The Cassville, Mo.-based lure maker is now an official supporting sponsor of the 2011 Bassmaster Elite Series and of the 2011 Bass Pro Shops Bassmaster Opens, a circuit with Northern, Southern and Central divisions. "We're excited to have Luck "E" Strike on board with B.A.S.S.," said Jerry McKinnis, one of the owners of the Florida-based membership, publishing and tournament organization. Luck "E" Strike owner John Hendricks said he and McKinnis see eye to eye on the future of bass fishing. "We want to be a part of the growth and excitement that's happening with B.A.S.S.," Hendricks said. "I know of the love Jerry has for the sport and the commitment he has made to it all his life. His vision is our vision.
We want to bring value and excitement back to the industry." The announcement of Luck "E" Strike's first-time sponsorship of B.A.S.S. was made just prior to the season opener of the Bassmaster Elite Series, the Sunshine Showdown on the Harris Chain of Lakes.
The event will take place March 10-13 out of Tavares, Fla. Within the 2011 Elite field is legendary angler Rick Clunn of Ava, Mo. A four-time Bassmaster Classic champion who first competed in a B.A.S.S. tournament in 1974, Clunn also has had a long-standing relationship with Luck "E" Strike. "We are Rick's oldest sponsor; we've been together for 25 years," Hendricks said. "We just now released our first set of Rick Clunn baits.
The best way to let people know about the RC Square crankbaits is through B.A.S.S." McKinnis noted that the square-billed crankbait played a role in the top three finishes during the recent Bassmaster Classic in New Orleans. "They have a great lure designer in Bobby Dennis, and the Rick Clunn square-billed crankbaits are going to be top of the line," McKinnis said. Besides the RC Square, Luck "E" Strike is the creator of The New American Originals, which are premium quality lures made in the United States, and of the Scrounger Jig, the company's swimming jig.
The company also makes a wide variety of jigheads and soft plastic baits. The products are widely available through major U.S. retailers.
B.A.S.S. Official Sponsors: Toyota, Bass Pro Shops, Berkley, Evan Williams, Humminbird, Mercury, Minn Kota, Skeeter, Triton & Yamaha
B.A.S.S. Supporting Sponsors: Lowrance, Luck "E" Strike, Nitro Boats, Power-Pole & Ramada