It’s a new square bill crankbait system designed by Bassmaster Elite Series pro, Ish Monroe.
According to the manufacturer, Biggie crankbaits offers anglers a complete system of shallow-running, square-billed crankbaits. The Biggie is available in a fast floating version with a rattle (called Bumpin) and a slow floating silent (dubbed, Creepin’) version. Each of those baits comes in two sizes and 10 colors.
Every bass angler knows that there are always some fish shallow. This system gets at those fish.
Throw it — crank it — stop it — twitch it — pop it — pull it. Do the aforementioned until you get a strike, then repeat the cadence which got bit.
It’s a bait system designed by an Elite Series pro to catch fish, not fishermen. It lets you swap similar lures from the same manufacturer. You know how one bait will perform when compared to another. That’s a big plus when you want to make changes in your presentation but still stay shallow.