BASS, the worldwide authority on bass fishing, announced Wednesday that JL Marine Systems, a respected supplier of Power-Pole shallow water anchors, has signed with the organization as a supporting sponsor of the 2011 Bassmaster Elite Series. As part of the collaboration, Power-Pole will title sponsor the 2011 Power-Pole Citrus Slam Bassmaster Elite Series event, to be held on the St. Johns River March 17-20.
JL Marine Systems will also introduce the Power-Pole Captains Cash contingency program for Elite events. If the champion angler at each event — including the Bassmaster Elite Series postseason — uses a Power-Pole anchor, they will receive a $1,000 bonus.
"Being a sponsor of BASS has been a long-time goal of JL Marine Systems, and now, with the overwhelming product acceptance among anglers, this opportunity is even more special," said John Oliverio, president of JL Marine Systems. "We are looking forward to a mutually beneficial relationship with BASS and its Elite Series anglers for years to come."
The Tampa, Fla.-based company will also serve as a promotional sponsor of the Bassmaster Elite Series Marshals program. In addition to adhering to 90 percent of Elite pros' boats, Power-Pole serves as the title sponsor of two-time Bassmaster winner Chris Lane of Guntersville, Ala.
"Power-Pole has made significant inroads in the freshwater fishing market with its ability to innovatively market its product, and this agreement will only take their exposure opportunities to the next level," said Tom Ricks, vice president and general manager of BASS.
For more information about Power-Pole, visit www.power-pole.com.
For more information, contact BASS Communications at 407-566-2208 or visit www.Bassmaster.com.
Bassmaster Elite Series Official Sponsors: Toyota, Berkley, Evan Williams Bourbon, Humminbird, Mercury, Minn Kota, Skeeter and Yamaha
Bassmaster Elite Series Supporting Sponsors: Lowrance, Triton Boats, Nitro Boats, Bass Pro Shops, Ramada and Power-Pole.
About JL Marine Systems Inc.
JL Marine Systems Inc. is the Tampa, Florida-based manufacturer of the Power-Pole, a shallow water anchor system for all small skiffs, bass boats, flats boats, bay boats and more. Power-Pole is distributed via more than 1,000 dealerships throughout the U.S. Visit www.powerpole.com/storelocator/map.html to find a local dealer.