ICAST 2012 Live Blog

The art of fishing

6:08 pm EDT, Jul 10, 2012

The New Product Showcase not only has equipment, but also canvas art from Fish Skinz Apparel.

Fish Skinz

Shades for fishin'

5:59 pm EDT, Jul 10, 2012


I'm always thankful to see tons of new sunglasses introduced, mainly because fishermen are always shopping for new ones after losing their favorite pair in the lake!


Thankfully, there are three full cases of sunglasses at tonight's ICAST New Product Preview Reception.


White frames from Ono's Sunglasses, rimless shades from Flying Fisherman and side-vented glasses from Native Eyewear add to the variety in the cases. Almost all the glasses boast polarized lenses, a must for anglers.

Shimano and G.Loomis show off new apparel

5:52 pm EDT, Jul 10, 2012

Shimano and G.Loomis logos grace the fronts of long-sleeve moisture-wicking T-shirts, a long-sleeve button-up and a hooded jacket. All boast sun protection.




The jacket has thumbholes at the cuffs so your hands can stay more protected from the weather, with an added benefit for fishermen: It keeps your sleeves in place while casting

Apparel vendors ready for ICAST

5:32 pm EDT, Jul 10, 2012


The apparel aisle of the ICAST New Product Preview Reception looks like an aisle right out of a department store.


Long-sleeve shirts with UV protection are everywhere, as are tanks, board shorts and rain jackets. I'm looking forward to seeing what all the exhibitors have to offer this year!

ICAST under construction

3:11 pm EDT, Jul 10, 2012

ICASTWith forklifts and pallets decorating the West Concourse of the Orange County Convention Center, it's hard to believe that in just a couple of days, this show floor will be full of the fishing industry's newest products -- and the people who built them, buy them, sell them and, of course, fish with them.


B.A.S.S. is among the hundreds of exhibitors at this year's show, and like the others, our booth is under construction. From the walls of our temporary home on the show floor this week, we'll be bringing you photos, videos and articles about the show and the products that come out of it.


It all starts tonight at the New Product Showcase Preview Reception, where we'll get our first look at what's being introduced this year. Right now, the showcase is an empty shell. But over the next 24 hours, it will become populated with the newest lures, reels, rods, tackleboxes and sunglasses. It is not open to the public, but Bassmaster.com will be there to show you what we find.


Keep up here on our Live Blog from now until the show ends, Friday, July 13. We'll be posting videos on BASSCam, as well as a couple of photo galleries each day. Tune in also on Twitter (or follow along here if you don't have a Twitter account) and on B.A.S.S.'s Facebook page.


We're looking forward to a great week! Tell us what you're hoping to see from the show, in the comments box below.