Lowrance and BASS, the worldwide authority on bass fishing, have announced that Lowrance will continue with BASS as an official sponsor of the organization and its prestigious tournament structure.The agreement includes supporting sponsorship of the Bassmaster Elite Series and the B.A.S.S. Federation Nation presented by Yamaha Outboards and Skeeter Boats.As the undisputed leader for sonar/GPS systems on tour, Lowrance is proud to continue its long-standing relationship with BASS," said Gordon Sprouse, marketing director. "Our new High-Definition System sets a new standard for excellence on the water, and we look forward to bringing even greater advantages to competitive anglers in the near future."Lowrance designs, manufactures and markets sonar and GPS products, digital land- and marine-based cartography, handheld navigation solutions, groundbreaking radar systems and integrated weather capabilities.As part of the agreement, Lowrance receives booth space at the 2010 Bassmaster Classic, set for Feb. 19-21 on Lay Lake out of Birmingham, Ala., and will have a significant presence at all 2009 Bassmaster Elite Series tournaments.Additionally, Lowrance receives exposure across BASS' multimedia properties, including ESPN2 Outdoors programming, Bassmaster Magazine, BASS Times, Fishing Tackle Retailer and Bassmaster.com and ESPNOutdoors.com.Lowrance has a true dedication to the industry and their continued support of anglers at all levels is impressive," said Tom Ricks, vice president and general manager, ESPN Outdoors & BASS.
Click here to download the Lowrance logo at ESPNOutdoorsMedia.com. For more information on Lowrance, visit Lowrance.com.About LowranceThe Lowrance® brand is wholly owned by Navico Inc., a privately held, international marine electronics company. Navico is currently the world's largest marine electronics company and is the parent company to five well-established marine electronics brands: B&G®, Eagle®, Lowrance, Northstar and Simrad®.