"The Spinnin' Brass and Buzzin' Brass are different than any other blade baits on the market too. I thoroughly believe well-made lures with new designs are just different enough to help people catch more fish."
Nichols has a background in both the fishing industry and in medical device engineering. "We aim to engineer quality fishing products that are truly more than just another size or shape. Our goal is to provide the finest quality fishing products and pick up where other manufacturers stop.
Many products are made the way they have always been made, without looking at the real purpose and function of the baits. We look at all of the products and techniques that fisherman rely on to catch fish and build our baits with perfection in mind," said Nichols.
The company's expertise lies with anything made with a blade and a hook. They use a brass head system that not only gets the lead out but provides an enormous amount of freedom in product design. Also unique to Brass N' Blades is the availability of both single and double hook designs on most models. Brass N' Blades will be exhibiting at the 2011 Bassmaster Classic Expo in New Orleans. Dealer inquires may be made via email to firstname.lastname@example.org or by calling 903-469-3156. The company has a Facebook page and online store at www.brassnblades.com.
Bill Lowen is a three-time Bassmaster Classic qualifier. During his career he has used swim jigs and bladed jigs to achieve numerous high finishes on the Bassmaster Elite Series. Fans are invited to interact with Bill at www.BillLowen.com and through his Facebook page.