This bait is the ideal offering for sluggish late winter/early spring bass that reside in cold water.
It looks and acts like your standard soft swimbait, but it doesn’t feel like it. They are made to last with proprietary Elaztech plastic.
When Veritas rods were first introduced they made waves with their white blanks and high-tech assets. Now Veritas rods are more angler-friendly with the addition of micro guides.
With Luck "E" Strike's new American Originals line, the phrase “they don’t make ’em like they used to” is no longer applicable to fishing lures.
These new labels from Line Rite help you quickly match boxes in your tackle storage to the line on a particular rod.
One of the simplest spooling devices ever devised for efficient spooling.
It dives deeper and produces more action than most any other jerkbait on the market.
Elite pro Russ Lane designed this bait to be silent in order to prevent spooking highly-pressured fish.
The Lowrance Mark-4 and Elite-4 prove that customers don’t have to compromise features or performance when shopping for a new fishfinder or chart plotter at a lower price.
Shimano has given the Citica "High Efficiency Gearing," which is said to produce more fish-moving power than a standard gear set.