Click here to continue 1 / 50 Koppers Green Walking FrogKoppers hard topwater offering sports the lifelike finish that all Live Target lures have, from webbed feet to fingers on the hands. Walking the dog has never been so froggy. 2 / 50 Sebile Pro Shad FinesseSebile's foray into spinnerbaits begins with the Pro Shad Finesse, a wire bait that is unique in several ways. Each blade has its own ball bearing and matches the shape of the head. The skirt is also color coordinated. 3 / 50 Terminator Short Arm ThumpRTerminator's new ThumpR spinnerbait is made to give off maximum vibration and flash with a single Indiana blade atop a short arm. The head is designed to slip through grass with ease. 4 / 50 Spiderwire XXX SuperMonoNew from Spiderwire is an improved formula of their super-smooth casting monofilament. This new formula casts better, has better shock absorption, and has the highest strength-per diameter rating of any monofilament. 5 / 50 Molix SupernatoThe Supernato is a subsurface lure that takes design cues from both a soft frog and a wakebait. The lip provides a wobbling action that keep the legs in motion and the bait just below the surface. 6 / 50 Rapala Clackin' Crank HeroThe Clackin' Crank Hero borrows the large single internal rattle from Rapala's Clackin' Rap lipless crankbait. The Clackin' Crank Hero has the advantage of a bill that gives it a crankbait shimmy. 7 / 50 Stanley Jigs Flip MaxThe Flip Max is a purpose-built jig made for punching the heaviest cover. Both hook and weedguard are super stout. 8 / 50 Shimano WaxwingThe Shimano Waxwing won the Best Hard Lure award at ICAST 2010. It's the next generation of subsurface swimming jigs. It moves side to side in a zig-zag motion with an irregular kicking action fish can't resist. 9 / 50 XCalibur Square Lip RattleThis hard bait is a cross between a lipless crankbait and a regular crankbait. The thin body smacks of a trap while the bill gives it a distinct swimming action. 10 / 50 Davis ProMax swim jig The head on Davis Bait Co's. Pro Max is designed to glide over and through grass while providing lift when retrieved. A keeper and rattles are attached to its stout hook. 11 / 50 Rapala Craw HeroThis crankbait doesn't have a single rattle, but it does have a unique finish that blends crawfish colors and pattern into a shad body. The Craw Hero is a deep-diving crankbait. 12 / 50 Northland Fitsy FryThis perch-looking bait is good for cold wintry days when the bass don't seem too interested in feeding. Let it sink to the bottom and rip it upwards to imitate a dying perch. 13 / 50 Koppers Gizzard Shad Crank Like all Koppers baits, the Gizzard Shad Crank has an extremely realistic finish, down to the pectoral fins. The Gizzard Shad Crank is a mid-range crankbait. 14 / 50 Molix Cursor The Cursor is a hybrid hardbait that combines features from an inline spinner, crankbait and lipless crankbait. It is ideal for yo-yoing or a steady retrieve across the top of submerged vegetation. 15 / 50 Norman Flat BrokeThe Flat Broke is a flat-sided, jointed, shallow diving crankbait. The jointed body makes the Flat Broke swim convincingly side-to-side upon retrieve rather than simply vibrate. 16 / 50 Storm Rattlin' Thin FinThis crankbait has a narrow body that produces a tight wiggle as it dives deep, thanks to its elongated bill. 17 / 50 Koppers Gizzard Shad TrapThis new trap may be the trickiest lipless crankbait in the pond. The Gizzard Shad Trap is made to swim and look just like a gizzard shad. It joins the Shiner Trap as Koppers' latest baitfish lipless cranks. 18 / 50 Northland Live Forage Jigging SpoonAnother cold-weather offering, Northland's new jigging spoon is one of the most realistic-looking spoons on the market. This spoon is one of many lifelike baits unveiled at ICAST 2010. 19 / 50 Ouzo DT jig Soft plastic maker Ouzo jumps into the hard baits market with a pair of jigs. The DT is a flipping and pitching jig that has a heavy-duty skirt and a head design that will slip through branches or vegetation. 20 / 50 Molix Tuono The Tuono is a flipping-style jig with a dense skirt and a head that is designed to side through grass with ease. In lighter-weight models, the Tuono can double as a swim jig. 21 / 50 Rapala Clackin' Minnow HeroOnce again Rapala borrows the Clackin Rap's large, single internal rattle but this time adds it to a jerkbait. The rattle gives the Clackin' Minnow a unique sound underwater. 22 / 50 Rebel Minnow TDRebel's TD series of jerkbaits have lips of different length that offer the angler jerkbaits that work from just under the water to several feet deep. 23 / 50 Northland Live Forage Moxie Minnow This ice spoon features a realistic finish, down to the 3D-looking scales. 24 / 50 Ouzo TT jig Ouzo's TT jig is a casting jig that has a bullet-shaped head and an extra heavy duty hook that resists straightening. 25 / 50 Reaction Strike Rattlin' RevoThis is a swimbait and lipless crankbait all wrapped up in one. It has the sound of a lipless crankbait, but the realistic swimming action of a double-jointed lure. 26 / 50 Stanley Jigs Vibra WedgeThis spinnerbait has an elongated skirt for added action. The blades thump and pulse thanks to a ball bearing swivel. 