Heddon Coors lure

This can of beer won't get you into trouble on the water

Heddon Coors Lure
Heddon's Coors Lure

What is it?

Heddon’s Coors Lure.

What does it do?

Well, we think it’ll catch a fish, but it’s definitely good for a laugh or two. Heck, it looks more like a baitfish than a buzzbait, so why wouldn’t it catch a fish?

Why do I need it?

Because you know you want it, and you’ve got friends who would appreciate such a gift. Or, you can hang it at you desk to show you’re a proud beer drinker with a fishing problem. Perhaps the best part is that you don’t have to be 21 to enjoy it.

How do I use it?

Your call. This bait runs shallow, almost to the point of being a wakebait, so if you choose to fish it, work it around visible cover like stumps or docks. Whatever you do, don’t try to drink it; it’s hollow.

What sets it apart?

That should be glaringly obvious by now. If not, well, it’s a hard bait that looks like a tiny can of beer. Regular Coors is available for those of you who are not on a diet.

How much?

At $6.49 each, go on and get a 6-pack!

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