flipping baits can be Texas or Carolina rigged and are poured with Strike King’s exclusive Coffee Scent.
Strike King Rage Tail Thumper Worm<br>Strike King's take on the giant worm is a 10-inch offering that has their exclusive coffee scent that made the Coffee Tubes famous. The Rage Tail tail displaces and churns lots of water as it is worked.
Strike King Rage Tail Thumper WormStrike King’s take on the giant worm is a 10-inch offering that has their exclusive coffee scent that made the Coffee Tubes famous. The Rage Tail tail displaces and churns lots of water as it is worked.
Tuscarora Pro Lures<br>The Pro Lures series from Tuscarora include a plastic topwater frog, a U-tail swimbait and a drop shot worm.
Tuscarora Pro LuresThe Pro Lures series from Tuscarora include a plastic topwater frog, a U-tail swimbait and a drop shot worm.