It’s a neutral buoyancy shad/goby imitation soft plastic bait.
According to the manufacturer, the 3.6” JP Hammer Shad offers anglers a realistic shad/goby imitation plastic lure that works well with a wide variety of rigs and presentations because of its excellent mid-body quiver and realistic action on the fall.
This is a great all-around bait but it’s especially effective for finesse presentations when a more subtle approach is necessary. It’ll create a natural, lifelike appearance under the most demanding conditions.
It was designed as a drop shot lure and jig trailer, but it’ll work equally well on split-shot rigs, double rigs, weightless or with a Scrounger Head. It’ll also make a great trailer on spinnerbaits, buzzbaits and swimjigs.
Its unique features include a natural and lifelike appearance, excellent mid-body action because of its sectioned body, neutral buoyancy and bubble tail.
$5.99 for a 12-pack. It’s also available in drop shot kits for $29.99