Berkley, America's leading fishing tackle brand, and BASS, the worldwide authority in bass fishing, announced today that the Columbia, S.C.,-based tackle company has renewed its long standing association as an official sponsor and supporter of BASS. Berkley will continue as the official fishing line and soft plastic baits of BASS and its prestigious tournament trails and events.Berkley, a subsidiary of Pure Fishing, has developed an award-winning product lineup, including Trilene, Fireline, Vanish, PowerBait, Gulp! and numerous other innovations that help anglers catch more fish.
The agreement includes sponsorship of the Bassmaster Classic, Bassmaster Elite Series, the BASS Federation Nation presented by Yamaha Outboards and Skeeter Boats, the Bassmaster Opens and the Academy Sports + Outdoors Women's Bassmaster Tour."BASS and Berkley have for decades been leaders in promoting bass fishing and conservation," said John Bartow, senior marketing director for Pure Fishing. "Our baits and line have played major roles in the evolution of bass fishing. Our Classic champions, winners of Angler of the Year awards, tournament victors and dominant team performances have all contributed to the growth of the sport and we are excited to continue our sponsorship in the BASS programs."Additionally, Berkley will receive significant exposure across BASS' multimedia properties, including The Bassmasters on ESPN2, Bassmaster Magazine and Bassmaster.com. Berkley will also receive on-site exhibit space at all BASS events to display its product lines.
The Berkley pro staff includes Mike Iaconelli of Runnemede, N.J., and Davy Hite of Ninety Six, S.C., each a former winner of the Toyota Tundra Bassmaster Angler of the Year award and the Bassmaster Classic. The Berkley team also includes past Classic champions Boyd Duckett of Demopolis, Ala., and Ken Cook of Meers, Okla.; and AOY winners Skeet Reese of Auburn, Calif., and Gary Klein of Weatherford, Texas.
"Berkley continues to be a brand that exemplifies sound leadership and loyalty," said Tom Ricks, vice president and general manager, BASS and ESPN Outdoors. "Their dedication to the industry and growing the sport of bass fishing is true and their continued support of anglers at all levels is impressive."
For more information on Pure Fishing and Berkley, visit www.berkley-fishing.com.
For more information, contact BASS Communications at 407-566-2208.
About Pure Fishing, Inc.
Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a division of Jarden Corporation (NYSE: JAH). Additional information can be found on the Internet at purefishing.com.
About Jarden Corporation
Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in the three primary business segments through a number of well-recognized brands, including: (Branded Consumables) Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; (Consumer Solutions) Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-meal®, Sunbeam®, VillaWare® and White Mountain™; (Outdoor Solutions) Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. Headquartered in Rye, NY, Jarden has over 20,000 employees worldwide.