ICAST 2012 Live Blog

Phenix offers two new rod series

11:09 am EDT, Jul 12, 2012
| By Ed Harp


Phenix, maker of custom quality rods, has introduced two new series of bass rods.


The M1series features carbon fiber nano technology, premium SIC guides and a Phenix custom designed reel seat.


The casting model is available in six different lengths and actions. The MSRP ranges between $168 and $185.


The spinning model comes in four length and action combinations. The MSRP starts at $168 and ends at $178.


They also offer two swimbait models at $188 and $195.


Their Recon2 series is equally impressive. They come equipped with high-tech carbon blanks, premium SIC guides and a unique balancing system that reduces angler fatigue.


The casting model is offered in 11 lengths and actions. The MSRP starts at $169 on the lower end and tops out at $199.


The spinning design is available in five lengths and actions. The MSRP ranges from $169 to $189.

Organization wants to keep America fishing

9:37 am EDT, Jul 12, 2012

Just in the past five years, a groundswell of anti-fishing sentiment in the United States has begun to build, and it has leaders in the sportfishing industry worried. Mike Nussman, president and CEO of the American Sportfishing Association, told a group of media representatives at a breakfast meeting at the ICAST show in Orlando today that he always felt secure that public opinion and governmental support would protect recreational fishing. Not anymore.


Nussman pointed to Australia, where the federal government is considering placing a half-million square miles of prime waters offlimits to fishing. He also listed threats in the United States, including closures in saltwater fisheries and other attacks on the sport. To combat the threats, Nussman urged writers and editors to help publicize fund-raising and membership drives to build Keep America Fishing, the ASA’s advocacy arm.


Gordon Robertson, ASA vice president, noted that KAF has grown from 20,000 members in 2010 to 750,000 today, and the organization’s goal is to increase membership to 3 million by 2015.


“One thing I’ve learned about Washington,” Nussman said, “is that to make an impact you have to have a lot of people and a lot of money.”


In just its first three years, Roberton said, keepamericafishing.org has been able to score several victories, including defeating bans on lead fishing tackle at state and federal levels, helping pass the RESTORE act to benefit the Gulf Coast and protect sportfish in Oregon.


The group is hoping to enlist companies in the industry as well as media organizations in building a war chest and a formidable membership.


Nussman said he is thrilled about the KAF successes so far. “In my career with ASA, this is the most exciting thing we’ve done,” he said. Membership is free at keepamericafishing.org.

The story behind Swindle's cover shot

5:37 pm EDT, Jul 11, 2012


Bassmaster Elite Series pro Gerald Swindle, who graced the cover of the July/August issue of Bassmaster Magazine, posed with Laurie Tisdale, Bassmaster assistant art director, in front of a poster of the most recent issue, in B.A.S.S.'s booth at ICAST today. Tisdale led the redesign effort of the magazine, which debuted in this issue, and took the cover photo of the popular pro.

A hooded T with SPF!

5:05 pm EDT, Jul 11, 2012


Rather than slather sunblock all over your ears, neck and chest when it's hot outside and you want to protect yourself from sun damage, try wearing a Hooded Tee made by Valley Fashions. The SPF 30+ shirt is a combination T-shirt, jacket, hat, wrist cover and neck wrap. But the lightweight shirt is cool enough to be worn even when it's up to 95 degrees outside.


It's made of 100 percent polyester performance bird's-eye fabric. It's quick drying and moisture wicking. It costs $80 to $90.


Valley Fashions, which also makes the tournament jerseys for several pros, is also introducing a vest ($80 to $90) that keeps your body warm but your arms free for casting, and a lightweight soft-shell jacket ($135 to $140). Both are windproof and waterproof.

Lew's BB1 casting reel

4:22 pm EDT, Jul 11, 2012
| By Ed Harp

Lew's announced this afternoon the reintroduction of their original BB1 casting reel, with a few improvements, of course.


The new BB1 features a one-piece die cast aluminum frame with a U-shaped, large capacity spool and 10 high-quality ball bearings.


Perhaps most significant is the multistop antireverse. This feature gives anglers the ability to stop the reel at just the right spot when a fish bites. This is especially useful for crankbait fishing.


The BB1 weighs 7.4 ounces and is available in 4 gear ratios. The MSRP is $159.90.


Because of the excitement when the BB1 reintroduction was announced, Lew's brought in a referee to control the pro staff at the press conference.


In addition to the BB1, Lew's has, or will, introduce 100 new products this year.

It's a mad, Mad Mouse

3:46 pm EDT, Jul 11, 2012

If you like buzzfrogs, you'll like Evolve's Mad Mouse, a topwater soft plastic. Evolve made the Mad Mouse supersoft for positive hook sets and it's ultra-detailed. Two buzzing legs and a tail churn the water, and a keel-shaped body track this mouse straight.


mad mouse

Pure Fishing celebrates 75 years

2:50 pm EDT, Jul 11, 2012

Pure Fishing, the conglomerate that grew out of Berkley and Co., celebrated its 75th birthday today with a media luncheon and video interview with the founder, Berkley Bedell of Spirit Lake, Iowa. Bedell, 91, is suffering from a back injury and was unable to attend. He talked about catching his first fish on a cane pole at 5 years old, an experience he recalls vividly today and spawned his passion for fishing. In 1937, when he was 15 years old, Bedell got his parents’ permission to use the money he made by delivering newspapers to start a fly-tying business in his home.


The venture quickly outgrew the fly-tying equipment in his bedroom, and he hired three high school students to tie flies for him.  He later obtained a bank loan to expand even more, and by the time he returned from military service, his business was poised to take off. He introduced Trilene monofilament in 1959, later branching out into manufacturing rods, reels, lures and accessories.


What’s your 15 year old doing in his after-school hours?

Welcome back, Bagley's!

2:41 pm EDT, Jul 11, 2012

Bagley's is back! The storied luremaker has returned with designer Lee Sisson as head designer. Sisson created many  of the original Bagley's designs, including four Bassmaster Classic winners.


The new Bagley's are made by the same processes and with the same materials as the originals.


Mike McClelland

1:05 pm EDT, Jul 11, 2012
| By Ed Harp

Information makes all the difference when it comes to selecting a fishing rod. Falcon Rods knows that which is why they bring anglers like Bassmaster Elite Series pro, Mike McClelland, to ICAST.

His job is simple, show prospective buyers and the media which rod is most suitable for their fishing application. His expertise is indispensable in that regard.

He's shown here with Falcon's Jason 

Christie's Frog Rod, McClelland's  Flippin' Stick and Falcon's new BuCoo Micro Rig Rod specifically designed for casting lighter umbrella rigs.

New stylish glasses

12:59 pm EDT, Jul 11, 2012

None of us likes to admit that our eyesight ain't what it used to be, but Ono's Sunglasses' Polarized Low-Reader (PLR) series of sunglasses gives wearers a stylish way to incorporate a bifocal into their eyewear, making it easier to tie knots and replace hooks.


The series has six new styles: Loon, Matagorda, Araya, Ripia, Oreti and Timbalier. All have broad sides and a wrap to help keep sunlight out. And with 100 percent UV protection, your eyes will be safe from sun damage. New spring hinges and heavier duty frames have been added as enhanced features to the whole PLR lineup.


Smaller to medium-size faces will enjoy the more petite sunglasses in the SV-360 Single Vision line. The Llano, Petit Boy and Sand Island are new to the series. Each has CR-39 polarizes lenses, UV protection and TR-90 frame construction.