While at the Owners Tournament, I got a sneak preview of the “Ultimate Fishing Tundra” customized by Elite Series pro Britt Myers who also owns CS Motorsports, a vehicle customization company. Britt met with the Toyota fishing team six months ago and asked what features we’d like to see. The final product is stunning and truly makes for an ultimate tow vehicle. The truck will debut to the public at the SEMA (Specialty Equipment Market Association) show later this month and will appear at Elite Series events next year.
On Sunday afternoon, I jumped on a plane and flew to Memphis, where my nephew Stephen Gould met me with my truck and boat and we drove to Fish Tale Lodge at Kentucky Lake.
In addition to doing numerous interviews and photo sessions with media from around the country, the Strike King pro team members sat down with company officials to discuss new products and concepts for the future.
The cat is already out of the bag for one of those, the Strike King 10XD, a mega-deep crankbait that dives to 25 feet. The plan was to keep it under wraps until next year, but lure designer Phil Marks won a major tournament on Sam Rayburn, Texas, with a 10XD prototype that produced more than 30 pounds the last day of the tournament.
Because of his success and the timing, the 10XD was the buzz of the Media Conference so Strike King decided to roll it out ahead of schedule. Production models will be made available sometime this winter.
I drove home late Wednesday to spend a few days with the family before hitting the road again next week.
Remember: it’s all about the attitude!