It looks and acts like your standard soft swimbait, but it doesn’t feel like it. They are made to la
When Veritas rods were first introduced they made waves with their white blanks and high-tech assets
With Luck "E" Strike's new American Originals line, the phrase “they don’t make ’em like they used t
These new labels from Line Rite help you quickly match boxes in your tackle storage to the line on a
One of the simplest spooling devices ever devised for efficient spooling.
It dives deeper and produces more action than most any other jerkbait on the market.
Elite pro Russ Lane designed this bait to be silent in order to prevent spooking highly-pressured fi
The Lowrance Mark-4 and Elite-4 prove that customers don’t have to compromise features or performanc
Shimano has given the Citica "High Efficiency Gearing," which is said to produce more fish-moving po
Record-holder Kurita claims he battled a 28-pound bass with one of these high-end beauties.