Lew's BB1 casting reel

4:22 pm EDT, Jul 11, 2012 | By Ed Harp

Lew's announced this afternoon the reintroduction of their original BB1 casting reel, with a few improvements, of course.

 

The new BB1 features a one-piece die cast aluminum frame with a U-shaped, large capacity spool and 10 high-quality ball bearings.

 

Perhaps most significant is the multistop antireverse. This feature gives anglers the ability to stop the reel at just the right spot when a fish bites. This is especially useful for crankbait fishing.

 

The BB1 weighs 7.4 ounces and is available in 4 gear ratios. The MSRP is $159.90.

 

Because of the excitement when the BB1 reintroduction was announced, Lew's brought in a referee to control the pro staff at the press conference.

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In addition to the BB1, Lew's has, or will, introduce 100 new products this year.

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