Bernie Schultz

Working with the media, part 2

Jul 31, 2013

Anytime I work a promotion, whether it's large or small, I'm approached by young people wanting to k

Working with the media, Part 1

Jul 17, 2013

An early tournament win got me noticed by a writer and led to a 30-year relationship with the outdoo

Scattering the media

Jul 3, 2013

Last week I participated in an outdoor writers' junket on Mille Lacs Lake in northern Minnesota.

Let the search begin

Jun 15, 2013

Figuring out depth and cover is the key to finding fish on virtually any body of water. And it's pre

Cool tools

May 29, 2013

I'd like to introduce you to some products I believe will truly enhance your fishing experience … an

Road warriors

May 15, 2013

When you travel as much as I do, having a partner (or partners) to share time with is a major plus —

When opportunity knocks

May 1, 2013

Next time you're out scouting the lake and everything seems to be falling into place, keep in mind t

Bass are like people

Apr 19, 2013

Ever hear the expression "Bass are like people"?

Rough week for Team Rapala

Mar 28, 2013

The next time you consider becoming a touring bass pro, think twice.

It's a (boat) wrap!

Mar 6, 2013

Before the Elite Series, boat wraps were rarely seen on competitor boats. Few anglers had any use fo

advertisement