27 / 50 Storm Thunder StickThe Thunder Stick is made to be as loud as a jerkbait can be. The large bill and slender body ensure that the bait dives quickly. 28 / 50 Northland Live Forage Minnow Jig This jig is another cold weather bait that falls into the lifelike bait trend at ICAST 2010. This bluegill-looking jig is aimed at ice fishermen. 29 / 50 Storm Giant Flat StickThis overgrown jerkbait is made to cast a mile and create a racket when retrieved. 30 / 50 Terminator Twin SpinThe Twin Spin puts a new spin on spinnerbaits. Rather than having the blades inline, they ride next to each other. This creates a more compact bait that has all the thump of a spinnerbait with inline blades. 31 / 50 ZMan Chatterbait TrailerZNow you can buy a factory trailer to hang on your Chatterbait if it gets ripped up or if you want to make your own custom color combination. 32 / 50 Backstabber Lures CrankbaitWith Backstabber Lures' new crankbait, you won't be hanging the belly hook up on brush or grass because there is no belly hook! It's been replaced by a back hook that's attached to a 360-degree swivel. 33 / 50 Basstar Big Mac CrankbaitThis crankbait dives 18 to 20 feet, has a dimpled body to allow for longer casts and Spintech trebles that rotate and reduce leverage for bass on the end of your line so you can land more fish. 34 / 50 Molix Vario Crank The Vario Crank has a coffin-shaped bill that is made to dig deep and deflect off cover. The top of the bait is flat for a different swimming action. 35 / 50 Castaic Rock Hard SwimbaitRock Hard swimbaits are designed to run right at any speed from an ultra-slow crawl to the fastest burn. The bait also falls perfectly vertically when it's stopped. 36 / 50 Storm Live Kickin' ShadStorm has bought into the lifelike trend with its Live Kickin' Shad. This swimbait has a jointed body and is made to swim as well as the critter it's mimicking. 37 / 50 Chain Gang Innovations SpinnerbaitNo, those aren't earrings. That's a molded-in chain skirt made of stainless steel and brass. It creates a vibrating, dancing skirt that omits sound. 38 / 50 Ima Deep CrankWith Ima's new Deep Crank you can reach depths of 12 to 15 feet without wearing out your cranking arm. The bait is designed to run deep with a minimum of effort while it deflects off cover without losing it's course. 39 / 50 Strike King's KVD CrankbaitsNo one knows shallow water power fishing like Kevin VanDam, and his new crankbaits are made to run between 3 and 6 feet deep. The square bill design keeps them "hunting" and the lack of rattles makes them subtle. 40 / 50 Jackall Seira MinnowThis minnow imitation is designed for Jackall's I-Motion technique. It swims perfectly straight on the retrieve, just like an unthreatened minnow. It's the ultimate hard bait finesse technique. 41 / 50 Kingly Fishing Tackle's Crank 35This lovely little crankbait is made of natural wood and is built for stability. It comes in just one size (50 mm) and floats at rest. 42 / 50 River2Sea WideGlideThis walking bait glides rather than zigs and zags. The 8-inch subsurface version will move back and forth several feet while moving forward very little and is nearly neutrally buoyant. 43 / 50 Storm Live Kickin' MinnowThe Live Kickin' Minnow has a sleeker body than the Live Kickin' Shad but possesses the same triple-jointed body and a realistic swimming action. 44 / 50 Northland Live Forage Weedless spoon This casting spoon is adept at crawling across grass mats and slicing through loose vegetation thanks to its weedguard. The Live Forage finish makes it one of the most realistic casting spoons on the market. 45 / 50 Revere Maxx Fishing Rex-Rip FWThis hard body floating weedless Frog is all set for you to add legs of your choosing any color, any length, any design. You can even change hook sizes to suit any legs you might use. 46 / 50 Solar Action Solar FrogWhen the sun hits the back of the Solar Frog, the solar cell mounted inside the lure starts vibrate. That sends tiny waves across the water just like real frogs and insects. 47 / 50 Strike Pro TrailerThis big diving bait lets you add scent to the lure mix. The "Internal Scent Chamber" located under the gill can be filled with a Strike Pro Scent Cookie that slowly dissolves after contact with water. 48 / 50 ThinkTank Lures TriggerfishHere's a bait you can steer just by changing your retrieve speed. Pause it and the Triggerfish will dive and turn more than 90 degrees. Accelerate and the bait will turn rapidly. 49 / 50 Top Brass Super Spike JigheadTwo oversized barbs just behind the Super Spike's head hold any plastic lure in place. Designed for inshore saltwater use, they're also great for rigging on smaller swimbaits. Sizes range from 1/8 to 1/4 ounce. 50 / 50 Matzuo Zen Triple Play MinnowThis double-jointed swimbait has incredible action when cast or trolled and dives to 6 feet. It comes in six colors.