Simms introduced multiple new items at ICAST, but a couple of standouts are the Contender jacket and bib and the SolarFlex tee, according to Simms' Diane Bristol.
The Contender offers high-quality Gore-Tex protection at a lower price point than some of the company's prior offerings. The jacket has several pockets, a storm hood and adjustable cuffs. It retails for $349.95, and the bib for $299.95.
"Sun protection is a huge deal," said Bristol. "We have a broad range of solar protective products."
One of those is the SolarFlex long-sleeve tee. It has a UPF rating of 30+. It's also anti-odor and has moisture management capabilities. It sells for $39.95 to $49.95, depending on the pattern.