Berkley renews association with BASS as official sponsor

Berkley, America's leading fishing tackle brand, and BASS, the worldwide authority on bass fishing, announced today that the Columbia, S.C.-based tackle company has renewed its long-standing association as an official sponsor and supporter of BASS.

Berkley, America's leading fishing tackle brand, and BASS, the worldwide authority on bass fishing, announced today that the Columbia, S.C.-based tackle company has renewed its long-standing association as an official sponsor and supporter of BASS. Berkley will continue as the official fishing line and soft plastic baits of BASS and its prestigious tournament trails.

Berkley consistently leads the fishing industry in the development of new products. Chemists, fisheries biologists and the world's best anglers team together to create award-winning line and bait products to meet the demands of today's fishermen. Berkley offers such household names as Trilene, FireLine, Vanish, PowerBait, Gulp and numerous other innovations that anglers trust to help them catch more fish.

The agreement includes sponsorship of the Bassmaster Classic, Bassmaster Elite Series, the Bassmaster Federation Nation presented by Yamaha Outboards and Skeeter Boats and the Bassmaster Opens.

"BASS and Berkley have for decades been leaders in promoting bass fishing and conservation," said John Bartow, senior director of marketing at Pure Fishing. "Our baits and line have played major roles in the evolution of bass fishing. Our Classic champions, winners of Angler of the Year awards, tournament victors and dominant team performances have all contributed to the growth of the sport, and we are excited to continue our sponsorship in the BASS programs."

With the agreement, Berkley will receive significant exposure across BASS' multimedia properties, including The Bassmasters on ESPN2, Bassmaster Magazine and www.Bassmaster.com. Berkley will also receive on-site exhibit space at all BASS events to display its product lines.


BASS and Berkley will also feature a contingency program for the 2010 Elite Series. The Elite angler who weighs the heaviest daily limit of fish during each Elite Series event will receive $500.
 

The Berkley pro staff includes legendary Bassmaster Elite Series pros like Mike Iaconelli and Skeet Reese, each a former winner of the Toyota Tundra Bassmaster Angler of the Year award and the Bassmaster Classic. The Berkley team also includes past Classic champion Boyd Duckett of Demopolis, Ala., who will be defending his 2007 Classic victory on Lay Lake in the upcoming Feb. 19-21, 2010, Classic.

"Berkley's leadership position in the industry is underscored by its dedication to anglers at all levels," said Tom Ricks, vice president and general manager of BASS and ESPN Outdoors. "BASS' long-standing agreement with Berkley is an alignment of two powerful brands with similar missions: to help people catch more fish."


For more information on Pure Fishing and Berkley, visit www.berkley-fishing.com.

For more information, contact BASS Communications at 407-566-2208, or visit www.Bassmaster.com. 

About Pure Fishing Inc.

Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corp. (NYSE: JAH). Additional information can be found on the Internet at purefishing.com

About Jarden Corp.

Jarden Corp. is a leading provider of niche consumer products used in and around the home. Jarden operates in the three primary business segments through a number of well-recognized brands, including: (Branded Consumables) Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; (Consumer Solutions) Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-meal®, Sunbeam®, VillaWare® and White Mountain; (Outdoor Solutions) Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. 

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