ICAST is part sprint (just two and a half days) and part marathon (too many exhibitors, too many products, too much to do). To make things tougher, the more of these things you attend, the more people you know and the more time you'd like to spend visiting and catching up with them. It's ultimately crushing, but still kind of fun.
At ICAST 2012, there doesn't seem to be a clear theme -- at least not to me. It's not covered up in castable umbrella rigs, swimbaits or soft plastic frogs. It's a little of this, a little of that and a whole lot of modifications on existing classics. I'm seeing a lot of great paint jobs, a lot of new colors and a lot of stuff that looks just a little better and a little cooler than last year's gear. It's not to say there's nothing revolutionary in the mix here, just that I haven't seen it.
Sometimes the sport grows or changes incrementally rather than by great leaps and bounds.