Kiekhaefer always had a fascination with speed, and it was this obsession that would ultimately separate Mercury from its competition.
Ever wanted to create your own lake map of private water or a particular part of your favorite public reservoir? Now you can, and it's not difficult.
Elite Series pro Bernie Schultz discusses his winning technique with his favorite topwater bait.
By adding a dressed treble hook to your favorite topwater, jerkbait or even crankbait, you can give these lures a more attractive and appealing look — an added teaser, so to speak.
Follow B.A.S.S. photographer James Overstreet to Nickajack Lake where 90 anglers vied for a second chance to qualify for another day on Chickamauga.
Elite Series pro Bernie Schultz talks about his favorite jerkbait.
When the Kirchman Foundation and the fishing tackle industry get together, everyone wins -- especially young people.
See who will go on to compete on the final day at Lake Dardanelle!
See how the Elites fared on the second day of the Bassmaster Elite at Lake Dardanelle.