Latest Content

Hot Product Press: Kooler Cap

Dec 11, 2014

What is it? The Kooler Cap, the best idea for coolers since ice. What does it do? It saves you hundreds of dollars in two ways. First, it will keep you from having to buy one of those $400-plus coolers that you probably don’t need. Think about it: when you need a cooler, how often do you need to keep things for three or more days? We’re betting not too often. Secondly, this will make your current cooler more effective by keeping the cool in longer.

Australia holds its first youth tournament

Dec 11, 2014

The first-ever Atomic B.A.S.S. Australia Nation Youth event was held at Lake Somerset in October.

B.A.S.S. history firsts

Dec 11, 2014

For everything that gets accomplished, someone had to do it first. Here are some of the more famous 'firsts' in B.A.S.S. history.

The Howells go hunting

Dec 11, 2014

My two boys certainly like to fish, but recently they’ve become obsessed with hunting, too.

Dean Rojas dissects a frog

Dec 11, 2014

The undisputed expert on frog fishing, Dean Rojas, breaks down the subtle differences between his 3 favorite hollow body baits.

Length limiting largemouth keepers

Dec 11, 2014

The largest obstacle most of these teams have had to overcome is the 16-inch minimum length limit for largemouth.

Day 1 leaders struggling

Dec 11, 2014

First-day leaders Brandon Gray and Todd Massey, who had 14-2 yesterday, have only one keeper so far today.

A different day at DeGray

Dec 11, 2014

Today's weigh-in will decide the Team Championship as well at the top three teams that advance to fish as individuals for a Bassmaster Classic berth.

Elite rookies: Koby Kreiger

Dec 11, 2014

In 2015, Koby Kreiger will compete on the Bassmaster Elite Series, but he'll guide for tarpon during his off time.

Huk performance apparel signs on as B.A.S.S. sponsor

Dec 11, 2014

Huk, a new performance apparel company offering quality “technical” fishing clothing to anglers, has signed an agreement with B.A.S.S. to become a Supporting Sponsor of Bassmaster tournament circuits.