Welcome to the new Bassmaster.com

It's more than just a new look. Bassmaster.com is better than ever.

B.A.S.S.

About the author

Ken Duke

Ken Duke

Ken Duke is the Managing Editor of Fishing Tackle Retailer and the author of two books on bass fishing. Follow him on Twitter @thinkbass.

As you can see, Bassmaster.com has a new look.

I should start by saying that we hope you like it. We’re optimistic that it’s going to help us bring you the latest and best bass fishing news, tips, products and tournament coverage — all the stuff that keeps you coming back to the site and makes Bassmaster.com the most visited fishing web site in the world.

Why did we change the site? Even though traffic on the site has seen double digit growth each of the last several years, we recognized an opportunity to make Bassmaster.com even bigger, better and more helpful to B.A.S.S. members, fans, visitors, anglers, sponsors and advertisers. Ultimately, that’s what the web is all about.

We’re introducing some very cool improvements along with our new look that I think you’re going to love.

For starters, the site is going to be a lot more dynamic. In months and years past, we focused on a new feature or two each day along with blogs, special series and up-to-the-moment tournament coverage. Well, tournament coverage will continue to saturate the pages of the site during events. In fact, you’ve probably noticed that we’ve stepped things up quite a bit this season.

But, beginning with this relaunch, you’re going to see lots more new content on the site as we continue to bring you the latest and best how-to information and begin to aggregate the best bass stories from all over the web.

To keep up, you’ll not only want to list Bassmaster.com as a “favorite,” but you’ll need to check in several times a day or risk missing something that could put an extra bass on the end of your line, add a couple of pounds to your personal best lunker or move you up in the standings of your Fantasy Fishing league.

Speaking of Fantasy, one of the things I’m most excited about is our new Angler Database. Just click on “Anglers” in the main navigation bar and you’ll see what I mean. The information may look similar to what we had before, but it’s actually much better.

Now you can sort any of the angler information columns to quickly see how Gary Klein has performed at Lake Guntersville or learn how many times Michael Iaconelli has finished third in B.A.S.S. events. It might seem geeky, but Fantasy players will really benefit.

Another big improvement is our search engine. When Bassmaster.com was a part of ESPN.com, the search engine wound its way through a multitude of sister sites and sports. If you searched for the “Masters Series,” you might get more hits for the golf tournament in Augusta than for Denny Brauer.

Now you’ll get bass fishing information … every time.

I hope you’ll get out, look around the new Bassmaster.com and get the most from it. It’s new, it’s different, and it’s the product of countless hours of dedication and devotion from some of the best and brightest web minds in the business, including an award-winning design team that fashioned the layout, a dedicated migration team that brought over the best of the old site and a talented content team that works to bring you the finest stories, photos and videos available.

Admittedly, it’s going to take a little getting used to, but we think you’ll agree that the improvements are worth it.

We also know that many of you will want to offer feedback on the new Bassmaster.com. We welcome your input. Love it or hate it, all we ask is that you spend a couple of hours with the new site before you comment. There’s a lot to take in.

You can contact us at online@bassmaster.com.

Finally, as with any effective website, Bassmaster.com is — and always will be — a work in progress.

We hope you enjoy it.

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