Click here to continue 1 / 16 Daiwa Zillion Type RThe Zillion Type R is the lightest, fastest Zillion yet and takes up 32 inches of line per crank. It features Daiwa's Magforce-Z automatic brake system and weighs a mere 8.5 ounces. 2 / 16 Molix SupernatoThe Supernato is a subsurface lure that takes design cues from both a soft frog and a wakebait. The lip provides a wobbling action that keep the legs in motion and the bait just below the surface. 3 / 16 Denali NoirwoodDenali's new Noirwood adds a touch of class to the rod lineup at ICAST 2010. The grips are made of a dark, Asian hardwood and the grips are made of textillium graphite for light weight and sensitivity. 4 / 16 Northland BionicNorthland's Bionic Bass line is tailor-made for bass fishing. It spools up easily thanks to a groove in the box, is super strong and has superior knot strength. 5 / 16 Koppers Gizzard Shad TrapThis new trap may be the trickiest lipless crankbait in the pond. The Gizzard Shad Trap is made to swim and look just like a gizzard shad. It joins the Shiner Trap as Koppers' latest baitfish lipless cranks. 6 / 16 Black Dog Bait Co. Mr. Flippy TopMr. Flippy Top is a cockroach-looking flipping bait with ball-tipped pincers that undulate when moved through the water column. This creature bait could also serve as a jig trailer, among other things. 7 / 16 Browning Ladies, Safari and StalkerBrowning leaps into the eyewear world with a trio of shades that are impact resistant, stylish and fully polarized. The Stalker features a PC frame that is strong, light and flexible. 8 / 16 Rapala Clackin' Crank HeroThe Clackin' Crank Hero borrows the large single internal rattle from Rapala's Clackin' Rap lipless crankbait. The Clackin' Crank Hero has the advantage of a bill that gives it a crankbait shimmy. 9 / 16 Ono's Trading Co. TuscaderoOno's is offering three new frames for slender or small faces with a bifocal option. The Tuscadero is pink with gray lenses. 10 / 16 Stanley Jigs Flip MaxThe Flip Max is a purpose-built jig made for punching the heaviest cover. Both hook and weedguard are super stout. 11 / 16 Bullet Weights tungsten weightsThe Bullet Weights you grew up fishing with now come in tungsten. Several designs are available, including a traditional bullet weight as well as a flipping-style weight. 12 / 16 XCalibur Square Lip RattleThis hard bait is a cross between a lipless crankbait and a regular crankbait. The thin body smacks of a trap while the bill gives it a distinct swimming action. 13 / 16 Yum ShakealiciousThis finesse worm is tailor-made for shaky jigheads and small Texas rigs. The skirted tail section pulsates when action is imparted, giving off a lifelike appearance. 14 / 16 Sebile Soft Weight SystemThe hook found in Sebile's soft plastics are now available by themselves. Each hook comes with several soft tungsten ring weights that slip around the hook, allowing the angler to adjust the sink rate. 15 / 16 ZMan ShadZThis soft jerkbait is built to be one tough customer. ShadZ are made with ZMan's patented Elaztech, a stretchy hybrid plastic that is extremely tear- and rip-resistant. 16 / 16 Berkley Chigger ToadElite Series pro Bobby Lane had a hand in the design of the Chigger Toad. This soft plastic creature bait is at home when flipped or buzzed across the surface as a topwater bait.