Latest Content

A look at the New Product Showcase

Jul 15, 2014

New products are here! Take a look at some of the latest products in the New Product Showcase at ICAST 2014.

Hot baits, big fish

Jul 15, 2014

The first-ever Tackle X was held at Lake X, part of the Kirchman Foundation's 10,000-acre facility.

High school anglers ready for National Championship

Jul 15, 2014

Kentucky Lake and Carroll County Reservoir will host the inaugural Bassmaster High School Championship.


Jul 15, 2014

Last week I was talking about how hard I worked and how that was necessary for success in this business. That’s true but it isn’t the whole story. Sometimes I just chill and have a good time.

Fish ‘em one at a time

Jul 14, 2014

I learned years ago not to get ahead of myself when preparing for tournaments.

Destination: Lake X

Jul 14, 2014

B.A.S.S. staff check out the legendary Mercury test lake.

Keith Combs talks about his Humminbird 360

Jul 14, 2014

Elite pro Keith Combs on how he uses his electronics to help him win.

Follow the bluegill

Jul 13, 2014

Shad and crawfish aren’t the only forage magnets for bass. Learn the habits of these panfish and you’ll crack the code for catching some of the biggest bass in your lake this summer.

Filling voids in fishing tackle

Jul 11, 2014

The ICAST show is overwhelming given the magnitude of introductions rolled out by companies for all types of fishing. I’m just as fascinated as you with lures and always looking for that secret bait that can perform on-the-water magic.

Mercury: 75 Years

Jul 11, 2014

Kiekhaefer always had a fascination with speed, and it was this obsession that would ultimately separate Mercury from its competition.