ICAST 2012 Live Blog

Stanford Lures doing well

11:49 am EDT, Jul 13, 2012

After Don Barone's stirring piece about their handmade cedar lures, Stanford Lures reports receiving the "Barone Bump" and having a great ICAST.


Read Don Barone's full story here.


Cadillac of kayaks

11:44 am EDT, Jul 13, 2012


Jackson Kayak has rolled out what may be the Cadillac of kayaks for 2012. The Cuda has all the tackle storage, creature comforts and accessories a bass angler could want.

Word of mouth

11:17 am EDT, Jul 13, 2012
| By Ken Duke

By far the best way to draw a crowd to your booth at ICAST is by having something truly "new" and innovative. It happens at every show. Something different comes along and it creates a buzz. Instead of stumbling across it by accident, someone you know sees you in the aisles and says, "Hey, Ken, you gotta see this!" Then they drag you past hundreds of other booths to the one that's going to make your day and have you asking, "Why didn't I think of that?"


Sometimes I think the best way to see ICAST is to stand in the middle of the exhibition floor and wait for friends to walk by and say, "Have you seen the ___ over at the ___ booth? You need to check that out!"

The buzzword is "new"

10:39 am EDT, Jul 13, 2012
| By Ken Duke

The word you probably hear more than any other at ICAST is "new." This bait comes in three "new" colors. That reel comes in two "new" gear ratios. Another line is offered in a "new" bulk spool.


Quite often the manufacturers play pretty fast and loose with the term, and you realize that it's "new" only in some broad marketing sense that means little or nothing to an angler.


The older I get and the more ICASTs I attend, the more I realize that "new" is pretty rare. The show is lucky to have two or three legitimately "new" items per year. The rest are simply modifications and improvements (sometimes very significant) on earlier designs.


But "new" sells — as does "improved" — and it's not going anywhere anytime soon.

So much to see, so little time

10:02 am EDT, Jul 13, 2012
| By Ken Duke


Another ICAST is winding down and I feel like I've seen maybe 1 percent of the stuff here. That's not an exaggeration, either. There's lots to see and relatively little time to do it. Between chasing down products, writing photo gallery cutlines and doing some BASScams, there's absolutely no time to just walk the floor and get a feel for what's here. That's frustrating. Wish that were different, but I don't see it changing anytime soon.


Apart from the sheer volume of stuff here, what's remarkable is the vastly different marketing styles and skills. At some booths you see fancy displays and video screens. Others have no frills at all. Some booths feature "booth bunnies" — attractive young ladies in tight and pretty skimpy clothing — some have craggy old men in baseball caps and jeans. Some exhibitors are aggressive and try to draw people in to talk. Most are laid back and wait for folks to come to them. I suppose there are times when all of it works.


ICAST is supposed to be a trade show — just exhibitors, media and buyers making business and editorial decisions about new fishing products — but there are plenty of other folks here, too. They range from fans to job seekers to the merely curious who somehow scored a badge (credential) to get in. When you see kids and autograph seekers walking the aisles here, you know the security is less than stellar. On Thursday, we had to wait to shoot our BASScam videos while KVD signed some autographs and had his photo taken with several fans.

I'm a fan, too, but this really isn't the time or place for that. Some days, ICAST looks too much like a consumer show.

KVD talks about how ICAST has changed

9:45 am EDT, Jul 13, 2012

Aaron Martens tries out new Megabass rods

6:00 pm EDT, Jul 12, 2012
| By Ed Harp


Megabass, long known for producing quality rods and reels, is expanding their American line. With names like Fast Moving Special, Extreme Mission Type F and Flapping Shaft, these rods are set to open new horizons for bass anglers.


There are 13 in all, each made with 30 ton super-low resin carbon material impressed into the shaft. Additional manufacturing processes increase sensitivity and give the rod additional twist rigidity.


These rods are technique specific. Topwater, cranking, heavy cover cranking and Shaky Fish serve as examples. There are three models for pitching and flipping, one for light work, one for medium applications and one for heavy cover.

BASSCam was busy today

5:30 pm EDT, Jul 12, 2012

We travelled far and wide on the show floor today, recording 17 BASSCams. Check out videos from Aaron Martens, Ish Monroe, Skeet Reese, Mark Menendez, Marty Robinson, Denny Brauer, Gerald Swindle, Bernie Schultz, and Chris Lane. Coming tomorrow expect some videos from Kevin VanDam, and whoever else we find roaming the floor. If you have any pros we haven't found you want to see, leave a comment below and we'll try to see what they are up to.

Abu Garcia expands Veritas line

5:30 pm EDT, Jul 12, 2012
| By Ed Harp

Legendary rod and reel maker, Abu Garcia, is expanding their popular Veritas line of fishing rods to include groups designed for specific techniques.


They now have a Winch Series designed specifically for use with their Revo Winch crankbait reels, as well as a Micro-Guide Series for improved balance and sensitivity.


There's even a Schooling Rig Series designed to help anglers fish multi-bait rigs. Of course all of the Veritas lines feature 30 ton graphite with Nano Technology and titanium alloy guides with zirconium inserts.


As you can see, Abu Garcia did not spare the details with this new offering to the angling public.

Worth the dough

5:08 pm EDT, Jul 12, 2012


Randy Howell was kicking around in the Daiwa booth, and holds the new Steez EX spinning reel and the new revamped Steez baitcaster. They're pricey, but you owe it to yourself to at least feel how light, smooth and fast these things are. It's true what they say, you get what you pay for.